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Why You Need To Hire An API Developer?

Need help connecting business systems? Want to automate up to 80% of your processes? Then you need an API Developer... An API (Application Programming Interface) developer is responsible for designing, developing, and maintaining APIs that enable communication and...

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How to stop your custom API from crashing!

APIs play a critical role in enabling communication and data exchange between different software systems. However, relying on external APIs may introduce vulnerabilities, such as service outages or unexpected changes in functionality. To mitigate these risks and...

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How To Hire A Great API Developer

In today's digital landscape, Application Programming Interfaces (APIs) play a crucial role in connecting different software systems and enabling seamless data exchange. As businesses increasingly rely on APIs to enhance their products and services, finding and hiring...

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What are APIs and how do APIs work?

What is an API (application programming interface)? Application Programming Interfaces (APIs) are an essential tool for software developers to integrate disparate systems and make them work together seamlessly. APIs have been around for a long time, but the rise of...

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Why you should be using AI Programming Services

WHY YOU SHOULD BE USING AI AI programming services for PHP and MySQL databases are rapidly becoming a popular choice for businesses and organizations looking to improve their operations. In this blog post, we’ll explore the benefits of AI programming services, why PHP...

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Are you wasting money on PPC ads?

ARE YOU WASTING MONEY ON PPC ADS? Have you ever checked your Google Ads dashboard to see that you’ve already spent your daily budget – and it’s not even lunchtime? That’s because knowing how much budget to set is one of the biggest challenges. It's a new year and a...

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Voice Search Optimization

VSO THE ULTIMATE GUIDE “Hey Google, what is the easiest way to search thousands of websites and millions of products?”  The digital marketing field is an ever changing landscape of platforms, technologies and ideas. One of the latest and greatest is voice search. You...

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This Week’s Mistake to Avoid – Mistargeting

THIS WEEK'S PPC MISTAKE TO AVOID MISTARGETING One of the biggest pitfalls when setting up a PPC campaign is targeting the wrong keywords or using the wrong keyword match types.  Here's what you can do to avoid this - Using keyword match types in Google Ads lets you...

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Common & Costly PPC Mistakes to Avoid

COSTLY PPC MISTAKE TO AVOID: NOT USING NEGATIVE KEYWORDS When Google Ads launched in 2002, it solved a critical need: getting the right ad in front of a customer right at their time of need. Google Ads is incredibly powerful tool for business. Done right, it's...

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A Guide to the New GA4

Have you heard the news? There is a new version of Google Analytics that is already available and ready to be utilized! Starting in 2023, Google will begin to dial back Universal Analytics in favor of their most recent iteration, Google Analytics 4. But wait! You...

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Is Your eCommerce Store Ready for Black Friday?

Is Your eCommerce Store Ready for One Of the Years Biggest Shopping Days? Over the last few years, Black Friday has become a controversial topic. With stores opening earlier and earlier, many workers and consumers aren’t happy about the intrusion into a family-centric...

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Miami Everglades Connection | Case Study

The Miami Everglades Connection team turned to Customer Paradigm to create a targeted Google Ads PPC campaign that made the phones ring. Our team found that while other people were advertising in the space, there were significant opportunities to generate leads through a Google Ads campaign. Based on our keyword research, we were able to help the client set a daily and monthly budget, and forecast demand based on the existing volume of monthly searches.

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Boulder Flatirons Six Degrees Below Zero

Enjoy a couple of photos of Boulder, Colorado's iconic Flartirons in the snow, Feb 7, 2019. It was six degrees below zero, and had snowed last night. Taken 2.3 miles from Customer Paradigm's offices with a Canon 1DX Mark II, 70 mm, f/16, ISO 100, 1/400 second,...

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Jan 20 Full Moon Lunar Eclipse Wolf Blood Moon

Last night's Wolf Blood Super Moon above Boulder, Colorado.  In case you missed it, I was up at NCAR here in Boulder, Colorado to capture the Jan 20, 2019 lunar eclipse.  Taken with a Canon 1DX Mark II, using a 300 mm f/4 lens and a 2x extender, for a total of 600 mm...

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Adding Apple Pay to Your eCommerce Store

There are more than 700 million iPhones currently in use around the world. And last year, 67% of visits to websites were done from a mobile device (worldwide). If you're looking for a quick way to post mobile conversions on iOS devices, adding Apple Pay to an...

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Magento Imagine 2018 Recap

Last week I was at my seventh Magento Imagine conference, and as I've done for the past six years, I'm doing a recap of my experience there, incuding what's new, what's the same, and what to expect for the year to come. In a lot of ways, the Magento Imagine show is a...

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Configuring Payment Options in Magento 2

The Magento 2 platform offers a number of different ways you can allow your customers to pay. The standard Magento 2 install comes with basic payment methods that do not require any third-party involvement or setup. Offering different payment options maximizes the...

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Getting Crafty – The eCommerce Guide to Pinterest

Pinterest is not to be ignored if you want to buy or sell products online. You might be thinking, I’m already on a bunch of social media platforms…do I really need to have my business on Pinterest? Let's look at the numbers... 93% of Pinterest users say that they use...

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The Bottom Line Store | Case Study

About Our Client Bottom Line Store is passionate about helping customer’s live a happier, healthier lifestyle with a curated selection of high quality personal-care, household and organic products. Bottom Line Store takes the stress out of buying products for a...

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How To Set Group Pricing in Magento 2

Magento eCommerce merchants may want to set different pricing options for their different customer segments. With the Magento 2 Group Price feature, you are able to set up specific prices per product per customer group. In this blog we will cover: What is Group...

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Magento 2 Theming Basics

The Basics of Magento 2 Theming A theme in Magento 2 defines the look and feel of a storefront, which is what site customers see when they visit. It is the domain of the front-end developer and the starting point for almost every tutorial that describes front-end...

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Migrating to Magento – Factors to Consider

When it comes to what system to set up your eCommerce site on, there are a number of options to choose from. Initially, the system you built your store with may have worked for your business. However, there will come a time when you will want to re-evaluate what...

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Bottlestore.com – an O.Berk Company | Case Study

About Our Client  Want to call the Bottlestore.com Phone #?  Bottlestore.com Phone number:  (888) 842-0506    Bottlestore.com is a O.Berk company. Bottlestore.com provides packaging solutions for sale online as a division of O.Berk – a company founded in 1910 to...

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3zero3 Motor Sports Inc. | Case Study

About Our Client 3zero3 Motorsports is dedicated to automotive maintenance, repair, and performance upgrades. Servicing Audi, BMW, Porsche, Volkswagen, and Mini Cooper in the Denver, CO metro area. They needed a partner who could help them migrate to a more powerful...

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A Guide to Layered Navigation in Magento 2

Layered navigation provides a way to filter products on your Magento 2 store by certain attributes. The layered navigation is typically found on category pages, on the left side of the page. Some other names people may use for it are filters or the left sidebar - but...

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Magento 2 Guide: Creating Virtual Products

Magento 2 platform has several different types of products to choose from when setting up your eCommerce store. One of these product types is a Virtual Product. Virtual Products are non-tangible products such as memberships, warranties, services, or subscriptions....

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The Ultimate Guide to Gift Guides

Gift guides are a way to highlight products from your catalog to your customers. They are a way give your customers inspiration for any holiday, season, or event that they might need a gift for. With hordes of customers purchasing online to complete their last minute...

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How to Change the Admin URL in Magento 2

The admin URL is the URL you use in your web browser to access the backend or admin panel of your Magento store. This is the information hub for your Magento store – where you can view, edit and manage everything from order data, customers, to settings for your checkout, and extensions. Learn how to change this URL to increase your Magento 2 security.

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9 Tips That Smart Merchants Know to Write Effective Social Posts

Each social media post is a representation of your brand for the whole world to see, therefore it is important to know a few social media writing basics to avoid looking sloppy or uninformed. Social media content writing doesn’t have to be difficult, these 9 tips will help you create excellent, share-worthy content across all of your social media platforms.

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Let’s Get Started – Social Media for eCommerce

Studies show that 74% of customers rely on social media to help guide their purchasing decisions. Social media platforms such as Facebook, Instagram, Twitter, and Pinterest can help retailers market to larger audiences by meeting customers where they already hang out online and allowing customers to easily access their brand. Learn how to get started with using social media for your eCommerce company in this guide.

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Choosing the Magento Development Agency that Fits Your Company

Whether it’s a brand new Magento 2 site build, ongoing site maintenance, installing security patches, platform version upgrades, or implementing a new extension – there are several things to take into consideration before making your final decision on who should be your Magento development company. Learn the factors that go into choosing the best Magento development company for your business.

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Installing the New SUPEE-10415 Magento Patch

This week, Magento has released a new security patch – SUPEE-10415. This patch contains multiple security changes to the system, including the ability to prevent cross-site scripting (where malicious code from another site could harmfully interact with your eCommerce system). It also prevents an attack from remote admin users from being able to execute code on a site (and stealing credit card data in the process). Learn how and why you should keep your Magento store up to date with the latest patches.

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7 Tips to Make More Money with Social Media this Holiday Season

A company’s social media presence can have a huge impact on holiday shoppers final decisions. Nearly 1 in 5 shoppers state that a brands social media effort has an influence on their holiday purchasing decisions. With huge growth projected for the 2017 holiday season, you should be leveraging every available avenue to market your business. Learn 7 tips you can easily take advantage of on your social profiles this holiday season!

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Magento 2: Creating Downloadable Products

. A downloadable product is a digital file that a customer can purchase from your site, such as a music file, eBook, software application, instruction manual, video, or update. Learn how to create and configure downloadable products on your Magento 2 store with this how-to guide!

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How to Win Sales Like a Pro – Your Guide to Abandoned Cart Emails

For every eCommerce business, abandoned carts are an inevitable situation. Studies show that 69% of shopping carts are abandoned – one in four shoppers will abandon their cart. That’s a lot of lost profits. How do we combat the problem of abandoned carts? Abandoned cart (or cart recovery) emails are one tool you can use to bring customers back to your store to complete their purchase. Learn how to create an abandoned cart email capaign to win sales like a pro.

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Changing Default Product Sorting in Magento 2

Recently, one of our clients wanted to know if we could change the default sorting direction for the product list on their site. In Magento 2, the default sorting order is ascending, but what if you would like to set it to descending by default? While it would seem...

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Magento 2: A Guide to Hosting

Knowing the in’s and out’s of hosting your Magento 2 store can be tricky, there are a lot of things to consider. We regularly get questions from our clients about what their hosting provider does and does not do. Learn everything you need to know about hosting your Magento store, including: the different types of hosting available, what a hosting provider does, and how to select the right hosting provider for your business.

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Magento 2 Migration – When Is Right for Your Business?

The question of when to migrate to Magento 2 is on many merchants’ minds – as the platform continues to stabilize and expand its feature set with the release of the Magento 2.2 update and with an eventual end of life to Magento 1 support. The question of migration is not “if”, but rather “when”. Find out how to determine the right time for your business to migrate to Magento 2.

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A Guide to Up-Sells, Cross-Sells and Related Products on Magento 2

One of the best ways to personalize the customer experience on your Magento 2 store is to offer up-sell, cross-sell, and related product suggestions. Magento 2 comes with up-sell, cross-sell, and related product suggestion functionality built in by default. Learn how to configure these options on your Magento 2 store and encourage your customers to buy more!

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An Introduction to Javascript in Magento 2

Javascript in Magento 2 can be confusing, and many changes have been made to how the platform handles Javascript from Magento 1 to Magento 2. At the September 2017 Colorado Magento Meetup Lead Developer, Mike Stacey lead the conversation on implementing Javascript in Magento 2 including, the differences between Javascript in Magento 1 and Magento 2 and Require JS and how to use it. Check out our slides and notes from this meetup!

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Mixed Content – Is Your Website Secure?

This October, Google released a mixed content mandate. It’s a new and really major change to how websites are displayed in Google’s Chrome Browser – which is now used by 76% of all users on the Web. Learn how to secure you website!

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