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Customer Paradigm animated logo for dark backgrounds The words remain static while the left symbol draws in with CSS strokes, spins once, and quickly fades out and in before looping.

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Customer Paradigm animated logo for dark backgrounds The words remain static while the left symbol draws in with CSS strokes, spins once, and quickly fades out and in before looping.

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Search Engine Optimization: SEO=PR

eLearning Series by Jeff Finkelstein What is a #1 search result worth to a business or organization? For my wife's site, a top result for "bar mitzvah rabbi" led to a front page New York Times feature article (this Sunday). It started with a Google Search and a...

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One Million Faces Website

Peggy Dyer, our office mate and photographer extraordinaire, has created a new website, www.onemillionfaces.org. We were happy to help her with the coding of the site, and threw in the PageDirector content management system software, including the SEO control...

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A great note from a happy customer…

Yesterday, we received a wonderful note from a happy customer. We spent a lot of time working on helping them sell a deal... that got approved, then paused, due to the economic environment. We're very appreciative! Here's the letter: We love customer feedback!  Our...

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45% of U.S. Population Has Email.

eLearning Series by Jeff Finkelstein The Dot-Com hype is long, long dead. And the economy is trying to shrug off a recession. Anyone who currently has a job at a technology startup is nervous. And most of the Venture Capitalists are still licking their wounds. The...

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New logo for Customer Paradigm

It's official... we've designed a new logo for the company. As we expand our ability to serve customers into the print design, trade show marketing and direct marketing arena, we're coming up with a new look for the company's website and a new logo. The three...

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Raise Smoke Free Kids

So, I am the kind of person who will visit a website when they see it on the back of a bus... I justify it as research. But this is a great site. It uses videos and animation to tell a story, and has a nice layout. From an SEO standpoint, the site doesn't really do...

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57,000 emails in an inbox

One of our client's servers and sites has been running a bit slowly... and after a lot of research, changes to the site and server configuration, I found out why: One person's email inbox had accumulated over 57,000 emails in their inbox. Each time a new message was...

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Moving to a bigger office (255% bigger)

The last few weeks, it's been clear: we've literally run out of desks for the team. People have been working at the conference tables, and even doubling up. So we're excited that we're making the move at the end of the month to a new office. The good news: it's just...

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Sites of the Week

These are some of the sites the CP team has been looking at for inspiration: Great site, although the animations take a while to load. Good use of 3D flash animation: http://www.theflagshipexperience.com/ Great use of animation and video on this site for medical...

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Best out of the office message I've seen

I've seen quite a bit of out of the office messages (I get about 400-800 emails each day). But this morning, I got one of the better ones:I'm currently on a sandy white beach in the middle of the Indian ocean drinking cold ice beers. I wish I could be there, too!

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A fun discovery about a friend's new company

I always like to say that when I'm creating a software program, seminar or other event, my starting point is to design something that I would actually pay for.My wife started buying from a company called The Organic Dish, here in Boulder, Colorado. We love their food...

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VCWear – great site

It's so nice that after not going the VC route, to see a site devoted to t-shirts for VCs that sort of tongue in check makes fun of it all.I think my favorites are:* Your mom is not a valid test market* Your idea made me puke a little in my mouth* No, Not Even...

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South Boulder Community Talk

It's so wonderful that our small community in South Boulder (known as SoBo) was started by a friend, Liz Ryan, who always seems to be on the cutting edge of helping people get together. It's meant for South Boulder (CO) residents and friends -- sharing everything from...

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My 3.5 Year Old Has Her First Laptop

On Saturday, my 3.5 year old daughter got her first laptop. It arrived by UPS, sent by her Zadie (grandfather). It's a small little laptop that is part of the One Laptop Per Child (OLPC) project at www.Laptop.org. It's still not a final verison of the product that...

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My new favorite site

A potential client just told me about this site... it's a place that lists all of the phobias: http://phobialist.com/ A few of my favorites:Apeirophobia- Fear of infinityArachibutyrophobia- Fear of peanut butter sticking to the roof of the mouthCyclophobia- Fear of...

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An Ode to Error Messages, in 5-7-5

Monday morning, a friend E'd me with Haiku Error messages. For lovers of Haiku, and for those who despise losing data under any circumstance, these capture the essence of frustration and disbelief at this shortfall of the technology that (seemingly) runs our lives....

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SOTW: spring greening

Things are unseasonably warm, there are dead zones in the ocean, everyone's favorite Al has a new talk on Ted, and Earth Day is just around the corner. Green is the new black. Check out these sites to add some daily green to your daily 'surfs, and as Mr. T says:...

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The Infinite Web of Health & Wellness

I've made and consumed a gargantuan smoothie everyday since High School (1995-1999). Sometimes two. Each year, with each non-passing health fadIt's a long held fantasy of mine to have a smoothie/juice/organic vegan cookie shop on Pearl Street (or, in North Boulder,...

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A Good Mix: Music & Colorado

As spring is springing this time of year, the hills are alive with the sound of music (from the birds, mostly). And so are the blogs and the concert venues and the myspace music pages. Music festivals are being launched, the Red Rocks line-up is in queue and tickets...

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Variation on a theme of pirates

So this Pirate walks into a bar... And, well, I forget the rest of it, but the punchline had something to do with it's 'driving me nuts,' and I must confess that pirates, in all their inherent sovereignty and dazzling sea legs and their love of rum (all good things...

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Site of the Week (or, SOTW)

First, a brief history of the SOTW: The SOTW started during our weekly project meetings, where we all get together for a company wide pow-wow around our massive conference table in a room pimped out with mellow colored walls and a projector, projecting the world-wide...

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Site of the Week

I was in NY this week, so we didn't have our usual staff meeting. But my favorite site of the week is http://www.hardtofind800numbers.com. What a great resource when you're trying to get through to a real person.BTW, if you do a Google search on:Please have a real...

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In New York, Hacking Free Wi-Fi

I'm back at the airport in New York... a quick trip to the city for a meeting about a customized event registration system for a large religious organization, then off to meet with Random House's publicity team for my wife's new book, God in the Wilderness. Her book...

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eLearning: Websites of the Week

eLearning Series by Jeff Finkelstein Websites of the Week Here are our websites of the week… what we’re looking at this week: http://www.ted.com/ (Really amazing stuff, according to Ali) If you need hope or inspiration for anything, please check it out Vector-based...

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Canon 580 EX II Flash

I just got the Canon 580 EX II Flash for my digital EOS camera, and it's amazing. I'm loving the built-in bounce reflector, and the fact that it will work with all of my lenses (including a 10-20 wide angle, Lensbaby 2.0 and 3.0 and telephoto lens) is amazing. It's...

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12 Strategies for Effective Email

Twelve Strategies for Effective Email By Jeff Finkelstein Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters...

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Email & Web Marketing Doesn't Work?

eLearning Series by Jeff Finkelstein During recent Rocky Mountain Direct Marketing Assoication events, I've noticed two common, interwoven trends discussed among members and attendees. One is a near-religious defense that paper-based direct marketing is not dead, and...

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Make sure your business doesn't send spam

eLearning Series by Jeff Finkelstein Q: Our business wants to send an email campaign out to our list - but we're worried about privacy and making sure our messages aren't considered 'spam.' How can we avoid problems? A: You're correct to worry - people are much more...

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Is Your Business Information Safe?

eLearning Series by Jeff Finkelstein Officials at Indiana State University confirmed in recent weeks that the names and social security numbers of 10,420 students attending the university during the 1996 to 1997 school year were posted on the Internet due to a mistake...

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Tip #3: Use incentives to get people to act

eLearning Series by Jeff Finkelstein President Obama took the oath of office this week (twice, just to be sure), it's likely going to be some time before the economy is back to where the Dow tops 14,000 again. One of the quickest ways to increase business in a tight...

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Tip #2: Listen to Customers With Surveys

eLearning Series by Jeff Finkelstein If you're like 90% of most customers, when you have a bad experience at a restaurant, you usually won't complain. You just won't go back. I know this was true for me (although I've gotten better about speaking up recently). My wife...

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Tip #5: Redesign or Update Your Website

eLearning Series by Jeff Finkelstein So, in full disclosure, I know that this is a self-serving tip. After all, we do help people design, build and update their websites. But this week's tip goes out to those who have websites that are out of date or don't fully...

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Tip #4: Offer an Educational Webinar

eLearning Series by Jeff Finkelstein In these tight economic times, people are often looking for leadership. The organizations that can get ahead of the issues, and let people know what they should be doing in order to achieve success (both personally and...

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Tip #6: Reach Out With An Oversized Postcard

eLearning Series by Jeff Finkelstein  One of the most cost-effective ways to get in front of new and existing customers is to send an oversized postcard. While email is also a valuable way to stay in touch, the fact is that some people respond better to direct mail....

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Tip #1: Ask For Referrals

eLearning Series by Jeff Finkelstein If you're like me, you've been barraged with news of colleagues, friends and family losing their jobs, or businesses that are having a tough time weathering the current economic climate. With banks failing, companies shedding jobs,...

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Social Media Case Study: Facebook Places

eLearning Series by Jeff Finkelstein This past week, Facebook rolled out a new system called Places that lets your Facebook friends know where geographically you are located. What is it? How does it work? Should you sign up? What are the risks? And what does it mean...

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Making Customers Care

E-Mail Marketing Case Studies - Published in ClickZ We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can be easier to talk than act. We sometimes get bogged down and don't know where to start. This...

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Peeping Phones: Doesn't Privacy Matter?

eLearning Series by Jeff Finkelstein Op-Ed Letter Printed in NY Times Published: December 19, 2003 To the Editor: In an attempt to sell more minutes, wireless phone providers ignored the privacy implications of a portable, covert digital camera embedded in a cellphone...

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Skipping TV Commercials Equals Stealing?

eLearning Series by Jeff Finkelstein Boulder, CO: 06/19/02 Skipping TV Commercials Equals Stealing? Advertising Execs Think So. Do you have the right to skip over TV commercials, in the privacy of your own home? According to TV execs, technology that allows you to...

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