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Magento 2: Best Security Practices

Magento 2 is a comprehensive, robust eCommerce platform with an enormous active support community. As with any eCommerce platform, Magento sees security vulnerabilities and attacks from time to time. Learn how to keep your Magento 2 eCommerce store safe and secure.

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8 Tips for Your 2017 Holiday Marketing

Happy Holidays! Not ready to hear that yet? Neither are most Magento eCommerce merchants. Which is why it's time to start thinking about your holiday game plan to get ahead of the rush. In 2016 US retail eCommerce sales increased 17.8% and studies project another...

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What’s in a Name? – Magento’s Rebranding

At Magento Live UK 2017 Magento announced a rebranding of its core products. This rebranding includes a change in product naming for many of the Magento products with which we are familiar. So, what are these name changes, how do they affect you and how do they indicate the direction Magento is headed?

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Magento 2: Creating Basic CMS Pages

Your store’s pages are one of the first impressions that customers have with your store. Creating, editing, and managing your Magento 2 store pages and content is one of the most basic and necessary functions a merchant needs to know when running a Magento 2 store. Learn how to create basic CMS pages with this guide!

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How to Choose the Right Magento 2 Extension

Knowing how to choose the right extension for Magento 2 is a skill that all merchants should have. Whether you have spent hours chatting with an extension company’s support staff or installed an extension that worked on the Magento 2.1.6 release but broke on Magento...

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4 Simple Ways to Eliminate Customer Complaints Before They Happen

If you are running a business, whether a Magento e-commerce site or a traditional brick and mortar store – chances are at some point you are going to receive a complaint. Even if you have the most streamlined processes, award winning customer service, and highest caliber products – inevitably someone will be unhappy at some point. Learn how to prevent customer complaints before they happen.

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How to Create and Manage Search Terms on Your Magento 2 Site

Search terms allow your customers to search for a specific SKU, product, or category to find what they’re looking for with ease and ultimately, complete a purchase on your site. Search terms are important to not only provide results on what products your site offers but to also display other products your customers may be interested in purchasing. These search terms refer to the words or phrases that customers enter in on your site to search for products. This is different than the terms entered on a search engine, such as Google or Bing, that people use to search for products or websites across the internet as a whole. Learn how to utilize search terms on your Magento 2 store.

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Learn How to Create Bundle Products in Magento 2

Magento 2 bundled products are a great way to provide customizable options on the same product page, for products with multiple elements. A Bundle Product is a “build your own” customizable product. Learn how to create bundle products with this step-by-step guide.

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Learn How to Create Urgency to Sell More

If you are running a Magento store, chances are you want people to make a decision to purchase your product and make that decision quickly. You want to eliminate any potential procrastinating in your customers – but how? Learn how to create a sense of urgency throughout your Magento store.

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Crafting E-Commerce Product Descriptions That Sell

In e-commerce, every product description acts like a sales associate. Your description needs to adequately sell your product the same way a physical sales person would in a traditional retail setting. Product descriptions can make or break a sale. Learn how to craft product descriptions that convert!

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Magento 2 Product Types: A Guide to Grouped Products

Grouped products in Magento are made up of multiple, standalone products. This flexible product type allows you to offer variations of a single product, or group products to create a coordinated set. Follow along with this guide to learn how to set up grouped products on your Magento 2 store.

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Creating Product Attributes in Magento 2

Product attributes are used to provide additional information on your product pages, they can be used in promotional rule parameters, layered navigation criteria, search parameters, product comparison criteria, reports, filtering, and sorting. These attributes can be helpful for a merchant’s management and organization of their products. Learn how to set up product attributes on your Magento 2 store.

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What is the Difference Between Magento 2 Modes

One major difference between the Magento 1 and Magento 2 platforms is the introduction of development Modes, these reflect varying configurations of the Magento codebase which affect site operations and performance. Magento 1 had a single state for development and production, Magento 2 now boasts 3 separate Modes: Default, Developer, and Production – learn about these three modes!

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Are You Optimizing Search Properly for Increased Conversions?

Most e-commerce store owners know that they need to include search functionality on their website. However, few store owners spend the time to optimize their search features to act as a tool to improve their conversion rate. Learn some simple tactics for improving your search functionality, engaging your customers, and increasing your conversion rates.

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The Importance of Cache and Index Management (Pt. 2 Reindexing)

Two crucial Magento Admin System settings that can go overlooked if you are new to the platform are Cache Management and Index Management. Keeping up-to-date with these processes will relieve a Magento Administrator of frustration and troubleshooting. In part two of this guide we will dive further into what Reindexing entails and why this processes is critical for your site’s performance.

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The Importance of Cache and Index Management (Pt. 1 Cache)

Two crucial Magento Admin System settings that can go overlooked if you are new to the platform are Cache Management and Index Management. Keeping up-to-date with these processes will relieve a Magento Administrator of frustration and troubleshooting. In part one of this guide we will dive further into what Caching entails and why this processes is critical for your site’s performance.

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The Conversion Tool You’ve Been Ignoring: Customer Reviews

When you are browsing stores online, how many times have you been swayed to buy a product based on raving reviews? How many times have you decided not to buy a product based on negative reviews? Learn how customer reviewers are a critical part of the online shopping experience and how to harness them to increase your conversion rate!

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Magento 1 vs Magento 2: New Features

Magento 2 was announced on November 17, 2015, since then there have been additional version releases and the new platform is continuing to be strongly adopted. Learn about all the new and exciting features of the Magento 2 platform.

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How to Define Your Target Audience and Sell More

For the majority of store owners, the most important conversion happens when your visitor makes a purchase. Your product may appeal to a wide range of people. However, it’s not going to be a perfect fit for every customer. Learn how to identify your ideal customer – your target audience, to maximize your chances at attracting these customers with high likelihood to convert to your store!

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How Often Should You Get an SEO Audit?

An SEO audit will identify problematic areas that need improvement and keep your website up-to-date with the latest developments in search marketing to give you an advantage over your competition. Our SEO team talks about how often you should be performing SEO audits to keep your website on top.

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Great Digital Marketing Combines SEO & PPC

Effective Digital Marketing Strategy Means SEO & PPC Work Together Developing a digital marketing strategy that uses search engine optimization (SEO) and pay per click (PPC) advertising together is vital in achieving prime ad positions and gaining more exposure....

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Magento Imagine 2017 Recap

I'm starting to get caught up from the Magento Imagine 2017 conference... and I've put together my recap. For the past six years, I've attended the Imagine conference. This year, I was a featured speaker (more below) and Customer Paradigm had a large booth presence as...

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Major Magento Announcements at Imagine 2017

At every Magento Imagine Conference you can expect big product announcements. The Wednesday morning general sessions are filled with exciting news on what is to come for the Magento platform. This year, as seen in all aspects of the conference, the buzz around M2 was...

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Building Community at Magento Imagine 2017

Customer Paradigm was thrilled to be a diamond-level sponsor at this year’s Magento Imagine conference. Our team spent three intensive, exciting days on the Marketplace floor – check out what our team learned at the event, get the inside scoop from the marketplace, hear all about the M2 buzz and more!

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Customer Paradigm Imagine 2017 Giveaway

We are so excited to spend three days meeting and connecting with everyone at Magento Imagine 2017 that we want to give back by having a giveaway! Learn what amazing prizes you could win at this year’s Magento Imagine conference and how to enter!

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Reducing Cart Abandonment Rates

With 7 out 10 customers abandoning their cart before checkout, how to do you get your customers to convert? Here are the main reasons customers abandon carts and what you can do to decrease abandonment rates. Read more >>

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5 Factors that Influence Online Shoppers

Any eCommerce store owner wants to know what influences online shoppers to buy from one particular store over another. Even more so how to get customers to buy from YOUR store over ANOTHER store. We've taken a look at five of the most important influencing factors...

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Don’t Push Live at Five!

Customer Paradigm project manager Darin Smith gives and important reminder on not pushing site changes live on a Friday afternoon before leaving the office for the weekend in this musical number!

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3 Strategies for E-Commerce Growth in 2017

Since the start e-commerce has grown leaps and bounds each year. 2016 saw a 4.7% overall spend increase up from 1.8% in 2015. For those both starting out in e-commerce and those will well-established stores, the name of the game is always how to increase visibility and growth year after year – to keep your customers coming back for more. Here are three strategies for e-commerce growth in 2017!

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Setting Up a Persistent Shopping Cart in Magento 2.0

A persistent shopping cart keeps track of the items a customer adds to their cart but does not purchase during their session. Persistent shopping carts can help to reduce the amount of abandoned carts and increase your sales. Persistent shopping carts help to improve the customer experience by providing continuity. Learn how to set up persistent shopping carts on your Magento 2.0 store!

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How to Create Categories in Magento 2.0

Creating new product category pages is one of the most basic functions any Magento store owner or admin should learn. Keeping products organized by category is important for user experience, organization and SEO. Read more to learn how!

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Black Friday Website Tech Support

Just a quick note to let you know that most of our team will be in the office on Friday, just in case you have Magento-related site issues on Black Friday. In order to make sure we can help, make sure you know and have recently tested your site's hosting credentails...

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Outbound Links Matter (for SEO)

Last week was quite a bit of a surprise for me. Why? It turns out that outbound links on your website do actually matter and can affect your SEO rankings. I was shocked. (You thought I was talking about something else?) Read more below >> Outbound Links Matter...

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More info on last week’s DDOS DNS attacks

Last Friday, a number of high profile sites were indirectly attacked by a huge flood of traffic to their DNS servers. It appears that the source of the attack were millions of infected Web cameras, DVRs and other Internet-connected devices. (So it's a good idea to...

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4 Tips for Holiday Email Marketing

The 2016 holiday season is fast approaching. Studies show the during the 2015 holiday season that only second to search marketing, email marketing drove 20% of sales. Email marketing can play a huge role in the success of your holiday shopping season, here are four...

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4 Tips When Selecting a Magento Theme

With so many beautiful themes available for Magento, it can be hard to know where to start when creating a new store or overhauling an existing store. Magento is a hugely robust platform with countless features, and if you have already made the decision to work on the...

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Quick Fix Friday #5 – The Sub-Domain Switch

Recently, we worked with a client on some major site revisions. They came to us with a huge workload including translating many image files into functional site pages. We also learned that part of their website overhaul would include transitioning hundreds of bundled products into simple products. We wanted to find a solution that made their live site the least amount of work for them as possible….

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4 Basic SEO Tips for Magento Store Owners

SEO (Search Engine Optimization) lives near the very top of the food chain. For any website or business, SEO can play a critical role in your success. For an eCommerce site – even more so. The higher your store can rank in organic searches; theoretically, the more...

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The Dev Series – Seth Zweig

What’s it like to work here at Customer Paradigm? What’s the culture and the pace like? Seth – one of Customer Paradigm’s Magento & WordPress developers – goes on camera to discuss what it’s like behind the scenes as a developer in Boulder, Colorado.

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Behind The Scenes with Customer Paradigm – Picture Day!

We’ve had a lot of new additions to the Customer Paradigm team lately – which means, time for a photoshoot! Our Founder Jeff Finkelstein set up a studio right here in our office to take some headshot for both new and long-time staff members! Be sure to head on over to the staff page to check out our new additions! Ian caught all the fun on film and made this awesome behind the scenes video!

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Photos of Sea Turtles and Sunsets in Hawaii

Enjoy these photos from a recent trip to Hawaii. Most were taken with the Canon 5D Mark III, but I was also testing out a Fuji underwater camera as well, so anything close to the water was captured with that smaller camera. Need A Photographer? Call Jeff...

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July 4th Fireworks Photos in Boulder, CO

Enjoy these photos from July 4th here in Boulder, Colorado. We were on a field just south of Folsom Field at CU. All of these were taken with a Canon 5D Mark III, using a tripod and external shutter release with a 17-40 mm f/4.0 lens. Exposures ranged from 1-6...

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Review: CustomerParadigm.com

CustomerParadigm.com Review Reviewed by Briana Johnson on June 7, 2016. Summary: "Hey Jeff! Alisa has been absolutely FANTASTIC! Her communication, organization and work for us has been excellent. We are so very pleased with the work you all have done so far and we...

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Customer Paradigm Review: Finally Pure

Customer Paradigm Review Reviewed by Nancy T on June 2, 2016. Summary: "We are so happy we found your company. So professional, clear and easy for us non-techy people to understand, and absolutely no stress for us as we know we are in good hands. I am sure that there...

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Memorial Day Boulder CO Photos

  Here are a few images from Memorial Day here in Boulder, Colorado, taken of US service members jumping out of an airplane and landing in the stadium. All were taken with a Canon 5D Mark III and a 400 mm f/5.6 lens, handheld. Need A Photographer? Call Jeff...

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