CASE STUDIES 
Magento 2 Extension for section.io
We're thrilled to be working with now-local company, section.io, to help out with a new Magento 2 extensions to display performance metrics. Here's a link to their...
Mercury Transit of the Sun
In case you didn't wake up yesterday and point a big camera lens directly at the sun, I went outside and captured Mercury transiting across the Sun: That little dot that looks like a spot is the planet Mercury. (That said, the sun is 93 million miles from here.) About...
Bear on our street in Boulder, Colorado
This evening, a few houses up from ours here in south Boulder, there was a bear hanging out in a neighbor's tree. I grabbed a camera and took a few images before the sun set. Enjoy! Tech specs: these were taken with a Canon 5D Mark III, using a 300 mm f/4 lens with 2x...
Happy Client Message
We had a client who had a site with issues... Our team was able to get it fixed quickly for them. Here's a screenshot of her thank you email...
Magento Imagine 2016 Recap
Last week I was at my fifth Magento Imagine conference, and as I've done for the past five years, I'm doing a recap of my experience there, inducing what's new, what's the same, and what to expect for the year to come. The big elements from the event...
Customer Paradigm launches new thermo-responsive design
Customer Paradigm today launched a new thermo-responsive site. Instead of just responding to the type of device (i.e. mobile, tablet and desktop), we've added a new dimension of responsivenes to our site: temperature. During initial testing, we found a 42%...
A few staff headshots from today
Here are a few Customer Paradigm staff photos we took earlier today in our studio. Some are retakes, and others are newer to the team. Enjoy! All were taken with a Canon 5D Mark III with an 85 mm lens at f/14, ISO 100. I used a black backdrop, and two Einstein 640s...
Photography Image Backup – Workflow
Today is Pi day - 3.14. Our team is celebrating with a lot of fun pies at the office. I've recently had a few people ask me about backup strategies when it comes to photography; I had someone who accidentally erased images during a photoshoot and couldn't get them...
Google Changes PPC Listings, Removes Right Hand Ads
Last week, Google made a pretty significant change to how ads are displayed for search results: They removed all of the right-hand ads from desktop search results: Instead, there are now up to four paid ads at the top of a search result, along with three text ads at...
Do you know if your site is *really* backed up?
I'm a bit paranoid about backing up data. Last week, a story made the news about a hospital that was attacked by ransomware, and how they had to pay $17,500 to unscramble patient records and other data. A better backup strategy might have helped. (The hospital did...
How do CDN (Content Delivery Networks) affect Site speed?
I've been asked this question four times this week by different clients. So I wanted to respond and post an answer here as well. Most of our clients who are concerned with site speed are usually Magento merchants who want fast sites. But this also works for a...
Two New Magento 2.0 Extensions
I hope your February is off to a good start! We've recently released two new Magento 2.0 modules into the marketplace, and are having great feedback. The first one is Custom Maintenance Mode extension, that allows a store owner to be able to put their store into a...
Powder Skiing at Copper Mountain
Here's a few images from earlier today at Copper Mountain, Colorado - skiing in 9" of fresh powder. I normally ski with my Canon 5D Mark III camera, but I wanted to travel light today, so I brought my Fuji X100T camera (with a fixed 35 mm equivalent lens). These...
Product Photography: Airplane Hardware
These are a few product photos that I did last week in the studio for one of our clients.The photos are of a wireless router that is used in commercial airplanes - that's why the system is built out of metal. I took them on a white seamless backdrop at the office here...
Customer Paradigm Reviews – Responsive Web Design
Customer Paradigm Review Reviewed by Rachel B. on Jan 21, 2016. Summary: "Guys, FYI, we are SO happy with the site – it’s truly been a gamechanger for us." Type of Project: WordPress Design & Development. View More >> Budgeted Hours: 325 Site: Biodesix Reviewed:...
Customer Paradigm Reviews: Coffee Can Baking
Customer Paradigm Review Reviewed by Allen Borenstein on Jan 21, 2016. Summary: "I want to tell you that I am extremely pleased with the work that your company did on my website. Your people were always very knowledgeable and professional and they were very patient in...
Quick Headshots for Bourbon Distillery
Here are a quick couple of headshots from earlier today... Need A Photographer? Call Jeff Finkelstein... Call Today! 303.473.4400 Toll Free 888.772.0777 Or Click Here To Have A Real Person Contact You Now >>
Bobcat vs. Mountain Lion vs. Lynx
Last weekend, we heard something on the back deck. My 8 year old thought it was a raccoon. Turns out, it was a bobcat. I was able to grab a full frame camera and 400 mm lens and capture a few shots of the cat on the back fence. I did have to shoot from about 150 feet...
Review of Customer Paradigm: Magento Design and Support
Customer Paradigm Review Reviewed by Kory Lazar on Dec 10, 2015. Summary: "This is my first time working with Customer Paradigm and it was a great experience. Alisa always stayed in contact and let me know when things were finished and was very helpful along the way...
Customer Paradigm is now a Magento 2.0 Certified Development Agency
Late last night, we received word that our team had passed the extremely rigorous Magento 2.0 certified developer training program. Our team is thrilled!! What this means: Our team went through the rigorous process of training for this new platform, and enjoyed...
Review of Customer Paradigm: Emergency Magento Support
Customer Paradigm Review Reviewed by Tina Sanford on Oct 10, 2015. Summary: "The entire team was extremely responsive and got us up and running quickly. I’m very happy with the results and the suggestions for upgrading and securing our site from further hacks. I would...
Magento Bug: Magento Customer Create Date Juxtaposition
Magento Bug Report Summary: The Customer Account Creation Date is often wrong (i.e. Customer Account Create Date is in the past or future). Magento versions affected: Magento Community 1.8, 1.9; Magento Enterprise 1.12, 1.13, 1.14 Description of the Magento Bug: We’ve...
Understanding Meta Robot Tags
The meta robot tags are used as part of the html code on a website and are created to tell search engines to not crawl specific parts of a website or an entire page. There are different ways you can use them and apply them. By default, major search engines index and...
Keyword Research to Optimize Success
Keyword research is a way to find and examine words that people are searching on engines such as Google and identify the best ones to optimize a website for in order to better target the website and rank better on the search results page. A customer’s purpose is to...
New Magento Security Patches
The e-commerce business is growing at a very fast rate and it is important to keep your sites protected. They include very sensitive customer data that, if stolen, can be devastating not only to the consumer but the business as well. Most customers buy from e-commerce...
Magento Security Vulnerability with Open Git Directory
Is your Magento .git repository exposed and vulnerable? Git is an amazing platform that allows for version control on many sites, including Magento commerce sites. According to the official Git website, Git is a "free and open source distributed version control system...
Review of Customer Paradigm: Watchdog Magento Extension Development
Customer Paradigm Review Reviewed by Skinz on Aug 23, 2015. Summary: "This is a must have extension. It was/is the first extension I added to my site. Why because every other extension subsequently installed gets logged and you receive an email showing what database...
Magento 2.0 Community & Enterprise: Full Page Caching Explained
Full Page Cache in Magento 2.0 In Magento 2.0, full page cache is built-in for both the Magento 2.0 Community platform, as well as the Magento 2.0 Enterprise system. I can't emphasize how amazing this feature is to have for an eCommerce store. Full page caching...
Magento 2.0: Location of Database Configuration File
In Magento 1.0, the configuration file that contains database settings and other information is located here: /app/etc/local.xml In Magento 2.0, the configuration is in the same directory (/app/etc/) but has been renamed to env.php. The file path is: /app/etc/env.php...
Magento 2.0 Community Speed Test with Full Page Cache
I just ran a speed test on a new Magento 2.0 community installation. It's still in Beta and still has a few bugs; it's due for an October or November 2015 release. One of our developers just downloaded the latest version - Magento ver. 1.0.0-beta from Git Hub, and...
Magento Imagine 2015 Recap
888.772.0777 303.473.4400 As you may know, I went out to Las Vegas for the Magento Imagine show in April, to find out the new trends in eCommerce, and get an overview for what's going on within the Magento company and in the industry in general. I've let me thoughts...
DNS Caching & Why My Site Doesn’t Show Up After Moving Hosting Companies
Why does my site not show up after I moved it to a different hosting company? We had a client issue this week where after he moved his site from one hosting company to the next, he wasn't able to view the site in his browser. To him, it looked like his website was...
Emergency Bypass: Magento's Saved Credit Card Option
Last Tuesday (and for a little while on Wednesday), Authorize.net's payment gateway was down. Authorize.net is one of the top ways that eCommerce stores take payments, so it meant a lot of lost sales yesterday for companies all around the Internet. It's very...
Magento API Shipping Email Notification Bug (Solved)
Solving Magento API shipment notification and tracking problems If you want to use the Magento API to handle shipment notification for your customers and add tracking numbers into the email sent to an end user, there's a well known issue / bug. The main issue is that...
Magento Nerf Gun Battle
Just in case you ever wanted to see some of the behind-the-scenes of what goes on at a Magento Web development / programming company, here's a quick video. Background: I was out of the office for a couple of hours, and the team had a bit of a nerf gun battle....
Authorize.net Payment Gateway is DOWN (May 26, 2015 – 2:59 pm)
If you're en eCommerce site, please know the Authorize.net payment gateway is DOWN right now, and not accepting payments. If you're running an eCommerce site like Magento and use Authorize.net for payments, and the payment is failing / people are not able to check...
Punny Error 404 Page for Peanut.com
If you know my sense of humor, I came up with this pun of a 404 page for one of our clients, Peanut.com... Check it out here:
Review of Customer Paradigm: Magento Programming
Customer Paradigm Review Reviewed by Mike R. on May 11, 2015. Summary: "I just wanted to send a quick note thanking you and your team for the excellent experience we had on our first project with Customer Paradigm. You'll recall your team did a Magneto "downgrade"...
Godaddy Crons Not Working / Not Firing
Over the weekend (May 9, 2015) , a couple of cron functions stopped working for a client that is hosted on Godaddy. For whatever reason, the site's path to execute the cron was not working. And even the Godaddy hosting system that allows you to create a cron didn't...
Google Update: April 21, 2015
In case you didn't know, Google is rolling out an important update to their algorithm on April 21, 2015. And if your site is not mobile-friendly, you may see decreased search rankings. April 21, 2015 - Google's Mobile Ranking Change Google doesn't often come out an...
Why Remove .php and .html From the End of URLs
You might have noticed that the end of your website’s URLs have .php or .html at the end of it whereas others do not. Should you remove yours? URL rewriting doesn’t actually remove the index.php but instead hides it. While your website won’t suffer leaving them on,...
SEO for Infinite Scroll Websites
Many companies that want to stay ahead of the curve online get an infinite scroll website, which can be visually appealing and great for mobile surfing but is not good for SEO. The way an infinite scroll site works is that before someone scrolls, the content below...
Google Favors Secure Sites for Search Rankings
Google put out a notice in August 2014 that their algorithms would incorporate the existence of a website security certificate to affect website rankings in their search results. It is easy to tell if a website is secure through the HTTPS (hypertext transfer protocol...
Expert Tip for Magento – Searching The Entire Magento Database
If you're trying to find a specific piece of content in the Magento database, there's usually not an easy way to search through all of the tables quickly and easily. (At least without a lot of higher-end access to the system.) You could run a shell script that...
Oops. I just made a big email marketing mistake
Ooops. I just made a big mistake and broadcast it out to (many) thousand people via email. In this case, I was moving too quickly, and mis-typed my email address that was in the FROM line of the email. I made a mistake in the domain name - the part after the @ symbol....
Customer Paradigm Review: SEO, DNS and Duplicate Content Consulting
Customer Paradigm Review Reviewed by Greg G. on March 1, 2015. Summary: "Awesome! Thanks for doing the exhaustive audit. So it sounds like things are all good now. I'm especially pleased to see the number of indexed pages drop to 25 so quickly. I don't have any more...
Boulder, Colorado in the snow…
Boulder, Colorado in the snow - Skunk Canyon Here's a photo I took while on a hike a couple of miles from the Customer Paradigm office. This is of Skunk Canyon, after some of the big snow we've been having: Click here for full, high-resolution image >> This was...
Why Doesn’t My Abandoned Cart Email Work With My One Step Checkout Extension in Magento?
We are asked this question quite a bit, so I wanted to post it here... If you're struggling to understand why your abandoned cart emails are not working, and you're also using a one step checkout process, it's because they are conflicting. It's a lot like putting a...
SEO: Competition vs. Effort
As you probably know, one of the things that we focus on here at Customer Paradigm is search engine optimization (SEO). I'm ranked on the Moz.com site (the top SEO resource blog out there) as one of the top 100 contributors, out of 350,000 contributors worldwide. One...
Snapchat Discover Changing Delivery of News Online
Snapchat is known for their temporary photos and selfies you can text to friends but with their launch of “Discover,” it’s changing the SEO game. Discover is a new way of browsing news in bite-sized formats and an easy-to-use interface that throws a curve-ball to...
Magento Releases Security Patch – Feb 10 2015 for Enterprise and Community
A quick note: Magento just released a security patch for both Magento Enterprise and Community. Magento Security Patch - SUPEE-5344 (Feb 10, 2015) Although there have not been any reports of customers being impacted by this exploit, if an attacker knows what they are...
Most Common Job in Colorado is Computer Software Developer
NPR just did a study where they categorized the most common jobs in the US by state, and have animated it from 1978 to 2014. While truck drivers make up the most common jobs for most of the states, it was wonderful to see that Colorado (along with Utah, Washington...
Be Paranoid About Backing Up Your Site
I received quite a bit of feedback from last week's email about hacking. And one of the key things that I was asked was, "Is there an easy way to back my site?" Fortunately, there is. Backing up your site: Like any process, I'd recommend having multiple processes in...
Magento Admin – Changing Passwords to Lock Out Older Users
A quick note about changing Magento Admin users to lock out older users that you no longer want to have in your Magento admin area: If you have an older employee that you want to remove access for, make sure that you delete the user vs. just changing the password. If...
Net Neutrality Upheld – A Win For Anyone With a Website
I was thrilled to hear this week that the chairman of the FCC, Tom Wheeler, is defending net neutrality. It's wonderful news for anyone that runs a Website, as well as for end users. I believe that the Internet has transformed the world economy, and Net Neutrality is...
Why PageSpeed and Fast Websites Matter
When we talk about improving PageSpeed to a 2 second or faster page load time, it can sound like a miniscule change from 6 seconds to 2 seconds. However, every second really counts when it comes to the patience of people. In the case of Amazon.com, they slowed down...
Magento Community USPS Shipping Error Bug – 1.9.1.0
USPS Shipping Bug in Magento (Solved!) Magento Bug Report: USPS Shipping Not Working in Magento Community 1.9.1.0 Cause of Bug: ZIP+4 vs. ZIP code - fails via USPS API Magento Error Message: Magento USPS Error Message: (Default) This shipping method is...
Magento Enterprise Home Page Error 404 Bug Solved
From the (Linux) Desktop of a Certified Magento Developer: Magento Enterprise Error 404 for Home Page (Solved!) Are you having difficulty with a Magento Enterprise site's home page showing a 404 error? We recently were doing an upgrade, and found a (bug) in the...
2014 eCommerce Review + 2015 Web Trends
I hope you had a great New Year and that 2015 is off to a good start! With the holidays right behind us, I wanted to give you a recap of how eCommerce grew in 2014, and some of the trends in online marketing I'm predicting for 2015. Read more below >> Online...
How to Speed Up Website Speeds with Caching
Have you noticed that some sites load really, really quickly, while others seem to take forever to load? Last week, we helped a client speed up their page load times by 300%, by using website caching. What's caching, and how does it affect page load times? Read more...
Customer Paradigm Review: Responsive Site Design
Customer Paradigm Review Reviewed by Karl F. on Dec. 16, 2014. Summary: "Thanks so much... More importantly, thanks so much for help and support of you and your team!" Type of Project: Mobile Website Development - Quick Fix. (iOS 8 update broke their responsive...
Another Magento Certified Developer on the Customer Paradigm team
A big congratulations! We had another programmer today here at Customer Paradigm successfully pass the Magento Certified Developer program. The Magento developer test was designed as a way to ensure that the programmer working on a Magento site has studied,...
Yellow Moon Rising Over Boulder, Colorado
Last night, one of my daughters noticed that a yellow moon was rising above Boulder, Colorado. I grabbed the camera, threw on a lens, and here's an image: View full size image >> Tech Specs on this image: Canon 5D Mark III, 400 mm lens with 2x Extender (800 mm...
Introducing Watchdog 3.1, Daily Sales Summary & Trigger Email Reports for Magento
A long, long time ago, I worked as a professional dog trainer for search and rescue. It was an amazing job, and one that taught me lessons that I still use today. As you probably know, dogs can hear and smell things that humans can't, and detect trouble before we can...
How to turn on Template Hints for the Magento Admin Area
Need a quick way to turn on Template Hints for the Magento admin area? It's easy to turn them on for the front-end of the site, but if you need to do this for your Magento Admin area (for example, you're building new modules or funtionality into the Magento admin...
I’m Paranoid: Human Testing vs. Automated Testing
It's possible that I'm paranoid. But one of the most frustrating things in the technology world is when something that was working perfectly yesterday... stops working today. But nobody notices for a day or two. Automated testing scripts don't always catch this. And...
I’m a Google Analytics Addict, and that led to a discovery
I'm an addict. I admit that I often have a window open on my computer, watching how many people are visiting the CustomerParadigm.com site at any given moment. To me, it's fascinating where they're coming from (all over the world) and what they're looking at (we have...
Review of Customer Paradigm – Website Development
Customer Paradigm Review Reviewed by Grace N. on Oct. 30, 2014. Summary: "Quick response and provide prompt solutions! Always doing great jobs!! Highly recommend!" Type of Project: Website Development - Quick Fix. Budgeted Hours: 2.25 Site: San Francisco Soup Company...
Amazon continues to dominate eCommerce (although they’re losing money)
Amazon has 23% marketshare for online retail sales (2nd quarter for 2014), according to an Internet Retailer estimate: http://www.internetretailer.com/2014/10/23/amazon-q3-revenue-increases-20 Even though their sales were up, Amazon lost half a billion dollars due to...
How to get an image to go viral on social media
Social media works best when it's a conversation with fans of your organization, who contribute images and content, because they love your brand. This weekend, I was flying over Copper Mountain, Colorado, and managed to take an ariel photograph that I shared with my...
Review of Customer Paradigm – Emergency Magento Support
Customer Paradigm Review Reviewed by Stephanie K. on Oct. 22, 2014. Summary: "Loved working with Alisa and the team as always. We really appreciate her dedication! :)" Type of Project: Magento Enterprise - Emergency Support. Budgeted Hours: 8 Site: Amore Pacific...
How an expired SSL certificate can drive traffic away, even if you’re not using it
Thanks for all of the positive feedback on the full moon / lunar eclipse images... they seem to be a hit. A couple of weeks ago, I talked about how sites that adopt full SSL (everything in https) may start to see higher search rankings from Google. (Read the article...
Eliminating Single Points of Failures with Payment Gateways
One of the issues with any complex eCommerce site is the issue of single points of failure. This cropped up yesterday with a Payment Gateway issue, but we were able to quickly bypass it... saving customer orders in the process. What's Redundancy? What's Redundancy?...
Blood Moon – Full Moon Lunar Eclipse Photos from Oct 8, 2014
We love to help our customers shoot for the moon with their Websites and interactive marketing campaigns. So in that fashion, I was up a bit early today to watch the full moon lunar eclipse, known as the blood moon, high over Boulder, Colorado. In case you missed it,...
Godaddy’s Two Factor Authentication System DOWN – Oct 7 2014
I've been on a bit of a security kick recently... but there's a downfall, too. Perhaps it's because I shopped at Target (and got a new credit card when they were hacked), and then shopped at Home Depot (and then just got a new credit card after they, too, were...
Important Magento Security Patch – Oct 3 2014
Magento today sent out an alert to patch ALL Magento sites - both Community and Enterprise - for two potentially serious security flaws. Before I delve into what to do, I want to talk about why this update means that Magento is more secure (instead of worrying that it...
eBay to Spin Off PayPal into new and separate company
The news today is that eBay is going to spin off PayPal into a new and separate company. This should be great news for PayPal adoption, because any site that competes with eBay (i.e. Amazon) has been reluctant to take PayPal. What this means for Magento is not clear,...
The Internet has transformed the world economy, and Net Neutrality is a major reason why.
Net Neutrality is important; this is the response written by Jeff Finkelstein, founder of Customer Paradigm, as filed with the FCC during their public comment period: I cannot state strongly enough that bifurcating the Internet into a slow lane and a fast lane will...
Magento not sending emails to an exchange server? DNS records to the rescue.
I've seen this happen a couple of times this week, so I thought I'd briefly write about it. A Magento storefront is taking orders, but the emails aren't coming into the the company's corporate email system. Usually it's an Exchange account, but not always. Email gets...
Review of Customer Paradigm – Magento Support
Customer Paradigm Review Reviewed by Stephanie K. on Sep. 12, 2014. Summary: "Alisa and her team was very patient and persistent throughout the process. This project took a lot longer than expected and we truly appreciate her dedication. I can't thank her enough as...
Review of Customer Paradigm – Change to Data Feed
Customer Paradigm Review Reviewed by Kyle J. on Sep. 5, 2014. Summary: "Jeff, As I shared with Steve S. from SF Soup already, Customer Paradigm has been a pleasure to work with throughout this whole process. Very collaborative and very interested in finding solutions...
Internet Explorer Shutting Down Old Versions
Internet Explorer has supported many of the old versions of their browser for years on end with plenty of people unaware of how outdated their browsers are. The current version available is IE 11 but the one with the most market share is IE 8, which came out 5 years...
Half Moon Over Boulder, CO
Tech specs: Canon 5D Mark III, 1600 mm, f/22, ISO 100, 1/30 second w/ mirror lockup.
Godaddy Hosting Servers Appear to be DOWN
FYI, on August 27, 2014 - 12:00 noon - Godaddy's Hosting servers appear to be DOWN for FTP users. They are aware of the issue, if you call in. UPDATE: This appears to have been fixed...
Magento Cron – How to list all cron entries for all Linux users
Our Magento Programming team here at Customer Paradigm was trying to figure out why a cron was not firing for a Magento Enterprise site. Cron is a system that tells a Magento site to start specific events at specific times. For example, if you want to have a coupon...
Customer Paradigm's Magento Code Audit… now working on Nexcess Shared Servers
Magento Code Audit Tool Updated... We're now on our fifth release of our Magento Code Audit Tool. We re-built it to work specifically with shared hosting platforms, including the ever popular Nexcess shared hosting Magento product. We had to go back to the basics to...
Marketing Case Study: How to reach an elusive client at their time of greatest need?
One of our customers came into the office recently. He wanted some online marketing ideas to help him reach his potential clients. We used our Customer-Centric Decision Branching process to drill down, and get inside the head of the end customer: I listened...
Google Boosting SSL-Encrypted Sites in their search results
Last week, Google announced that sites that use the lock (SSL) for secure, encrypted content will start to outrank ones that don't. What does this mean for sites? And why is Google doing this? Read more below >> Why Does Google Want All Sites to Use SSL?...
Review of Customer Paradigm – Emergency Magento Fix
Customer Paradigm Review Reviewed by Gabiel on July 31, 2014. Summary: "I want to thank Jeff and David for your professionalism and prompt response, I was getting slammed with calls from customers in panic mode. You helped ease our worries and our customers worries. I...
Customer Paradigm Review – Magento
Customer Paradigm Review Reviewed by Tom B. on July 18, 2014. Summary: "This task was completed quickly and efficiently. We rest assured the team at Customer Paradigm knows what they are doing when we bring them a project." Type of Project: Magento Development...
Customer Paradigm Review: Website Navigation Changes
Customer Paradigm Review Reviewed by Daniel C. on July 9, 2014. Summary: "Thanks for your help!" Type of Project: Magento Development - Navigiational Bar Changes Budgeted Hours: 3.0 Site: Safe Trek Reviewed: Review of Customer Paradigm in Boulder, Colorado Rating: 5.0...
Magento No Longer Supporting Magento Go and ProStores
Companies using Magento Go and ProStores have less than a year to start transitioning over to another e-commerce platform because Magento is not going to support them starting February 1, 2015. Owned by eBay, they are shutting down these two products in favor of...
How Google Perceives Images for SEO
For everyone in the US, I hope you had a wonderful 4th of July. I was able to photograph the fireworks here in Boulder, Colorado... and of course that led me to think about how Google "perceives" images. Here's one of my favorite images from the...
Google My Business Features
Google has once again changed their Places/Local/Pages/Business/Maps/Plus features. This time, they are trying to make it easier for people to integrate their business across internet rather than harder. In the past, Google Local and Google Places were seemingly the...
Facebook Decreases Business Page Views to Followers
Many businesses are noticing that their Facebook pages are reaching less and less people compared to before. In fact, many businesses are protesting and even shutting down their Facebook pages. Eat24 wrote a breakup letter to Facebook on March 27th and shut down its...
Body Image & Photoshop: How to Turn Your Teacher into a Supermodel
Yesterday, I went into my older daughter's fourth grade class to teach how most images that kids see online and on the cover of magazines are not real - they're manipulated. The class was studying body image, and how comparing themselves to images of supermodels could...
Magento Enterprise: How to Use Customer Segmentation
One of the big themes from the Magento Imagine show was personalization. (And beyond just mail-merging in your name). The idea is to personalize a site, based on information you have from a user, so that their user experience is not like everyone else's. There...
Magento Imagine 2014 Conference – Recap in Photos
It was so wonderful to see so many people at Magento Imagine 2014 conference in Las Vegas last week. You might have seen me walking around with a camera during the conference; I've put together a summary of what I learned at the conference, using photos to help...
The Future of Content Marketing
As content marketing is quickly evolving and shaping due to Google standards and real people standards, the ability to churn out high-quality content that caters to the limited time and the desire for more in-depth information can be difficult. However, dedicating a...
The Future of the Internet
The internet is so interwoven with our daily lives that it’s hard to imagine life without it. It’s increased connectivity, there’s global access and education, and less ignorance about the world. However, the internet is just over 50 years old and it’s revolutionized...