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SEO for Ecommerce

Ecommerce websites require a lot of ongoing maintenance and SEO to function properly and keep customers interested. The biggest focus with ecommerce SEO is usability—everything revolves around it. If people can’t easily load your site and shop around, they’re going to...

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Amazon.com Logo

Why is Amazon.com so Successful?

Amazon.com is named after the River, one of the largest rivers in the world, possibly as a goal to be one of the largest ecommerce stores in the world. The website started out in 1994 by Jeff Bezos as an online bookstore and within 2 months, saw sales rocketing up to...

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How Pinterest Helps Businesses

If you have a business or a website that depends on customers stopping by to read a blog or buy something and you aren’t using Pinterest, it’s time to start taking advantage of what it has to offer. As of July 2013, Pinterest had a total of 70 million users. To...

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What is Great Content? Tips for Writers

With much of SEO shifting to higher quality content and a move away from guest blogging, there is a need for content writers, webmasters, and marketers to understand what constitutes as great content and how to come up with great ideas. If you find yourself just...

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What is Duplicate Content?

Duplicate content are blocks of text content that are the same, or extremely similar, whether it’s on the same site or on a different domain. Google is not a fan of duplicate content because it lowers the user experience since the content is not unique and...

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Customer Feedback from a Magento Customer

We build customer surveys and feedback into our entire process, because we want to know -- so we can do even better.  (Or, if we missed the mark, we want to know what we did, so we can change our processes to be better.) Here's a customer review that just came in for...

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What Social Media & SEO Looks Like in 2014

This year in social media, there is an even greater emphasis on mobile and tablet. If your website does not have responsive design implemented, you better add it to the top of your list of things to do. More people are looking up things on the go and, yes, many are...

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Google’s Recent Changes to Search

Over the past year, Google made many small changes to the search algorithm and search engine results page as well as one big change to the algorithm itself. All of the changes were to improve upon the search experience for users and cut out low-quality material. For...

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How to Diagnose a Bounce Rate

A bounce rate indicates the percentage of visitors that look at one page of a website and then leaves. The higher the bounce rate, the lower the value of your website. Search engines view sites that people enter and leave quickly as being irrelevant and unhelpful so...

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Mugshot Algorithm Google

Google Algorithm to Halt Mugshot Websites

Last month, Google launched an algorithm that specifically extracts mugshot websites from showing up at the top of search engine results. Sites that feature mugshots pull the images from government sites and then develop well-ranking landing pages so that if you...

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Social Media Holiday SEO

Social Media Strategies for the Holidays

The winter holidays are already underway and it may or may not be kicked off with the re-launch of Starbucks’ Peppermint Mocha. For businesses looking to tap into the holiday sales, it is crucial to follow suit and rev up your holiday social media promotions before...

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Customer Paradigm: Site Performance Updates

Customer Paradigm Review Reviewed by Michael R. on Nov 14, 2014. Summary: "The project went well and was completed in a timely fashion." Type of Project: eCommerce Site Performance Updates Budgeted Hours: 15 Site: Stay Safe Reviewed: Review of Customer Paradigm in...

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Google's Hummingbird Update

Google's Hummingbird Update 888.772.0777 303.473.4400    Customer Paradigm Now a Google Partner: We've taken our search marketing to a whole new level: Customer Paradigm is now an official Google Partner for search marketing. This means that we've passed...

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Customer Paradigm Now A Google Partner

Customer Paradigm Now a Google Partner: We've taken our search marketing to a whole new level: Customer Paradigm is now an official Google Partner for search marketing. This means that we've passed advanced tests and have been certified directly by Google as both...

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Google+ Page Owners and Managers Update

  On November 11, 2013, Google is making some changes specifically for Google+ Page Owners and Managers. There are three main points that they highlight: How your Google+ Profile name and photo may appear in Google products Reminding users to use their mobile...

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Why 404 & 500 Errors Occur on Your Website

It can be frustrating when you’re trying to browse a website and get a message like, “404 Error: Page Not Found,” or “Oops, looks like something went wrong. 500 Error.” Once people come across a message like this, they usually give up and leave the site. What’s more...

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Magento Catalog Page Load Optimization

Magento Catalog Page Load Optimization

Magento Site Issue: Our client had complained of slow site speed for a few months. The long load times were significant enough to warrant concern that valuable sales were being lost. It was clear the issue lie in lengthy queries to the database, specifically when...

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How Website Diagnostics Can Help Your Website

SEO goes beyond increasing your website’s rankings in search engines; it looks to improve the overall health of your site through website diagnostics. Website diagnostics looks at the technical side of your site and how it affects user experience, which is how helpful...

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Say Goodbye to Google+ Local for iOS

Google is shutting down the Google+ Local app for iPhones on August 7th, 2013. Despite being a popular product, Google is already redirecting people trying to download Google+ Local app to the Google Maps app instead. The Google Maps mobile app has the same features...

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How Facebook Graph Search Helps Businesses

Facebook rolled out a new layout again, this time with a significant change to the top of the page with a large white search bar and a boxy Facebook logo. Like many of Facebook’s updates, people wonder, “Why did they change it?” At first click, the search function...

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Teleprompter Shot: Video Intern Caleb

Here's a quick photo (taken with the iPhone 4S) of our video intern Caleb, as he prepares to shoot a video of me for the Customer Paradigm website. He's using his DSLR, mounted on my teleprompter. It has a 45 degree special glass split screen, so the words show up to...

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The New Google Maps

Google’s new Google Maps interface launched to the public on Tuesday, July 16, 2013. It is beautifully laid out and most certainly appeals to the visual senses with very clean photography. This new version is an integrated combination of Google Maps, Google Earth,...

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Top 10 E-commerce Design Mistakes

At Customer Paradigm, we know what it takes to properly develop and aesthetically pleasing and functional E-commerce website. We have some of the absolute best Magento Programmers and Magento Developers in Colorado, so if you are in need of Magento Programming...

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Apple iTunes – HTML Email Error. Oops!!

Oops! Even the best sometimes fail. Talk about HTML email errors... I received this email from Apple, and they messed up the image source reference links: <img src="https://itc.mzstatic.comhttps://itc.mzstatic.com/itc/images/email/itc-header.png" border="0"...

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The Web Turned 20 Years Old Last Week

  Last week, the Word Wide Web officially turned 20 years old. Back on April 30, 1993, CERN issued a statement saying that the World Wide Web was now officially in the public domain. (It wasn't Al Gore.) The World Wide Web (that's why you type in "www"...

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Magento Imagine 2013 – Recap in Photos

888.772.0777 303.473.4400 It was so wonderful to see so many people at the Magento Imagine conference last week. You might have seen me walking around with a camera during the conference; I've put together a summary of what I learned at the conference, using photos to...

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Major Google Update to Search Rankings

  This Friday or Monday, Google will be significantly updating their search algorithm to decrease web spam and increase the quality of search results for end users. Will you be affected? Read More Below >> Major Google Update to Search Rankings According to...

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SEO Guide: 301 Redirects Explained

What Are 301 Redirects and Why Do They Matter 301 Redirects are the most important action that can be taken when moving content from one URL to another while maintaining PageRank as well as search rankings. If done properly, the value will be transferred over slowly,...

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Emergency Magento Fix: Customer Feedback

Last week, we had someone call in for an emergency fix to their Magento Commerce website.Here's a quick note a couple of days later: Hi Allison, I just wanted to let you know that everything is still working fine. My bosses are extremely happy with how promptly and...

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Cupcake Sponsorship of Women Who Code

Customer Paradigm was thrilled to sponsor the Boulder-based Meetup, Women Who Code in Denver / Boulder. We're doing what we can to help bring support to all women in their coding aspirations... and this time with tasty cupcakes. Here are a few images from the event,...

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January 2012-January 2013 SEO Review

It's nice to look back twelve months and take a look at the numbers. For one of our SEO clients, here's a quick snapshot of the increase in traffic: Here is an overview of the increase in traffic year over year, for January 2012 - January 2013: 72.05% increase in...

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