CASE STUDIES 
15th Street Studio
15th Street Studio is a contemporary art gallery located in Boulder, CO. They also offer full services such as custom framing or picture preservation. 15th Street Studio prides themselves on choosing talented artists with an exceptional vision for their work....
Yahoo Axis: Search Browser
From the left corner, Yahoo has joined the fight with Axis Search Browser. One more player joins the existing battle between the big three: Google, Yahoo and Bing. How will this iOS browser compete? Positioning: Where is Axis going to fit in? Yahoo Axis is positioned...
Customer Paradigm's Energy Usage for last month… we're in the top 5% of the country
Welcome to your Nest Energy Report. This is a summary of how much energy you've used heating or cooling your home in April, plus some tips to help you save more. We think what we've sent today is a pretty good start, but it's your energy and your home, so we...
FedEx Shipping Fix for Magento Versions 1.5 and lower
888.772.0777 303.499.9318 If you`re running the Magento eCommerce system (version 1.5 and lower) and rely on FedEx for shipping quotes, you may need to update your system so that it works after May 31, 2012. FedEx Shipping Fix for Magento Versions 1.5 and lower What`s...
StaySafeMedia's Migration to Magento
StaySafeMedia.com is an eCommerce site that sells personal defense courses in a variety of formats such as videos and books. The original eCommerce site had been run by a custom PHP platform which had become outdated. The client needed a secure platform for their...
Chrome Overtakes Internet Explorer (article)
Over the weekend, Google Chrome routed more Internet traffic than Microsoft's Internet Explorer, which long has held its spot as the most-used Web browser in the world, according to data from StatCounter, an Internet monitor. Read more here >>
Photos from the Solar Eclipse – May 2012
Although it was cloudy, I managed to capture this shot of the solar eclipse yesterday. I used the eclipse sunglasses, but they didn't quite cover the entire 50 mm f/1.4 lens. In order to not blind myself and/or to not burn the sensor, I stopped the aperture...
My favorite photo from last week…
This is a fun image from last week. I love the glasses, the brown shirt with the brown rock behind him. I shot this with a Canon 5D Mark III with a 50 mm f/1.4 lens. I set the aperture to 1.6, and shot handheld at ISO 50. Fun stuff...
Hummingbird Moth Image – stopping the action
This is a fun photo I captured on the trail in Boulder, Colorado. This is a moth that looks like a hummingbird. I stopped the action with a 1/2,500 second exposure at f/4, and increased the ISO to 4,000. Taken with the Canon 5D Mark III with a 70-200 mm lens....
New FedEx Shopping Extension for Magento
On May 31st, 2012 FedEx will be switching to a Web Service to supply shipping rates in Magento. This means users of Magento CE1.5x or less or EE1.10.x or less will no longer be able to retrieve FedEx shipping rates in Magento. Fortunately, users can install the...
Google bots learning to read webpages like humans
Google bots learning to read webpages like humans, one step closer to knowing everything
Google's Knowledge Graph: Search Engine Channel Surfing
By Scott Belford, Internet Marketing Director Today (Wednesday, May 16th, Google has rolled out the first version it's Knowledge Graph. The Knowledge Graph enables Google users to search for things, people or places that Google "knows" about and instantly get relevant...
Shafner Law: New WordPress Site
Customer Paradigm had an amazing opportunity to work with Denver Attorney Alan Shafner on his new WordPress site. Alan Shafner has been raised in Denver, Colorado and has been practicing law for over 28 years. In 2011 he opened his own firm, The Law offices of Alan C....
Categorize this Magento!
What do we do when a search is made? Why can’t I display custom text for that search? Can I modify the pages that show up when a search is made? These are all questions on our minds, especially if you are working on the SEO of your site. If you aren’t questioning...
Nothing says Gluten Free Lipstick like some quality A/B Split Testing
What is A/B Split Testing? A/B testing is a scientific experience of web users behaviors based on changes of independent variables. These tests are performed to verify what may seem meaningless independent variables such as color, size, layout, location or even down...
Website Design to sell Baby Designer Clothes
At green-daisies.com they understand what caution parents take when selecting the finest clothes for their babies. Their website features natural and organic clothing to help prevent any sensitivity to clothing fibers, or harsh processing. Out of their many name...
Website Design and Thornton Design, now all we need is a bottle of wine.
When an interior designer collaborates with a website designer, the experience can be nothing less than thrilling. Julie Thornton owner of Thornton Design has been creating homes and business locations with the clients’ insights and aesthetics in mind. She has been...
Rel="Canonical" vs. Pagination : Weeding Through Duplicate Content with a Paginated Sequence Tank
If you are working on any Magento E-commerce site, your website most likely falls under the umbrella of multiple products that can be categorized by more than one attribute. This makes it very likely that you will have many pages displaying the same products. So what...
Favorite photo of the day from a photoshoot
Customer Paradigm University – Web Marketing Fundamentals
I did a training for the Customer Paradigm team here at the office yesterday, and wanted to post the videos: Web Marketing Fundamentals: Part I Web Marketing Fundamentals: Part II Web Marketing Fundamentals: Part III Web Marketing Fundamentals: Part IV Web Marketing...
Running Varnish Caching on Magento – but pages not updating
If you care about optimizing an eCommerce site, you know that page load times are critical. For every second you shave off the time of a page load, conversions increase dramatically. For every 1 second delay your page takes to load, you'll see approximately 7% less...
A/B Split Testing Done Well – Great article
FYI, this is a really amazing article about A/B split testing. Magento has built-in functionality for using Google's Website Optimizer to do A/B split tests automatically (it uses javascript to show a different category header for one person vs. the next, and then...
Great new product. But a big fail in the landing page.
I saw this really amazing new stylus posted that looks incredible. My wife is learning to illustrate, and I think this would be perfect for her: http://www.sensubrush.com/ So... I went to the site, and it looks great! Unfortunately, it's now up to me to think about...
Firefox's 3D Developer Tool
If you have updated Firefox recently you might notice that there are some great new features for developers in version 10. The first thing you'll notice is the new design and layout of the Inspect Element feature. The Inspect bar at the bottom makes it easy for...
SF Soup Co
San Fransisco Soup Co. came to Customer Paradigm for help designing and developing a new mobile website for their customers. They needed a site that would be easy to use and would allow people on the go to see Soups of the Day at their local stores, pull up...
Magento Site Loading Speed-up
The Goal: BackCountry Gear came to us with a site load time of over 18 seconds. They were frustrated with their site's sluggish speed and were worried that they were loosing customers before their site even loaded. The Solution:In efforts to assist BackCountry Gear...
Citrix Mobile Site
Citrix came to Customer Paradigm wanting a mobile site that could be used during their many tradeshows. The result was a easy to use site which allowed tradeshow guests to use QR codes to access the site, sign up for prize drawings, and access important Citrix...
DBSI – Business Phone System Provider
DBSI is a business phone system provider for the New Jersey and surrounding areas. DBSI came to Customer Paradigm looking for a cleaner look and an easier content management system. Using designs that DBSI had created, Customer Paradigm set up a WordPress site that...
John's Dry Cleaners
John's Dry Cleaners is a family owned and operated green dry cleaning business. Customer Paradigm helped John's Dry Cleaners to move from a flash-based website to a mobile friendly and SEO infused site. Customer Paradigm also did a brand overhaul for John's Dry...
Becoming Mothers
Becoming Mothers: Boulder 's "go-to place for new and expecting families," blends the elements of an inviting, upscale maternity boutique with the practical resources of a lactation, birth, and parenting center. http://www.becomingmothers.com
Sorin Group
Sorin Group: A company that manufactures heart-lung bypass equipment. http://www.sorin-usa.com Sorin needed a professional website design to help grow interest in their medical equipment. Customer Paradigm has helped Sorin with more than design, we also handle all of...
Bad Soil
Bad Soil: Informational website about the lawsuit against Lennar Homes for home owners of Hutto Parke. http://www.badsoil.com
Adventure Rabbi
Adventure Rabbi: Synagogue w/o Walls. Social Networking System that allows people to join or add interest groups, post or attend events, classified ads, view member profiles, use email and text messaging interactive discussion lists, and more. Site also features...
Stardust TV
Stardust TV's website in an afternoon is how owner Dave Walsh gets his company's name out there. Dave came in, and in just a few hours, we had a clean, professional looking website set up. Dave had some specific requests that an average WordPress user might not be...
Tom Avery
Tom Avery came to Customer Paradigm interested in a small website for his Psychoanalyst & Family Therapist practice. In just four hours we set up his website, added content, found him a beautiful image for his website's background and taught him how to use...
Greener Thoughts
When Catherine and Debbie came in to set up their site, we knew we would have fun with their site. They were excited about setting up a blog for their company and with such basic needs for their site, we were able to give it extra attention and make it look...
Liquor Mart Infographic
We have been working with our friends at Liquor Mart for quite awhile now. One of our employees, Pete, suggested that they allow our designer to create an infographic about wine. Some research, and a few design drafts later, our infographic made it to the front page...
REMA – Renewable Energy Marketing Associates
REMA: Renewable Energy Marketing Associates represents the collective interests of both for-profit and nonprofit organizations that sell, market, or promote renewable energy products.http://www.renewablemarketers.org
Four Seasons
Four Season's Private Residences: Permission-based email marketing for Four Seasons.
BP Solar
BP Solar: Website marketing and lead generation for solar power systems. Customer Paradigm provided digital marketing services to BP Solar to help with improving their overall marketing goals and lead generation costs. With our thorough analysis and implementation of...
3M Revisited
3M Sustainability: The 3M Sustainability subset of 3M.com was revised to comply with 3M's new corporate web standards. www.3M.com/sustainability
Cara Mia
Cara Mia Medical Day Spa: Medical Day Spa & Dermatology Associate of Colorado. www.caramiadayspa.com
God in the Wilderness
God in the Wilderness: Rediscovering the Spirituality of the Great Outdoors with the Adventure Rabbi. Website for book by Rabbi Jamie Korngold, published April 2008 (Random House's Doubleday Religion) http://www.GodintheWilderness.org At Customer Paradigm we do more...
Head Shots
Head shots for your company reports, websites, bios and even social networking, the right professional photograph can make the difference. We've taken head shots for authors for book covers, photographs of CEOs for annual reports, as well as staff photos for brochures...
Custom Software
We're the experts at creating web based applications and custom software for businesses large and small. From international shipping companies to small salons we've helped our clients provide their customer's with the information they need. With our customer centric...
Internet Marketing
Need help growing your online business? Customer Paradigm is here to help with our expert team of Internet Marketers! We can help you increase the page rank of your website in Search Engines, set up Pay Per Click (PPC) advertisements, develop and run your Email...
2012 Internet Marketing Trends: Google's 12,000 Evaluators
eLearning Series by Jeff Finkelstein Friends, 2011 marked a year of drastic change for Internet Marketing, and 2012 promises to be no different. From Google's Panda update last year that changed the rules on Search Engine Optimization, to increased competition for CPC...
2012 Internet Marketing Trend: Google+ 90 million users
Latest 2012 Internet Marketing Trend Article: Google Plus has 90 million users My latest 2012 Internet Marketing Trend Article: Google+ Has 90 Million Users >>
Infographic: Internet Marketing at Customer Paradigm
eLearning Series by Jeff Finkelstein Infographic: Internet Marketing at Customer Paradigm Check out this great new infographic from Customer Paradigm designer Christine Betz, which illustrates our integrated approach to SEO, Search Advertising, Social Media, and Email...
Hamster Dance!
eLearning Series by Jeff Finkelstein The original Hamster Dance from 1997, courtesy of the Customer Paradigm Magento development team. We’re also integrating hamsters into our Magento back-end development, as seen in the screenshot below: Coming soon! Hamster Dance...
Discount Decorating
Discount Decorating is an online wallpaper retailer with an enormous inventory and a high volume of customers. Customer Paradigm worked with Discount Decorating to move all of their custom functionality built in old custom php website to a cleaner looking, smoother...
Quick Magento MySQL Query for Tax Forms
Quick Magento MySQL Query for Tax Forms Recently one of our clients tried running the Tax Report in Magento under Reports -> Sales -> Tax for the last year. Unfortunately the company that had originally set up her site did not have her tax setting configured...
Up With People
Up with People is a global education organization which aims to bring the world together through service and music. They first came to Customer Paradigm 5 years ago wanting a new design for their website. This is the second site designed for them utilizing WordPress....
Custo Barcelona
Custo-Barcelona is an online retailer for children's clothing. They run two stores online, one from the US and one from Spain. They contacted Customer Paradigm to customize their inventory control for multiple storefronts as well as help implement some new design...
Backcountry Gear
Backcountry Gear purchased an Aheadworks extension for a mobile app but came to Customer Paradigm unhappy with its basic features. Customer Paradigm worked with BackCountryGear to modify the extension to meet their design and functionality needs. Customer Paradigm...
Moose Mountain
Moose Mountain Trading Co. is a high end men's and women's clothing store located in Steamboat Springs, CO. Customer Paradigm worked with Moose Mountain to establish a brand new online store while also assisting with the integration of their onsite point of sale...
RuReppin
RuReppin came to Customer Paradigm for a variety of solutions including moving their blog from Hubspot to WordPress and developing a custom module in Magento for their Street Team Program. We also created advertisement graphics for the site and moved them from using...
Mainfreight
Service Rendered - Migration of Business Logic from Legacy software to Customized Zend setup - API Integration with UPS and FedEx Carrier Tracking - API Integration with Third Party Remedy Software - Complete Redesign of Web-GUI Interface - Host Environment Migration...
Teach Me Today
Teach Me Today is an online education provider. Using a monthly membership program, Teach Me Today provides its users with a multitude of online courses in everything from Microsoft Word to C++ Programming. Customer Paradigm worked with Teach Me Today to build their...
New Article: 2012 Internet Marketing Trends: Google's 12,000 Human Website Evaluators
We've just posted our latest article, "2012 Internet Marketing Trends: Google's 12,000 Human Website Evaluators" to our site - visit here to read.
PHP Programmer Position
Customer Paradigm, a Boulder-based Website Development and Interactive Marketing Company, is looking for a solid PHP programmer to work at our Boulder-based office. You should have: * PHP / mySQL programming skills (write code that works) * Enjoy working with other...
Building SEO-optimized E-Commerce Websites
In 2012, search engine optimization for ecommerce websites should start before the websites are even built. Updates to the search rankings algorithm associated with Google Panda and the rise of the social graph have made landing page hierarchy, usability, conversion...
K9 Power
K9Power came to Customer Paradigm for a couple of various simple fixes to the site including image tweaks and shipping functionality. Soon we realized that the site needed to be upgraded from Magento 1.4 to Magento 1.6 so that they could take advantage of Paypal's new...
15th Street Studio
If you're looking for a Boulder art gallery with a great selection of original contemporary artwork, check out 15th Street Studio, located on 15th and Arapahoe Streets in Boulder. They also do museum-quality custom framing, including preservation framing and...
Magento Case Study: Integrating a 3rd Party API, Adding Affiliate Tracking, and Importing Products
By Senior Magento Developer Alan Barber This week my team celebrated the completion of our most recent project: TeachMeToday.com. This is a heavily customized version of Magento which allows users the opportunity to pay for a membership which gives them access to over...
Great post about why NOT to use overseas / cheap Indian Programmers
The dad of one of our lead Magento Developers here at Customer Paradigm found this article about why he doesn't fear losing his job to overseas talent, and it's a great article:...
What Photography Gear Did I Bring on a 2.5 Week Trip to Israel?
A lot of people have asked me what I brought on a 2.5 week trip, for successful photography -- while not going crazy. Here's the list: Canon 50D. I normally shoot with the vertical grip attached, but I left it at home due to space. Seven batteries for the camera. I...
Magento Wishlist Module . . . Stop Playing Around With Me
by Customer Paradigm Magento programmer Brandon Lemire Magento Wishlist Module, why are you only showing your name? Don't you realize that you are not of use if you don't let us in, give use some information about yourself? When My Wishlist is clicked, the expectation...
Tips for Safe Holiday Shopping on the Web
Cyber Monday marked the beginning of an annual online shopping spree, where online shoppers hurry from site to site, looking for great deals and exclusive offers from online stores. While it’s a great way to skip the long lines, it can also be a time where credit card...
Adapting Google Content to Magento 1.5.0.1
by James Slahor, Customer Paradigm Magento Programmer Configuring Magento to incorporate Google Content post-Magento Base Hi everybody. Today I want to talk about a process that I used to adapt Magento to incorporate Google Content for a site called Love 'n Lace...
When Should I Upgrade Magento?
By Customer Paradigm's Magento Consultant Gillian Owen . That's a question we hear from a lot of our Magento eCommerce clients. The fact is that upgrading Magento can be costly, time consuming and often results in downtime of the store. So, do you really need to...
When Should I Upgrade Magento?
eLearning Series by Jeff Finkelstein When Should I Upgrade Magento? That’s a question we hear from a lot of our Magento eCommerce clients. The fact is that updating Magento can be costly, time consuming and often results in downtime of the store. So, do you really...
iPhone's Camera Has a Secret
Today we discovered that the iPhone camera that has secretly hidden a Panorama Mode which allows you to capture a big panoramic scene using multiple photos.
A Magento Upgrade for K9 Power
by Customer Paradigm Magento Programmers Alan Barber and Gillian Owen While eCommerce stores running Magento's Professional or Enterprise editions are PCI compliant, having PCI compliance on the Community edition of Magento is a little more complicated. The easiest...
Lion photo from the weekend
Here's a quick shot from an urban safari (i.e. trip to the zoo) this past weekend: We like to dabble in more than just web development, design, and marketing. Many of our employees and our founder are skilled photographers who love going out on a beautifully sunny...
Blackberry is down today – November 7, 2011
It seems that Blackberry is down again today, Monday, November 7, 2011. I was wondering why I didn't receive any emails this morning from 7:00 am on through the Blackberry Internet service... 🙁 Update: 9:29 am, November 7, 2011: I just received a test email I sent to...
Customer Paradigm How-to Guide: Upgrading Magento
Customer Paradigm Senior Magento programmer Alan Barber has just published a comprehensive guide to upgrading your Magento installation. Basically, there are three steps to any Magento Upgrade: 1. Install a fresh version the Magento file tree (the version you are...
New eBook Available from Marc Sotkin
My friend, Marc Sotkin, has another book available... and you can preview it before you buy it: More information - Get the book - click here.
Affordable Magento Hosting Provider – $6 per month
If you're looking for an affordable Magento hosting provider, and don't need a fully-dedicated server, you might want to check out Host Knox Magento Hosting. Their shared hosting plans start at $8 per month ($6.00) per month for their annual plan, and they will throw...
Magento Ecommerce Solutions for the Holidays!
With the holiday season rapidly approaching it’s time to focus on your online marketing strategy! Starting well in advance of the holiday season with "Early Bird Discounts" and "Sneak Peeks" is a great way to ensure that you have a successful and profitable final...
Why does Facebook show HTML code when I share or like a product in my Magento Store?
This morning one of our Magento customers pointed out that when you go to share or like a product from their site you end up with HTML code showing in the description. See the bellow example: Obviously most people who are interested in sharing or liking your products...
Installing Magento Go Custom Theme
After banging our heads against the wall for a bit about trying to install a third-party Magento Go Theme, I think we figured out a way to make it work. Go into the Design --> Themes Editor --> Select a standard design, and them duplicate a template. Then, you can...
Black Bear at Chautauqua on the trail
I was helping lead Adventure Rabbi's Yom Kippurclosing service, and we saw this rather large black bear just off the trail:
So You’ve Installed Magento… Now what?
So you’ve installed Magento on your server and your ready to start developing your new store, but your not quite sure where to start. You know you don’t want Google to index your site until it’s ready to go live and you know you will need to configure some initial...
Rosh Hashanah Reflections (Literally)
I helped guide the Rosh Hashanah Retreat in the Rockies with Adventure Rabbi, and took lots and lots of photos. The holiday is a time to reflect back on the year that has passed, and think about what you want to do this next year. These photos of a participant looking...
New Homepage Design for Discount Decorating
Yesterday, Discount Decorating went live with a new home page layout design that is intended to increase usability of the site and increase shopping. The new look was designed by Gillian to simplify the page, and direct users to the parts of the site that will be...
SEO Guest Blogging Contest Sponsor
Customer Paradigm is a proud sponsor of the 2nd Annual The Bad Ass SEO Guest Blogging Contest hosted by The Search Engine Marketing Group. Started by Gerald Weber, the blog has become one of the premier sources of SEM content online. The contest brings together the...
Magento Extension Fixed for A Happy Client
We recently did a Magento extension fix for Work Place Safety Manuals, and the client had great things to say about us: "The service I requested much completed much faster than expected. Additionally, the representative was flexible and offered to look into my Magento...
Research shows Americans Spent 53.5 billion Minutes on Facebook in May, 2011
Think about how much time you spend on Facebook. New research from a Nielsen study released today concluded that Americans spent a total of 53.5 billion minutes on Facebook in May 2011 - more than any other website - as part of the firm's "State of the Media"...
Best, Affordable Plumber in Boulder, Colorado
When I had a sewer line issue at our home in Boulder, Colorado, I called Shannon from Aspen Creek HVAC (we built a website in an afternoon for them). She referred me to McAdams Plumbing. A really nice company, very affordable plumber serving Boulder, Colorado. I...
More Boulder, Colorado Professional Headshots: Stacey S.
Here are a few more professional headshots from Tuesday's photoshoot:
Internet Marketing & Content Marketing: What is Good SEO?
It's crucial to content marketing and internet marketing, but ever wonder: Just what is SEO, anyway? Our very own Pete can tell ya: “Many people seem to think that SEO is some sort of trick to snag traffic from Google and competitors. I see SEO as a good flyer posted...
Professional Headshot in Boulder, Colorado
FYI, yesterday was a cloudy, misty day, and I helped create a couple of great headshots for Stacey, who works here at our office: Photo details: 50 mm 1.4, 1/60 second, three flash set up.
Upgrade Magento 1.5 to Community 1.6
Magento eCommerce takes your online store to the next level with Magento 1.6 Community Editon Upgrading Magento is a great way to increase Magento conversions, and some Magento extensions are now noting compatibility with Community 1.6. The new update has so many...
Seven Essential Extensions for Magento Community 1.6 to Increase Sales
Try these Magento Plugins and Extensions for Magento Community, make shopping easy and increase sales The default install of Magento 1.6 Community Edition can be morphed into a different interactive animal with extensions and plugins that provide additional...
Magento 1.6 Community and the Magento MailChimp Extension
Sync Magento Contacts with the MailChimp Magento Extension EBizMarts now has MailChimp Sync - the official, full MailChimp integration for Magento Community 1.6, 1.5 and 1.4. This plug merges your MailChimp and your Magento eCommerce contacts seamlessly - making email...
Try On A New Font And Look Like A New Website
Seth Godin wrote just last week how important fonts are to the process web design and user experience. Ever wondered if all that san serif simplicity was really what would make your site stand out? Now, you can test out serifs - and other fun fonts - and see how they...
eCommerce Analytics for Magento 1.5 Community Edition
New Extension Provides eCommerce Analytics for Magento Community Store Owners Love Magento but feel like you need more details on all your order info? The Jirafe Analytics extension might be the answer, and it's compatible with Magento Community 1.5, no news on...
Need A Magento Developer Who Cares?
Need to find a Magento Developer to help out on your Magento Commerce Website? Customer Paradigm's team of talented Magento Developers can help! From 1 hour to 1,000+ we can help take your site to the next level. Call us at 303.473.4400.
John's Cleaners – Vehicle Wrap Design Project in Boulder, Colorado
For part of a rebranding campaign for John's Cleaners in Boulder, Colorado, Jesse on our team designed a vehicle wrap that was applied to their delivery van. We love the results! Need help designing a vehicle wrap for your business? We can help. Call Customer Paradigm...