New client for Google Cost Per Click Advertising: Ceramic Discount Warehouse
Website for Ceramic Discount Warehouse – ship for Glazes, Bisque tiles, Wood Tile produces, ceramic supplies and accessories
Photo stopping the propellers of a plane
I took this photo yesterday, on the way to a photoshoot... using 1/8000 of a second / f10 to stop the propellers of the plane:
Amazing Way to See the Scale of the Universe and Everything
Rodney in our office found this great flash animation that allows you to zoom out to the observable universe / galaxy / solar system, and down to the micro / nano level, too: http://htwins.net/scale/
Bing will display data from Facebook, such as user profiles and pages your friends have "Liked," to complement Web searches.
In a new article, Microsoft deepened its corporate friendship with Facebook Wednesday, announcing tighter integration with the social network into Bing's search results. Bing will display data from Facebook, such as user profiles and pages your friends have "Liked,"...
Happy Testimonial from Client about Quality Customer Service
We just completed a 1 hour project to update basic content on a website, www.FirstCabinClub.com, and here's what they had to say about the experience: "Working with Customer Paradigm is a good experience. You have not forgotten the importance of customer service....
Top 10 Tips for Preparing for a TV Interview: Helpful Info
My wife was on MSNBC last Friday, and Thursday night I was looking for the top tips for preparing for a TV Interview. This article was very helpful: http://www.dpkpr.com/en/art/182/ I've posted a clip of the video segment she was on here:...
Short Attention Spans for Web Videos: 19.4% leave after 10 seconds
A great article in the NY Times about the Short Attention Spans for Web Videos: 19.4% leave after 10 seconds of watching a web video. 44.1% abandon a web video by 60 seconds.
Rabbi Korngold’s interview on MSNBC
Interview with our client, Rabbi Jamie Korngold on MSNBC Watch the segment here: Video of Rabbi Jamie Korngold on MSNBC. Customer Paradigm provides enterprise level Magento solutions, website design, and digital marketing services that focus on YOUR business...
Macro Photography Tips & Tutorial
Macro Photography tips and techniques
Adventure Rabbi is quoted in USA Today: Americans' views of God shape attitudes on key issues
Rabbi Jamie Korngold, the Adventure Rabbi, is quoted in USA Today: Americans’ views of God shape attitudes on key issues
Great phone call from a client after an email campaign… phones are ringing!
One of our clients has had a couple of slower days. Today, we sent out an email campaign to their past customers, and here's what Janet said, "We're Busy!! We went from having the phones silent to having eight phone lines ringing (and there's only 4 of us...
Internet Explorer usage falls below 50%
Internet Explorer usage falls below 50%
5 Essential WordPress Plugins for Small Businesses
Great posting on the 5 Essential WordPress Plugins for Small Businesses: http://www.readwriteweb.com/biz/2010/10/5-essential-wordpress-plugins-for-small-businesses.php -- Jeff
Macro Photos in the backyard…
Enjoy a couple of macro photos from the backyard... I found a bee that was happy to model for me 🙂
A quick follow up to the Google Instant Search case study from earlier this week… this is certainly a topic that has generated a significant amount of attention.
The jury is still out as to whether or not Google Instant search will decrease long-tail keyword searches, because Google Instant displays results as you type in the first part of a phrase.
Latest Case Study Published: Google Instant Search: How Does it Affect SEO & CPC?
FYI, I've posted a new case study about Google's Instant search system, and how it may affect company's search engine optimization and cost per click advertising campaigns: http://www.customerparadigm.com/index/600/google-instant-CPC-SEO-case-study.php
Customer Paradigm is proud to announce 2 new sites launched
This week, Customer Paradigm launched two new sites. www.foodfriends.org This client came to CP needing a system that could use their existing site and integrate a shopping cart system. We used our PageDirector content management system to help FoodFriends exceed...
My latest case study: Video Email Campaign for Religious / Non-Profit Organization
FYI, I've posted a link to my latest case study: Video Email Campaign for Non-Profit Organization: http://www.customerparadigm.com/index/599/video-email-campaign-case-study.php
Twitter – Updating Login Authorization + Links
Twitter this morning announced a few updates to two key areas of functionality for their service: the logging in process from third-party apps, and the URL shortening system. I'm happy that the login process will be more seamless and secure; the URL shortening also...
One of the biggest wastes of time in Web Development? When people overwrite html or other web files
One of the biggest wastes of time in Web Development? When people overwrite html or other web files.
My latest case study on Facebook Places: The Next New Thing, or Come Rob Me?
Social media case study: Facebook Places
Reporting Gmail Spammers
Finally! A way to report someone using gmail.com who is spamming you: http://mail.google.com/support/bin/request.py?contact_type=abuse FYI, I have received this email 4-5 times for different domains I own... and in the past it's been very difficult to report someone...
Quick Headshot Image for Web Page
Quick photo headshot taken in Boulder, Colorado.
Blackberry app vs. iPad / iTunes App Store
My wife needed a tuner for her guitar, and while I have a great tuner as an app for the iPad, she has a blackberry. So I did a search, and found an app. $9.95 was the price. More than the $1.99 I spent for a great app on the iPad, but not too bad. Unlike the iPad, I...
Email Marketing Campaign – Advanced Techniques
Yesterday I created an email campaign to help promote the Adventure Rabbi's upcoming Rosh Hashanah Retreat in Winter Park, Colorado. (Details here) But I didn't want to bug the people who had already signed up, so I updated one of the fields in the database with...
Photos from last week's trip in Aspen, Colorado posted:
FYI, if you wanted to see where I was last week, I was helping Rabbi Jamie Korngold, the Adventure Rabbi, guide hiking and biking in Aspen, Colorado for a Jewish Foundation. Here's some of the 2,800 images from last week:...
Customer Paradigm featured on WordPress TV
FYI, Jeff Finkelstein, founder of Customer Paradigm, was featured on WordPress TV for an SEO workshop presentation. Here's the link to more: http://wordpress.tv/2010/07/10/jeff-finklestein-seo-boulder10/
Saul Schottenstein Foundation B Contributes $25,000 to Adventure Rabbi: Synagogue Without Walls
Great news: Saul Schottenstein Foundation B Contributes $25,000 to Adventure Rabbi: Synagogue Without Walls:http://www.adventurerabbi.org/press/saul-schottenstein-foundation-b-contributes-25000-to-Adventure-Rabbi.htm
SEO Case Study: Publish Your Content as an eBook
eLearning Series by Jeff Finkelstein Thanks to everyone who came to see me speak at last weekend's WordCamp Boulder 2010 event. They packed the room (standing room only out in the halls) for my Search Engine Optimization talk about Word Press sites. The session was...
Google Updates Its Image Search
Google Updates Its Image Search - a great story about an important way to drive SEO results: http://bits.blogs.nytimes.com/2010/07/20/google-updates-its-image-search/
Metaweb (inc Freebase) has joined Google:
Metaweb (inc Freebase) has joined google:http://googleblog.blogspot.com/2010/07/deeper-understanding-with-metaweb.htmlHere's the summary: Deeper understanding with Metaweb 7/16/2010 10:38:00 AM Over time we’ve improved search by deepening our understanding of queries...
Image Gallery for Finished Basements
FYI, we've helped add a new image gallery for Finished Basements to help people find more images of Basement Remodeling projects for The Finished Basement Company:http://www.finishedbasement.com/gallery.phpWe also created an XML-based image sitemap,...
My latest SEO case study: Publish your content with an eBook:
My latest SEO case study: Publish your content with an eBook:http://www.customerparadigm.com/index/533/SEO-eBook-case-study.phpFree eBooks to reach new customers.I wanted a new, novel way to reach out to new customers. Every week I write an eLearning column like this...
Customer Paradigm Introduces the Website In An Afternoon Service
We're thrilled to announce our new service, Website Designed In An Afternoon Service. How It Works: You schedule a four-hour block of time (for example, 12 noon - 4:00 pm). By 4:00 pm, you leave with a functioning 4-6 page website, guaranteed. Website Designed In An...
SEO + WordPress steps and processes for on-site optimization
I spoke last weekend at the Boulder WordCamp for WordPress, about Search Engine Optimization. For the tech-savvy part of the crowd, here's more information about it all: WordPress Search Engine Optimization Process To start with we need to make sure that the theme or...
My latest Free eBook: 12 Critical Strategies for Effective Email Communication
My latest Free eBook: 12 Critical Strategies for Effective Email Communication:http://www.smashwords.com/books/view/18572 12 Critical Strategies for Effective Email Communication Ebook By Jeff Finkelstein Rating: Not yet rated. Published: Jul. 09,...
Great statistics on Conversion Ratios
Seth Godin has a great blog posting on conversion ratios in his post...
Simmy Haber – quoted about Eco-Friendly Nuptials for her business in Boulder, Colorado
Friend of Customer Paradigm, Simmy Haber was just quoted in The Forward about her business in Boulder, Colorado:In Boulder, Colorado, artist and quilt maker Simmy Haber, has used repurposed silk and an organic cotton and bamboo blend to create a more sustainable...
Radio Show that featured me about ipad development is now posted online
Just in case you missed the live version, the radio show that featured me for a 1 hour special on iPad development and trends has been posted here:http://psiphonconsulting.com/internetbusinessstrategies/2010/06/17/marketing-to-the-new-media-iphones-and-ipads/
I know I search a lot… but Google didn't think I was human
I know I tend to use Google to search a lot, but I saw this screen for the first time today. Sounds like I needed to prove that I was human to Google. Very strange.I did copy-paste a link into Google:...
Saul Schottenstein Foundation B Site Launches
We're so happy that we could help design and launch the Website for the Saul Schottenstein Foundation B: http://www.saulschottensteinfoundationb.org/
New site launched today, West Rail
After many months of hard effort, we've launched the West Rail site:http://www.westrail.net/Strategically located in Colorado Springs, CO, WestRail is well positioned to serve our North American railroad and freight car repair shop customers from our new 18,000 sq....
American Express Open forum 7 Genuine Ways to Generate Click-Throughs
I was just mentioned on American Express Open forum in an article, 7 Genuine Ways to Generate Click-Throughs:http://www.openforum.com/idea-hub/topics/technology/article/7-genuine-ways-to-generate-click-throughs-julie-rains A quick preview: 1. Contain one main message...
Case Study: CPC Lead Generation for Energy Investment Company
eLearning Series by Jeff Finkelstein The Background: Right now, with the BP Oil Spill disaster in the Gulf of Mexico, there's intense interest in alternative energy, and preventing future disasters from happening. Like it or not, the world is addicted to fossil fuels....
We just created a new website helping people affected with the Oil Spill Cleanup:
We just created a new website helping people affected with the Oil Spill Cleanup:Here's content from the site: If you have suffered property damage or loss of income as a result of the recent oil spill in the Gulf of Mexico, you may be entitled to compensation. We can...
Equal Pay is the Law Blog Posting
Interesting new blog posting about Equal Pay is the Law:http://www.fdazar.com/blog/?p=94
Nielson Report: Online Ads More Effective Than Traditional TV:
Nielson Report: Online Ads More Effective Than Traditional TV:In a recent report by Dave Kaplan, Nielsen’s senior VP of product leadership, and Beth Uyenco, director of global research at Microsoft, they found that online ads are actually more effective than...
Why mobile phone will not support Flash….
Here's Steve Jobs thoughts on why mobile phones will not support Flash. It sure would be nice to see some sort of compromise to allow us to view Flash though...
This is one of the best unsubscribe links ever!
For all of the people interested in helping keep your unsubscribe rate low, this is one of the best unsubscribe links ever! http://www.groupon.com/denver/unsubscribed
SEO Tip #12. Measure & Track Your SEO Efforts
eLearning Series by Jeff Finkelstein 12. Measure & Track Your SEO Efforts How do you know if your search engine optimization is working? The quick answer is this: You need to measure and track how people come to your site. If someone makes a purchase from the...
SEO Tip #11. Avoid Industry Jargon
eLearning Series by Jeff Finkelstein 11. Avoid Industry Jargon. One of our clients, NewStripe, makes machines which paint the lines on football and baseball fields. Within the industry, the machines are known as wet line markers (or dry line markers). But customers...
SEO Tip #9. Reverse Archeology
eLearning Series by Jeff Finkelstein 9. Reverse Archaeology Archeology, of course, is the systematic method to uncover artifacts from the past that have been buried or forgotten. One of our more famous clients is an archeologist who has been labeled a "real life...
SEO Tip #8. Age & Experience Matter
eLearning Series by Jeff Finkelstein 8. Age & Experience Matter. Google's continuing mission is to deliver the best search results possible to its end users. So how can a search engine like Google differentiate between a company that is brand new (and might be a...
SEO Tip #7. Naming Your Images for SEO Sucess
eLearning Series by Jeff Finkelstein 7. Naming Your Images for SEO Success Even though search engines can't read words inside graphics, they do use the name of the file and other contextual information to increase your rankings. One of the biggest missed opportunities...
SEO Tip #5. Why Sitemaps Are Baby Food For Search Engines
eLearning Series by Jeff Finkelstein 5. Why Sitemaps are Baby Food For Search Engines Just a few years ago, the philosophy about sitemaps went something like this: If your customers need to use a sitemap to find their way around your website, you haven't done your job...
SEO Tip #4. What does a search engine look for?
eLearning Series by Jeff Finkelstein 4. What does a search engine look for? At the end of the day, a search engine is in business to help you find the most relevant results possible when you conduct a search. Search engines make their money by selling relevant...
SEO Tip #3. Title Tags & Why They Matter
eLearning Series by Jeff Finkelstein 3. Title Tags & Why They Matter When you search in Google, the search results on the next page each start with a blue underlined link. Here's an example: What displays in this blue link is usually what is contained in...
SEO Tip #2. Don't Confuse The Search Engines With Graphics
eLearning Series by Jeff Finkelstein 2. Don't Confuse The Search Engines With Graphics Search engines are really good at reading text. But they're very easily confused. And if Google gets confused when it crawls through your site, you won't rank very high in...
How to add a Facebook Like Button to your website (easily):
How to add a Facebook Like Button to your website (easily):http://developers.facebook.com/docs/reference/plugins/like
SEO Tip #1. Local Search Engine Advertising
eLearning Series by Jeff Finkelstein 1. Local Search Engine Advertising For businesses that serve specific geographic regions (i.e. Denver, Colorado), you can create search engine ads in Google and Yahoo that only appear to people in your area. How does this work? A...
God in the Wilderness is going to its third printing!
God in the Wilderness - Going to it's 3rd printing! Rabbi Jamie Korngold, the Adventure Rabbi's first book, God in the Wilderness (Doubleday, 2008), is going to its third printing! Take a look at their website for more information: http://www.GodIntheWilderness.com/...
iPad Review: How to Use an iPad for a Business Meeting
Using an iPad in a Business Meeting: Tips & Tricks eLearning Series by Jeff Finkelstein 888.772.0777 303.499.9318 In the two weeks since I've purchased, tested and reviewed an iPad, I've picked up a few tricks and techniques to best use the iPad for business...
Search Marketing & Optimization for Biz Solux
Search Marketing & Optimization by the Biz Solux Group Need More Customers? We Can Help. 888.772.0777 303.499.9318 Acquire New Customers. Affordably. Get Started. Call 303.473.4400 Today! Our Proven Six Step Process Search Engine Optimization & Search...
Secrets of the iPad biggest selling launch ever
Seth Godin just wrote a great article about how Apple sold $150 million worth of iPads on the first day. How did they do it? Here's a link to the...
USA Today Article About Adventure Rabbi: God is found in the wilderness for Passover, Holy Week
Our Client, Rabbi Jamie Korngold, will be featured in tomorrow's print version of the USA Today newspaper.It was just published on their website, so here's a sneak peak:USA Today Article About Adventure Rabbi: God is found in the wilderness for Passover, Holy Week
8 Ways To Drive Targeted Traffic #3: Host A Contest (Acquire + Retain)
eLearning Series by Jeff Finkelstein This week's tip - Hosting a Contest - can create excitement and increase traffic to your website. (And as part of this tip, we have a small fun contest of our own). Read more below >> (Note: this contest expired in March...
8 Ways To Drive Targeted Traffic #4: Cost Per Click Advertising (Acquire)
eLearning Series by Jeff Finkelstein We're digging ourselves out of a huge snowstorm here in Boulder, Colorado. The main road into Boulder (US 36) was closed for most of Thursday, and we had about 15" of heavy snow. Crazy stuff! Congratulations to Susan R. who won...
8 Ways To Drive Targeted Traffic #5: Email Messaging (Retain)
eLearning Series by Jeff Finkelstein While the media loves to focus on the latest and greatest newfangled technology (i.e. Twitter), the reality is that the newest flavor-of-the-month technology doesn't always perform as well as many of the tried and true methods. Tip...
8 Ways To Drive Targeted Traffic #6: Print Advertising (Acquire)
eLearning Series by Jeff Finkelstein Another great way to get people to visit your website is to reach out with an old-school medium: print advertising. With newspapers struggling for ad revenue, now's one of the best times to place ads. Prices are low, and you have a...
8 Ways To Drive Targeted Traffic #7: Build A Useful Web Application
eLearning Series by Jeff Finkelstein This week's tip to drive traffic to your website gives your site visitors something useful... while allowing you to keep in front of them with a branded message. Eight Ways to Drive Traffic To Your Website Tip #7: Build A Useful...
8 Ways To Drive Targeted Traffic #8: Translate your Site
eLearning Series by Jeff Finkelstein We took off a couple of weeks since sending the last newsletter to focus on the Search Engine Optimization Workshop we put on last week. It was a great group who participated in the five hour session! Below is the eighth and final...
10 Ways to Use PHP On Your Website #1: What is PHP & Why Should I Care?
eLearning Series by Jeff Finkelstein Our next eLearning series, Top Ten Ways To Use PHP On Your Website, focuses on how you can use the php programming language to deliver a more compelling user experience. What is php and why should I care? Read more below >>...
10 Ways To Use PHP On Your Website #2: PHP Programming & Geolocation
eLearning Series by Jeff Finkelstein Thanks for all of the feedback about the new series last week - it sounds like this is a great topic for many people. This week, we'll explore how php programming can be used to customize a website, depending on where a user is...
10 Ways To Use PHP On Your Website #3: Random Quotes and Testimonials
eLearning Series by Jeff Finkelstein Testimonials are a great way to make people feel from comfortable about your website. But nobody actually reads testimonial pages. The answer... read below >> Ten Ways to Use PHP On Your Website Tip #3: Random Quotes &...
10 Ways To Use PHP On Your Website #4: Using PHP on HTML Pages
eLearning Series by Jeff Finkelstein Have you ever wanted to make a site more dynamic, but didn't want to have to change all of the page names? There's an easy way to do this... read more below >> Ten Ways to Use PHP On Your Website Tip #4: Using PHP on HTML...
10 Ways To Use PHP On Your Website #5: Emergency Contact Information
eLearning Series by Jeff Finkelstein PHP can help you do more than just create web pages. This week's example highlights how you can keep employee's emergency contact information in one place and easily accessible. Read more below >> (Note: we are making this...
10 Ways To Use PHP On Your Website #7: PHP auto-detect mobile visitors to your website
eLearning Series by Jeff Finkelstein We took off last week as we were trying to keep up with all of the influx of work. We've hired two new people to our team so that we can crank out projects faster. This week's PHP tip uses programming to automatically detect if...
10 Ways To Use PHP On Your Website #8: Use PHP to Personalize Your Website With Customers Names
eLearning Series by Jeff Finkelstein We're thrilled to welcome Boulder, CO-based PlayFair Toys to our client list this week - we're going to be using PHP to help bring their eCommerce site to the next level. Doesn't it make you feel good when someone you've met before...
10 Ways To Use PHP On Your Website #9: Use PHP to Send Emails From Your Site
eLearning Series by Jeff Finkelstein PHP can also be used to send email message from a website. This week's PHP tip shows how. Read more below >> Ten Ways to Use PHP On Your Website Tip #9: Use PHP To Send an Email From Your Site Confirmation and Alert Emails If...
10 Ways To Use PHP On Your Website #10: Use PHP to Backup mySQL Databases
eLearning Series by Jeff Finkelstein PHP can be used to easily back up a database from a website. This week's PHP tip shows how. Read more below >> Ten Ways to Use PHP On Your Website Tip #10: Use PHP To Back Up A Database From Your Site Backing Things Up Most...
Tip #1: A Video Is Worth More Than A Thousand Words
eLearning Series by Jeff Finkelstein Our next eLearning series is devoted to social media. I've resisted chasing after the buzz of social media for a while, because in many cases a lot of time, money and effort were being wasted on things that didn't really contribute...
Tip #2: Headshots Are A Critical Component of Social Media Marketing
eLearning Series by Jeff Finkelstein Thanks for all of the fabulous feedback last week on using videos on your website. This week's tip is simple, but is a foundational element of success in social media marketing: the headshot. Social Media Tip #2: Successful...
Tip #3: Facebook Places: The Next Big Thing? Or Come Rob Me?
eLearning Series by Jeff Finkelstein This past week, Facebook rolled out a new system called Places that lets your Facebook friends know where geographically you are located. What is it? How does it work? Should you sign up? What are the risks? And what does it mean...
Tip #4: Video Emails for Religious Non-Profit Organizations
eLearning Series by Jeff Finkelstein Thanks for all of the great feedback last week about Facebook's Places system. One thing I found out about Facebook and inserting links is that if you want to post a link to a secure page (i.e. a place to sign up or make a purchase...
Tip #5: Google Instant Search Review
eLearning Series by Jeff Finkelstein If you've noticed a change to Google's search results in the past few weeks, it's because they've implemented a new system called "Google Instant." This is just for people who go to the Google.com site; it doesn't currently work...
Tip #6: Book Marketing Case Study for Authors
eLearning Series by Jeff Finkelstein Last week, my wife was featured in the lead story on the front page of USA Today, and then was interviewed live on a national morning news show the following day. And it all started with a Google search. Here's how it all happened,...
Tip #7: SEO = PR | How A #1 Search Result in Google Led to NY Times Article
eLearning Series by Jeff Finkelstein What is a #1 search result worth to a business or organization? For my wife's site, a top result for "bar mitzvah rabbi" led to a front page New York Times feature article (this Sunday). Read more below >> Search Marketing...
Tip #8: Facebook "Messages" System Review
eLearning Series by Jeff Finkelstein Email Marketing Case Study: Facebook Messages Inbox Review Last week, Facebook announced that they were launching their own email service, in an attempt to compete with Gmail, Yahoo, Hotmail and others. Facebook users now have the...
Tip #9: Photos from Dec 21, 2010 Total Lunar Eclipse
eLearning Series by Jeff Finkelstein In case you weren't able to see last night's total Lunar eclipse, when the moon turned a deep red, I stayed up late with my six year old, Sadie and braved the cold weather. As the year draws to a close, I want to wish you and your...
Website Mistake #10: Five Steps To Reduce Clutter
eLearning Series by Jeff Finkelstein Five Steps To Reduce Clutter One of my favorite books is called, A Perfect Mess. The author describes why disorganization can often lead to breakthrough discoveries, and why you shouldn’t feel guilty about having piles of paperwork...
Website Mistake #9: Broken Links, Error 404 Handling and Permanent 301 Redirects
eLearning Series by Jeff Finkelstein Broken Links, Error 404 Handling and Permanent 301 Redirects As pages are added and removed from a site, it’s easy for links on other pages of the site to become broken. And if you have banner ads or CPC campaigns running, you want...
Website Mistake #8: Your Footer Navigation's Five Critical Elements
eLearning Series by Jeff Finkelstein Your Footer Navigation’s Five Critical Elements Research shows that more advanced users often rely on the footer navigation to find their way around. The advanced user typically doesn’t patiently sift through your site - they want...
Website Mistake #7: Typooos and Missstakes
eLearning Series by Jeff Finkelstein Typooos and Missstakes Poor grammar and spelling reflects poorly on your company. It conveys a less-than-professional impression and shows you don’t pay attention to the little details. Now I know I’m a stickler for grammar and...
Website Mistake #6: Cheesy Flash Intros
eLearning Series by Jeff Finkelstein Cheesy Flash Intros Some graphic designers are convinced that the best way to get people to pay attention to what you do is to give them the equivalent of a 30-second commercial each time you visit the site. The big blaring flash...
Website Mistake #5: No Privacy Policy
eLearning Series by Jeff Finkelstein No Privacy Policy To be completely honest, very few consumers read the actual privacy policy on a site. Most people other than lawyers and privacy consultants don’t actually read all of the fine print and jargon. But simply having...
Website Mistake #4: Your Website Content is Stale & Old
eLearning Series by Jeff Finkelstein Your Website Content is Stale & Old Have you been to a website that featured a press release from five years ago? Or mentioned that they’ll be visiting a trade show that happened last fall? Not every website needs to be updated...
Website Mistake #3: Your Links Do Not Look Like Links
eLearning Series by Jeff Finkelstein Your Links Don’t Look Like Links People know that on the Internet, if something is blue and underlined, it’s a link. If a graphic says: ... you can figure out what to do pretty easily. Okay, if it’s red and underlined,...
Website Mistake #2: Your Site Does Not Explain What You Do
eLearning Series by Jeff Finkelstein Your Site Doesn’t Explain What You Do I've found that many sites are designed with the “assumption” that the person visiting the site already knows everything about your industry and the products and services you offer....
One Main Message Per Email
eLearning Series by Jeff Finkelstein Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to...
Top Ten eCommerce Tips for Your Website #8: Take PayPal
eLearning Series by Jeff Finkelstein Many eCommerce websites are losing out on 12% or more by not accepting PayPal on their website. eCommerce Tip #8: Take PayPal Make It Easy to Purchase With PayPal Did you know that PayPal handles 12% of the eCommerce...









