by Alisa Carscaden | Aug 7, 2013 | Blog
Google search is now offering in-depth articles to satisfy the 10% of their visitors who really want to understand more about the topic. Not everyone wants to do a deep-dive, but some do, and this is a great new trend: Read More: Google Search Starts Highlighting...
by Alisa Carscaden | Jul 31, 2013 | Blog, Search Engine Optimization (SEO)
Google is shutting down the Google+ Local app for iPhones on August 7th, 2013. Despite being a popular product, Google is already redirecting people trying to download Google+ Local app to the Google Maps app instead. The Google Maps mobile app has the same features...
by Alisa Carscaden | Jul 30, 2013 | Blog
FYI, we do quite a bit of personalization / tracking when it comes to the Web. But usually it’s based on a cookie from a previous site visit or purchase, or a link that someone clicks in an email. Here’s a crazy new piece of technology straight out of the Minority...
by Alisa Carscaden | Jul 29, 2013 | Blog, Search Engine Optimization (SEO)
Where does your company fit on the search marketing matrix? In Search Engine Optimization (SEO), a one-size-fits all approach doesn’t work. Why? Different markets are different. Competitive industries — where a ton of companies are competing for a top...
by Alisa Carscaden | Jul 29, 2013 | Blog, Search Engine Optimization (SEO), Social Media
Facebook rolled out a new layout again, this time with a significant change to the top of the page with a large white search bar and a boxy Facebook logo. Like many of Facebook’s updates, people wonder, “Why did they change it?” At first click, the search function...