Our Client Case Studies
Since 2002, we’ve completed more than 12,600 projects in web development, digital marketing, and eCommerce.
We can help you acquire new customers, retain existing ones and build intuitive and satisfying interactions.
Customer Paradigm Awarded a Top 300 Best Small Businesses of the West
A little bit of fun news: last night, I was thrilled that Customer Paradigm was chosen as one of the Top 300 Small Businesses of the West by the Business Leader group. Pete Coors (yes, of the beer family in Golden, but he ran their ceramics business) was the...
Top 7 SEO Mistakes to avoid in Magento: #7 – Not Using RDFa Microtagging
You`ve heard of Web 2.0? That`s where sites like Facebook, Flicker and others use interactive Web applications to help people interact. Web 1.0 were the static HTML web pages that might have a form, but lack interactivity (although these static HTML pages still...
Photo of the Venus Transit of the Sun
888.772.0777 303.499.9318 Yesterday, I asked all of the team here at Customer Paradigm to go outside and stare at the sun. Fortunately, they all wore Eclipse Glasses. In case you missed the Venus transit of the sun yesterday, here`s an image of it that I took: Enjoy!...
Top 7 SEO Mistakes to avoid in Magento: #6 – Duplicate Content Via Magento File Structure
Search rankings often boil down to two main things: relevant content and inbound links. There`s other stuff that matters, too, including social media mentions, domain age, page load time, etc. One thing that will hurt you is duplicate content. And by default,...
FedEx Shipping Fix for Magento Versions 1.5 and lower
If you`re running the Magento eCommerce system (version 1.5 and lower) and rely on FedEx for shipping quotes, you may need to update your system so that it works after May 31, 2012. FedEx Shipping Fix for Magento Versions 1.5 and lower What`s going on: FedEx is...
Top 7 SEO Mistakes to avoid in Magento: #5 – Default Subdomains
Many Magento sites are developed in a sub-domain (i.e. shop.yourdomain.com) during a testing phase, and then when it`s time to go live with the site, the store is just left in the subdomain... because it`s easier. This is another top Magento eCommerce SEO...
Top 7 SEO Mistakes to avoid in Magento: #4 – www vs. non-WWW domain structure
Is your site set to use the www or the non-WWW version of your domain? This is a top SEO mistake to avoid with Magento, and is one of the most common mistakes we see (read more below). If you`re not happy with your Cost-Per-Click marketing efforts or how you are...
Top 7 SEO Mistakes to avoid in Magento: #3 – Targeting the wrong keywords
One of the biggest Magento eCommerce SEO mistakes is not targeting the correct keywords for your site. People usually optimize for words that people don`t search for, or words that are way too broad and competitive and have no chance at ever ranking for. Read...
Top 7 SEO Mistakes to avoid in Magento: #2 Default title tags – set as Magento Commerce
I hope you enjoyed last week`s article about robot.txt files. We helped find three instances for other clients that were preventing Google and other search engines from indexing their site. For this week`s tip, we`ll make sure that the default title tags aren`t...
Top 7 SEO Mistakes to avoid in Magento: #1 Robot.txt file – is this on?
Our next eLearning series is geared to Magento eCommerce store owners. In it, we`re going to cover the Top 10 SEO Mistakes to Avoid with Magento. Why? As I`m sure most of you know, it`s not enough to simply build a website and hope for sales. You need a strategy to...
Since 2002, we've completed more than 12,600 successful projects for our customers.
