Our Client Case Studies

eLearning Series by Jeff Finkelstein Our next eLearning series is devoted to social media. I've resisted chasing after the buzz of social media for a while, because in many cases a lot of time, money and effort were being wasted on things that didn't really contribute...

eLearning Series by Jeff Finkelstein Thanks for all of the fabulous feedback last week on using videos on your website. This week's tip is simple, but is a foundational element of success in social media marketing: the headshot. Social Media Tip #2: Successful...

eLearning Series by Jeff Finkelstein This past week, Facebook rolled out a new system called Places that lets your Facebook friends know where geographically you are located. What is it? How does it work? Should you sign up? What are the risks? And what does it mean...

eLearning Series by Jeff Finkelstein Thanks for all of the great feedback last week about Facebook's Places system. One thing I found out about Facebook and inserting links is that if you want to post a link to a secure page (i.e. a place to sign up or make a purchase...

eLearning Series by Jeff Finkelstein If you've noticed a change to Google's search results in the past few weeks, it's because they've implemented a new system called "Google Instant." This is just for people who go to the Google.com site; it doesn't currently work...

eLearning Series by Jeff Finkelstein Last week, my wife was featured in the lead story on the front page of USA Today, and then was interviewed live on a national morning news show the following day. And it all started with a Google search. Here's how it all happened,...

eLearning Series by Jeff Finkelstein What is a #1 search result worth to a business or organization? For my wife's site, a top result for "bar mitzvah rabbi" led to a front page New York Times feature article (this Sunday). Read more below >> Search Marketing...

eLearning Series by Jeff Finkelstein Email Marketing Case Study: Facebook Messages Inbox Review Last week, Facebook announced that they were launching their own email service, in an attempt to compete with Gmail, Yahoo, Hotmail and others. Facebook users now have the...

eLearning Series by Jeff Finkelstein In case you weren't able to see last night's total Lunar eclipse, when the moon turned a deep red, I stayed up late with my six year old, Sadie and braved the cold weather. As the year draws to a close, I want to wish you and your...