Our Client Case Studies
Since 2002, we’ve completed more than 12,600 projects in web development, digital marketing, and eCommerce.
We can help you acquire new customers, retain existing ones and build intuitive and satisfying interactions.
Website Mistake #9: Broken Links, Error 404 Handling and Permanent 301 Redirects
eLearning Series by Jeff Finkelstein Broken Links, Error 404 Handling and Permanent 301 Redirects As pages are added and removed from a site, it’s easy for links on other pages of the site to become broken. And if you have banner ads or CPC campaigns running, you want...
Website Mistake #8: Your Footer Navigation's Five Critical Elements
eLearning Series by Jeff Finkelstein Your Footer Navigation’s Five Critical Elements Research shows that more advanced users often rely on the footer navigation to find their way around. The advanced user typically doesn’t patiently sift through your site - they want...
Website Mistake #7: Typooos and Missstakes
eLearning Series by Jeff Finkelstein Typooos and Missstakes Poor grammar and spelling reflects poorly on your company. It conveys a less-than-professional impression and shows you don’t pay attention to the little details. Now I know I’m a stickler for grammar and...
Website Mistake #6: Cheesy Flash Intros
eLearning Series by Jeff Finkelstein Cheesy Flash Intros Some graphic designers are convinced that the best way to get people to pay attention to what you do is to give them the equivalent of a 30-second commercial each time you visit the site. The big blaring flash...
Website Mistake #5: No Privacy Policy
eLearning Series by Jeff Finkelstein No Privacy Policy To be completely honest, very few consumers read the actual privacy policy on a site. Most people other than lawyers and privacy consultants don’t actually read all of the fine print and jargon. But simply having...
Website Mistake #4: Your Website Content is Stale & Old
eLearning Series by Jeff Finkelstein Your Website Content is Stale & Old Have you been to a website that featured a press release from five years ago? Or mentioned that they’ll be visiting a trade show that happened last fall? Not every website needs to be updated...
Website Mistake #3: Your Links Do Not Look Like Links
eLearning Series by Jeff Finkelstein Your Links Don’t Look Like Links People know that on the Internet, if something is blue and underlined, it’s a link. If a graphic says: ... you can figure out what to do pretty easily. Okay, if it’s red and underlined,...
Website Mistake #2: Your Site Does Not Explain What You Do
eLearning Series by Jeff Finkelstein Your Site Doesn’t Explain What You Do I've found that many sites are designed with the “assumption” that the person visiting the site already knows everything about your industry and the products and services you offer....
One Main Message Per Email
eLearning Series by Jeff Finkelstein Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to...
Top Ten eCommerce Tips for Your Website #8: Take PayPal
eLearning Series by Jeff Finkelstein Many eCommerce websites are losing out on 12% or more by not accepting PayPal on their website. eCommerce Tip #8: Take PayPal Make It Easy to Purchase With PayPal Did you know that PayPal handles 12% of the eCommerce...
Since 2002, we've completed more than 12,600 successful projects for our customers.
