Blog | Customer Paradigm 2026

How Website Diagnostics Can Help Your Website

by Alisa Carscaden | Aug 21, 2013 | Blog, Search Engine Optimization (SEO)

SEO goes beyond increasing your website’s rankings in search engines; it looks to improve the overall health of your site through website diagnostics. Website diagnostics looks at the technical side of your site and how it affects user experience, which is how helpful...

Boulder top city in U.S. for tech startups, study says

by Alisa Carscaden | Aug 16, 2013 | Blog

According to a new study, the city of Boulder, Colorado is the top city in the United States for technology start up companies. As the founder of Customer Paradigm, I’ve always felt Boulder is a top place to create a company. And now, there’s a study...

Google Search now offering in-depth – long-form articles to go in-depth

by Alisa Carscaden | Aug 7, 2013 | Blog

Google search is now offering in-depth articles to satisfy the 10% of their visitors who really want to understand more about the topic. Not everyone wants to do a deep-dive, but some do, and this is a great new trend: Read More: Google Search Starts Highlighting...

Say Goodbye to Google+ Local for iOS

by Alisa Carscaden | Jul 31, 2013 | Blog, Search Engine Optimization (SEO)

Google is shutting down the Google+ Local app for iPhones on August 7th, 2013. Despite being a popular product, Google is already redirecting people trying to download Google+ Local app to the Google Maps app instead. The Google Maps mobile app has the same features...

Facial Recognition Software When Celebrities Walk Into Store

by Alisa Carscaden | Jul 30, 2013 | Blog

FYI, we do quite a bit of personalization / tracking when it comes to the Web. But usually it’s based on a cookie from a previous site visit or purchase, or a link that someone clicks in an email. Here’s a crazy new piece of technology straight out of the Minority...

Search Engine Profile: 2×2 Matrix – Competition vs. Effort Expended

by Alisa Carscaden | Jul 29, 2013 | Blog, Search Engine Optimization (SEO)

Where does your company fit on the search marketing matrix? In Search Engine Optimization (SEO), a one-size-fits all approach doesn’t work. Why? Different markets are different. Competitive industries — where a ton of companies are competing for a top...

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