by cparadigm | Nov 29, 2022 | Blog
COSTLY PPC MISTAKE TO AVOID: NOT USING NEGATIVE KEYWORDS When Google Ads launched in 2002, it solved a critical need: getting the right ad in front of a customer right at their time of need. Google Ads is incredibly powerful tool for business. Done right, it’s...
by Alisa Carscaden | Jun 24, 2022 | Blog
Have you heard the news? There is a new version of Google Analytics that is already available and ready to be utilized! Starting in 2023, Google will begin to dial back Universal Analytics in favor of their most recent iteration, Google Analytics 4. But wait! You...
by cparadigm | Mar 19, 2020 | Blog, Digital Marketing
I hope that you and your family, friends and colleagues are staying safe and healthy during this crazy Covid-19 time. First, I want to let everyone know I’m happy to jump on the phone to help brainstorm new ideas for keeping your business or organization afloat....
by cparadigm | Oct 23, 2019 | Blog, Digital Marketing, eCommerce
Is Your eCommerce Store Ready for One Of the Years Biggest Shopping Days? Over the last few years, Black Friday has become a controversial topic. With stores opening earlier and earlier, many workers and consumers aren’t happy about the intrusion into a family-centric...