Digital Marketing | Customer Paradigm 2026

Lost Reviews on Google Local Business Profiles

by Alisa Carscaden | Aug 23, 2012 | Blog, Digital Marketing, Search Engine Optimization (SEO), Social Media

Are you a business owner whose reviews have disappeared from your Google Local page? One day, you had a great review and when you scanned back through the reviews it was gone. Don’t let yourself believe this is a glitch in the system; there is a reason and a...

404 Errors – Maintaining Your Website Health Through SEO

by Alisa Carscaden | Aug 22, 2012 | Blog, Digital Marketing, Search Engine Optimization (SEO)

There’s nothing more frustrating to a user who is trying to find a page on your website and up pops the lovely and usually creative 404 error page. As creative and funny as your 404 error page may be, there is nothing more disheartening to the user than...

SEO and Fake Social Media Fans

by Alisa Carscaden | Aug 21, 2012 | Blog, Digital Marketing, Search Engine Optimization (SEO), Social Media

Yes it is true that social media is playing an increasingly important role in the SEO value of your website. This is no surprise, after all if Google wants to produce websites that are relative it is intuitive that users will interact with a site the more they...

Are Google Re-marketing Tools Creepy or Cool?

by Alisa Carscaden | Jul 25, 2012 | Blog, Digital Marketing

Bruce Kasanoff wrote an article featuring Jeff Finkelstein founder of Customer Paradigm on Now Possible. The article is discussing whether re-marketing to customers with Google Adwords re-marketing tool is a creepy form of advertising, or really cool. In a nutshell,...

Internet Marketing Trend: Re-Marketing

by Alisa Carscaden | Jul 24, 2012 | Blog, CPC Paid Marketing, Digital Marketing

Customer Paradigm eLearning Series Imagine this: someone visits your website. They`re interested in what you offer. But they get distracted by that text / email / phone call / person calling out from the next office. They didn`t mean to leave your website, but… now...

Google bots learning to read webpages like humans

by Alisa Carscaden | May 18, 2012 | Blog, Digital Marketing, Magento Programming, Search Engine Optimization (SEO)

Here’s another really interesting article about Google’s bots… they are now starting to execute javascript, so that they can use sites more like humans… Google bots learning to read webpages like humans, one step closer to knowing everything. -visit here to...

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