Digital Marketing | Customer Paradigm 2026

2011 SEO Strategy

by Alisa Carscaden | Jun 8, 2011 | Digital Marketing

Too many people still use old techniques when trying to increase their page rank. For those of you who are still stuck in the past here is the new basic tenant for successful SEO: Social Media is a big deal! That’s overly simplified. However for those of you still...

Google Disabling Checkout Badge for Google Checkout

by Alisa Carscaden | Jun 1, 2011 | Digital Marketing, Magento Programming

FYI, I just received a message that states that Google Checkout badges have been removed from Adwords ads. Now, there’s even less of a reason to sign up with Google Checkout. Having the badge was the #1 reason to add it in. Here’s what Google just emailed:...

Search Marketing Case Study: Liquor Mart

by Alisa Carscaden | Jun 1, 2011 | Digital Marketing, Search Engine Optimization (SEO)

What does it take to get the number one page rank on Google? For the Online Liquor Store Liquor Mart it took a combination of knowing our clients’ needs, understanding Google’s algorithm for determining page rank, and keeping our practices sustainable. To begin, we...

Magento | Configurable Products Import & Ad-Hoc Simple Product Creation

by Alisa Carscaden | May 26, 2011 | Digital Marketing

Hey there magento developers/store owners! After a couple days of frantic coding, I’m happy to present my first addition to the Magento Community: Configurable Products import. We are currently working on an updated version of this extension which will also...

Top 10 Reasons To Choose Magento

by Alisa Carscaden | May 24, 2011 | Digital Marketing, Magento Programming

Magento is one of the most popular online eCommerce platforms available and is rapidly becoming the industry standard. What makes Magento such a popular choice? Free! The Magento Community edition is completely free for anyone to use! Plus this free version is the...

Study Sees Way to Win Spam Fight (NY Times)

by Alisa Carscaden | May 20, 2011 | Blog, Digital Marketing, Email Marketing

From The New York Times… a great article about a new way to fight spam: “If a handful of companies refused to authorize online credit card payments for spam-advertised products, the money supporting the system would be cut off”, a researcher said....

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