by Alisa Carscaden | Jan 6, 2014 | Blog, Digital Marketing, Search Engine Optimization (SEO)
Over the past year, Google made many small changes to the search algorithm and search engine results page as well as one big change to the algorithm itself. All of the changes were to improve upon the search experience for users and cut out low-quality material. For...
by Alisa Carscaden | Jan 2, 2014 | Blog, Digital Marketing, Search Engine Optimization (SEO)
Google has a Link Disavow Tool in Webmaster to address low-quality and spammy backlinks that are coming from other websites and linking to yours. It requests that Google ignore the link when assessing your site. In the past, Google dissuaded people from...
by Alisa Carscaden | Dec 12, 2013 | Blog, Digital Marketing, Marketing Content Creation
What Does it Mean to “Go Viral?” When a video, picture, meme, or article explodes in popularity online through sharing, that is what is referred to as “going viral.” Fortunately, it does not mean that your computer has picked up a virus. Sometimes viral content...
by Alisa Carscaden | Nov 20, 2013 | Blog, Digital Marketing
A bounce rate indicates the percentage of visitors that look at one page of a website and then leaves. The higher the bounce rate, the lower the value of your website. Search engines view sites that people enter and leave quickly as being irrelevant and unhelpful so...
by Alisa Carscaden | Nov 18, 2013 | Blog, Digital Marketing
Last month, Google launched an algorithm that specifically extracts mugshot websites from showing up at the top of search engine results. Sites that feature mugshots pull the images from government sites and then develop well-ranking landing pages so that if you...
by Alisa Carscaden | Nov 14, 2013 | Blog, Digital Marketing, Social Media
The winter holidays are already underway and it may or may not be kicked off with the re-launch of Starbucks’ Peppermint Mocha. For businesses looking to tap into the holiday sales, it is crucial to follow suit and rev up your holiday social media promotions before...
