Search Engine Optimization (SEO) | Customer Paradigm 2026

Great customer feedback on SEO work: WOW!!!! Thank you!!!!

by Alisa Carscaden | Mar 2, 2011 | Blog, Digital Marketing, Search Engine Optimization (SEO)

This feedback just came in from one of our clients: “We just started SEO with Customer Paradigm 6 weeks ago and our key terms have already moved from Siberian wasteland search positions on page 2 and 3 … to page one… and even to position 6 for our most important...

SEO Blackhat Techniques get JC Penny in trouble (NY Times article)

by Alisa Carscaden | Feb 13, 2011 | Digital Marketing, Search Engine Optimization (SEO)

A great article this weekend in the NY Times about how less-than-good (Blackhat) SEO techniques got JC Penny de-listed from Google’s index. The most interesting quote for me: “If you search ‘cancer,’ that’s an informational search and on those, Google is...

SEO Test: Sadie lives in colorado with her sister Ori and her parents

by Alisa Carscaden | Feb 2, 2011 | Search Engine Optimization (SEO)

This is a test post to determine SEO – sadie lives in colorado with her sister Ori and her parents. We are working with a client to demonstrate SEO for her new website for a book. This is a phrase that she wants to see if it will come up.

Changing URL's and the imperfectness of 301's

by Alisa Carscaden | Jan 28, 2011 | Digital Marketing, Search Engine Optimization (SEO), Website Design

For one reason or another we are tasked with a website re-development that involves a change in the domain name or changing the URL of a page. There can be many reasons for doing this including a company name change, SEO reasons (re-writing URL’s for better search...

SEO Tip #12. Measure & Track Your SEO Efforts

by Alisa Carscaden | Apr 22, 2010 | 12 Strategies for Effective Search Engine Optimization (SEO), Search Engine Optimization (SEO), Website Design

eLearning Series by Jeff Finkelstein 12. Measure & Track Your SEO Efforts How do you know if your search engine optimization is working? The quick answer is this: You need to measure and track how people come to your site. If someone makes a purchase from the...

SEO Tip #11. Avoid Industry Jargon

by Alisa Carscaden | Apr 22, 2010 | Blog, eLearning Series, Search Engine Optimization (SEO)

eLearning Series by Jeff Finkelstein 11. Avoid Industry Jargon. One of our clients, NewStripe, makes machines which paint the lines on football and baseball fields. Within the industry, the machines are known as wet line markers (or dry line markers). But customers...

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