Review of Customer Paradigm – Emergency Magento Fix
Customer Paradigm Review Reviewed by Gabiel on July 31, 2014. Summary: "I want to thank Jeff and David for your professionalism and prompt response, I was getting slammed with calls from customers in panic mode. You helped ease our worries and our customers worries. I...
Customer Paradigm Review – Magento
Customer Paradigm Review Reviewed by Tom B. on July 18, 2014. Summary: "This task was completed quickly and efficiently. We rest assured the team at Customer Paradigm knows what they are doing when we bring them a project." Type of Project: Magento Development...
Customer Paradigm Review: Website Navigation Changes
Customer Paradigm Review Reviewed by Daniel C. on July 9, 2014. Summary: "Thanks for your help!" Type of Project: Magento Development - Navigiational Bar Changes Budgeted Hours: 3.0 Site: Safe Trek Reviewed: Review of Customer Paradigm in Boulder, Colorado Rating: 5.0...
Magento No Longer Supporting Magento Go and ProStores
Companies using Magento Go and ProStores have less than a year to start transitioning over to another e-commerce platform because Magento is not going to support them starting February 1, 2015. Owned by eBay, they are shutting down these two products in favor of...
How Google Perceives Images for SEO
For everyone in the US, I hope you had a wonderful 4th of July. I was able to photograph the fireworks here in Boulder, Colorado... and of course that led me to think about how Google "perceives" images. Here's one of my favorite images from the...
Google My Business Features
Google has once again changed their Places/Local/Pages/Business/Maps/Plus features. This time, they are trying to make it easier for people to integrate their business across internet rather than harder. In the past, Google Local and Google Places were seemingly the...
Facebook Decreases Business Page Views to Followers
Many businesses are noticing that their Facebook pages are reaching less and less people compared to before. In fact, many businesses are protesting and even shutting down their Facebook pages. Eat24 wrote a breakup letter to Facebook on March 27th and shut down its...
Body Image & Photoshop: How to Turn Your Teacher into a Supermodel
Yesterday, I went into my older daughter's fourth grade class to teach how most images that kids see online and on the cover of magazines are not real - they're manipulated. The class was studying body image, and how comparing themselves to images of supermodels could...
Magento Enterprise: How to Use Customer Segmentation
One of the big themes from the Magento Imagine show was personalization. (And beyond just mail-merging in your name). The idea is to personalize a site, based on information you have from a user, so that their user experience is not like everyone else's. There...
Magento Imagine 2014 Conference – Recap in Photos
It was so wonderful to see so many people at Magento Imagine 2014 conference in Las Vegas last week. You might have seen me walking around with a camera during the conference; I've put together a summary of what I learned at the conference, using photos to help...
The Future of Content Marketing
As content marketing is quickly evolving and shaping due to Google standards and real people standards, the ability to churn out high-quality content that caters to the limited time and the desire for more in-depth information can be difficult. However, dedicating a...
The Future of the Internet
The internet is so interwoven with our daily lives that it’s hard to imagine life without it. It’s increased connectivity, there’s global access and education, and less ignorance about the world. However, the internet is just over 50 years old and it’s revolutionized...
SEO for Ecommerce
Ecommerce websites require a lot of ongoing maintenance and SEO to function properly and keep customers interested. The biggest focus with ecommerce SEO is usability—everything revolves around it. If people can’t easily load your site and shop around, they’re going to...
Why is Amazon.com so Successful?
Amazon.com is named after the River, one of the largest rivers in the world, possibly as a goal to be one of the largest ecommerce stores in the world. The website started out in 1994 by Jeff Bezos as an online bookstore and within 2 months, saw sales rocketing up to...
How Pinterest Helps Businesses
If you have a business or a website that depends on customers stopping by to read a blog or buy something and you aren’t using Pinterest, it’s time to start taking advantage of what it has to offer. As of July 2013, Pinterest had a total of 70 million users. To...
What is Great Content? Tips for Writers
With much of SEO shifting to higher quality content and a move away from guest blogging, there is a need for content writers, webmasters, and marketers to understand what constitutes as great content and how to come up with great ideas. If you find yourself just...
We're 3D printing like crazy here at Customer Paradigm
Since Monday, when we received our new 3D Printer here at the office, we've been printing non-stop. Important things, like Rocketships and Horses and parts for cameras to start...
Magento Tutorial: How to Set Pricing in Magento
I hope you enjoyed last week's article about the six types of Magento products (Simple, Virtual, Downloadable, Configurable, Grouped and Bundled.) This week, I want to delve into how pricing works within Magento. Why? This is another area that can be complex, and not...
What is Duplicate Content?
Duplicate content are blocks of text content that are the same, or extremely similar, whether it’s on the same site or on a different domain. Google is not a fan of duplicate content because it lowers the user experience since the content is not unique and...
Tips to Increase Your Business’ Facebook Conversations
So your business has a Facebook page but is it losing out on customers? Many businesses are taking advantage of advertising on Facebook and why wouldn’t they? It’s free, you can talk directly to your target, and they can share your business with their friends as...
Customer Paradigm Review: WordPress Website Design
Customer Paradigm Review Reviewed by Katharine M. on March 5, 2014. Summary: "I am very satisfied with the project and its completion. The team was very helpful and was a pleasure to work with. Thanks, Katharine" Type of Project: WordPress Website Development Budgeted...
Magento Tutorial: The Six Different Types of Magento Products – Built In
One common theme I've heard from many of our Magento clients is that they don't always know all of the features their eCommerce site has - out of the box. Over the next several weeks, I'll start to explore key features inside Magento - both Community and Enterprise -...
Improving Your UX with Color & Common Phrase Psychology
Within the blink of an eye, users quickly decide whether or not they’re going to stay on your website and it begins with the interface, design, colors, and user experience. Colors & Branding You are likely stuck with the logo you have, though many companies do...
Digital Marketing Helps Increase In-Store Sales
Whether you're a small business that gets wholesale products on your shelves or part of a multi-channel retailer, you've probably worried that "Customers are buying products from the company's website and not from my store." One of the chief complaints companies get...
Customer Feedback from a Magento Customer
We build customer surveys and feedback into our entire process, because we want to know -- so we can do even better. (Or, if we missed the mark, we want to know what we did, so we can change our processes to be better.) Here's a customer review that just came in for...
Review of Customer Paradigm – Magento Programming
Customer Paradigm Review Reviewed by Steve B. on Feb 18, 2014. Summary: "This retainer agreement worked well for us in this situation. We had an "ala carte" need in many areas for us, often reaching back into Magento 1.4 and programming not done by CP. This was very...
How to Write a Google+ Review on Your Mobile Phone
For those of us excited to write a Google review for a business on our mobile phones, getting to the place where we can do that might be difficult if you haven’t already figured it out. Last year, Google phased out the Google Local app on mobile and merged Google...
Link Schemes: What Are They & What You Should Do Instead
link scheme [lingk skeem], n. 1. Any links intending to manipulate PageRank or a site’s ranking in Google search results, 2. Manipulating links to your site or out from your site for PageRank. If you’re still hung up on trying to get your site to rank number one on...
What Social Media & SEO Looks Like in 2014
This year in social media, there is an even greater emphasis on mobile and tablet. If your website does not have responsive design implemented, you better add it to the top of your list of things to do. More people are looking up things on the go and, yes, many are...
Google’s Recent Changes to Search
Over the past year, Google made many small changes to the search algorithm and search engine results page as well as one big change to the algorithm itself. All of the changes were to improve upon the search experience for users and cut out low-quality material. For...
Using Google Disavow Tool to Get Rid of Bad Links
Google has a Link Disavow Tool in Webmaster to address low-quality and spammy backlinks that are coming from other websites and linking to yours. It requests that Google ignore the link when assessing your site. In the past, Google dissuaded people from...
5 ways to Clearly Communicate your Magento Project
I talk to people like yourself every day about their Magento websites. I bet you’re jealous, right? But in reality, I really enjoy my job because of the awesome clients I get to work with and the cool projects I get to hand off to our talented team here at Customer...