What Does Going Viral Mean & How to Create a Viral Idea
What Does it Mean to “Go Viral?” When a video, picture, meme, or article explodes in popularity online through sharing, that is what is referred to as “going viral.” Fortunately, it does not mean that your computer has picked up a virus. Sometimes viral content...
Magento Community Edition 1.8.1.0 released today
The top open-source eCommerce system keeps getting better! Magento released a new, upgraded version of the Magento Community code base today - Magento 1.8.1.0. It helps improve: Tax calculations, including Value Added Tax (VAT) - important in the EU. Also helps...
My Article Was Published on Moz Blog About Google Business Photos
My article about Google Business Photos was published today on the Moz.com blog: Google Business Photos May Correlate With Higher Local Search Ranking, Although Not a Magic Bullet Moz.com is ranked 252 globally, and 282 in the US for traffic, and is the leading source...
How to Diagnose a Bounce Rate
A bounce rate indicates the percentage of visitors that look at one page of a website and then leaves. The higher the bounce rate, the lower the value of your website. Search engines view sites that people enter and leave quickly as being irrelevant and unhelpful so...
Google Algorithm to Halt Mugshot Websites
Last month, Google launched an algorithm that specifically extracts mugshot websites from showing up at the top of search engine results. Sites that feature mugshots pull the images from government sites and then develop well-ranking landing pages so that if you...
Social Media Strategies for the Holidays
The winter holidays are already underway and it may or may not be kicked off with the re-launch of Starbucks’ Peppermint Mocha. For businesses looking to tap into the holiday sales, it is crucial to follow suit and rev up your holiday social media promotions before...
Customer Paradigm: Site Performance Updates
Customer Paradigm Review Reviewed by Michael R. on Nov 14, 2014. Summary: "The project went well and was completed in a timely fashion." Type of Project: eCommerce Site Performance Updates Budgeted Hours: 15 Site: Stay Safe Reviewed: Review of Customer Paradigm in...
Creating a banner ad with local photography in Boulder, Colorado
Erin in our search marketing team needed to create a banner ad for our local search marketing client, Phil Clark, who is a criminal defense attorney in Boulder, Colorado. The goal for the banner ad was to engage with University of Colorado (CU) students (or their...
Google's Hummingbird Update
Google's Hummingbird Update 888.772.0777 303.473.4400 Customer Paradigm Now a Google Partner: We've taken our search marketing to a whole new level: Customer Paradigm is now an official Google Partner for search marketing. This means that we've passed...
Google’s Continuous Strategy for Devaluing SEO Link Building Tactics
Strategy requires thought, tactics require observation. –Max Euwe Max Euwe may have been a chess grandmaster, but the maxim he coined for the difference between strategy and tactics is more than apt when discussing the ever evolving strategy used by Google for...
Customer Paradigm Now A Google Partner
Customer Paradigm Now a Google Partner: We've taken our search marketing to a whole new level: Customer Paradigm is now an official Google Partner for search marketing. This means that we've passed advanced tests and have been certified directly by Google as both...
Bad Mobile SEO Won’t Rank Well in Mobile Search
If you haven’t built a mobile page or applied responsive design to your website, don’t expect to rank very high in mobile search. Our society relies heavily on mobile these days for getting around or getting quick information on-the-go, so if your site doesn’t load...
Databoard: Build Your Own Marketing Infographics
Google is at it again, creating things, and as we have all come to know - Google seems to do no wrong. Although, on this attempt, I would say it's NOT the best tool we've seen Google produce. Welcome to Google's latest and greatest the Databoard, which is a...
The Importance of Link Building and Why it Still Matters
Link Building & Why It Matters Most people who manage a website have heard that they need to link build. But many are confused as to what exactly link building is and why it matters so much. This description should help to clarify a few of the broader and more...
How to Get Your Website Ranking on Google: Niches
Everybody wants their website to rank on the first page of Google but is it even possible? If your business is trying to rank for generic terms like, “bicycles,” then it’s time to restructure your online marketing strategy. The outlook on Google’s search algorithm is...
Factors That Go Into Local Search Ranking 2013
For many local businesses, showing up in search engines is a pretty big deal when it comes to gaining new customers and retaining previous ones. You may think that all you have to do is submit yourself to a directory or just put your address on your site but there...
Google Voice Search for Local Stores & Global Enterprises
Earlier this year, Google unveiled voice search in the form of a small microphone on the right side of the search bar. Since then, it has quickly improved in quality for conversational speech. With the popularity of Siri for iPhone, Google and Android users will...
Google+ Page Owners and Managers Update
On November 11, 2013, Google is making some changes specifically for Google+ Page Owners and Managers. There are three main points that they highlight: How your Google+ Profile name and photo may appear in Google products Reminding users to use their mobile...
(not provided): Why is Google Hiding Keywords?
Updated 10/14/13: Google has since removed the (not provided) section from Analytics altogether. You may have noticed the “(not provided)” section has been gradually increasing for your website in Google Analytics and you can thank Google for that mysterious section....
Customer Paradigm Review: Search Engine Optimization
Customer Paradigm Review Reviewed by Abbott W. on Oct 9, 2013. Summary: "The Customer Paradigm team is organized, super knowledgeable and does the homework to know the product. You add great value! Abbott W." Type of Project: Search Engine Optimization Budgeted Hours:...
Thanks to Yala Designs for the new threads!
Many thanks to the Yala Designs team for sending us new clothing from their catalog, after we launched their new Magento Enterprise site, www.YalaDesigns.com
Magento (CE) Community Edition 1.8.0.0 Released
Magento has updated their open source eCommerce platform to edition 1.8.0.0. Every Magento Upgrade is working to fix previous identified bugs, improve the functionality, user experience, and enhance security for your eCommerce website. To view the full documentation...
Customer Paradigm to donate $2,000 of SEO work to local businesses affected by floods.
A few of the team at Customer Paradigm were affected by the recent floods. A few wet basements, one completely flooded apartment, and one programmer who has decided to hang out at his house up one of the canyons (he has 4 weeks of food and an Internet connection). But...
A friday break to watch a very cool video: a bird's eye view (literally) of the French Alps
Every now and then, I see a video that's amazing.This one is worth sharing.Have you ever had a dream where you're flying through the sky? Or wondered how it looks from an eagle's point of view?This video was taken by a small camera, strapped to the back of an Eagle,...
Why 404 & 500 Errors Occur on Your Website
It can be frustrating when you’re trying to browse a website and get a message like, “404 Error: Page Not Found,” or “Oops, looks like something went wrong. 500 Error.” Once people come across a message like this, they usually give up and leave the site. What’s more...
Photos of the Boulder, Colorado Flood – Sep 2013
Not all of Boulder was flooded, and while part of me wanted to be out with the camera capturing the flood, I also had to stay home to bail out the basement. The good news is that everyone on the Customer Paradigm is okay. A few people got wet, but nothing...
Customer Paradigm office closed – Sep 12, 2013 due to flooding
Due to massive flooding in Boulder, Colorado, the Customer Paradigm office will be closed on September 12, 2013.
Magento Catalog Page Load Optimization
Magento Site Issue: Our client had complained of slow site speed for a few months. The long load times were significant enough to warrant concern that valuable sales were being lost. It was clear the issue lie in lengthy queries to the database, specifically when...
Our Client, SEAL Survival, featured on ABC News – 20/20
A quick shout-out to Cade Courtley who was just featured on ABC News - 20/20 program, talking about how to remain calm and alive while in peril. Watch the interview here >>
How Website Diagnostics Can Help Your Website
SEO goes beyond increasing your website’s rankings in search engines; it looks to improve the overall health of your site through website diagnostics. Website diagnostics looks at the technical side of your site and how it affects user experience, which is how helpful...
Review of Customer Paradigm: Magento Enterprise Programming
Customer Paradigm Review Reviewed by Katie S. on Aug 21, 2013. Summary: "Awesome job, thanks again!" Type of Project: Magento Enterprise Development Budgeted Hours: 12 Site: Kyocera Advanced Ceramics Reviewed: Review of Customer Paradigm in Boulder, Colorado Rating:...
Boulder top city in U.S. for tech startups, study says
According to a new study, the city of Boulder, Colorado is the top city in the United States for technology start up companies. As the founder of Customer Paradigm, I've always felt Boulder is a top place to create a company. And now, there's a study that backs it...