SEO Guide: 301 Redirects Explained
What Are 301 Redirects and Why Do They Matter 301 Redirects are the most important action that can be taken when moving content from one URL to another while maintaining PageRank as well as search rankings. If done properly, the value will be transferred over slowly,...
Apparently Microsoft Didn't Read My Article About Checking SSL Certificate Expiration Dates
Apparently Microsoft didn't read my article, Check your SSL certificate and domain name for expiration date: http://www.customerparadigm.com/7-tips-to-get-your-website-ready-for-the-holidays-3-check-your-ssl-certificate-and-domain-name-for-expiration-date/ (Their...
SEO Myths Debunked #6: We`ll Get Thousands of Links To Your Site
This week`s SEO Myth Debunked article is about link farms, and how they can actually do more harm than good for a website. Read More Below >> SEO Myths Debunked #6: We`ll Get Thousands of Links To Your Site The Myth: "The most important thing to Google is...
Emergency Magento Fix: Customer Feedback
Last week, we had someone call in for an emergency fix to their Magento Commerce website.Here's a quick note a couple of days later: Hi Allison, I just wanted to let you know that everything is still working fine. My bosses are extremely happy with how promptly and...
Magento 1.7.0.2: How to Select Both PayPal Express Checkout and PayPal Standard
In Magento Community version 1.7.0.2, many of our clients have complained that they have not been able to select more than one PayPal method at the same time. For example, if you are running Magento Community 1.7.0.2, and want to enable both PayPal Express Checkout,...
How Companies Track You On The Web
For today's guest lecture by Jeff Finkelstein about how Companies Track You on the Web, the presentation is posted here: Click Here To View Presentation: How Companies Track You On The Web by Jeff Finkelstein, CustomerParadigm
Chapped with Your Magento Developer? Try Customer Paradigm (Lip Balm Promo Product)
A few of us are going to the upcoming Magento Imagine Conference, and we just ordered a fun giveaway promo lip balm: The reasoning behind using lip balm, and the tie-in, is that many people who run Magento websites are often burned by developers who don't know what...
Cupcake Sponsorship of Women Who Code
Customer Paradigm was thrilled to sponsor the Boulder-based Meetup, Women Who Code in Denver / Boulder. We're doing what we can to help bring support to all women in their coding aspirations... and this time with tasty cupcakes. Here are a few images from the event,...
SEO Myths Debunked #5: Unsolicited SEO Offers Via Web Contact Forms
I`ve had a lot of positive feedback from website owners who are happy to know the truth when it comes to SEO myths. This week, I`ll tackle a constant trend: Unsolicited SEO offers via your website`s contact form. SEO Myths Debunked #5: Unsolicited SEO Offers...
Quick Professional Headshot in Boulder, Colorado
When a classically-trained Opera singer needed a professional headshot done quickly, she called Customer Paradigm. Here's a quick look at one of the first images:
iPhone Photography – it's all about the lighting
A fun iPhone photo of three ski patrollers on the chair in front of me at Copper Mountain, Colorado. Tech Specs: iPhone 4S, f/2.4, 4.28mm, ISO 50, 1/2400 per second exposure.
SEO Myths Debunked #4: We took a look at your site, and there are some things in the HTML code that are not optimized for search engines
We had a great response to last week`s SEO Myth concerning hand-submission to Google. This week`s SEO Myth Debunked looks at one of the most common tactics people use to spread fear, uncertainty and doubt with Website owners. SEO Myths Debunked #4: We took a look at...
USPS Shipping Quotes Patch for ALL Magento Sites – Community and Enterprise
A quick note: If you're having trouble with USPS shipping quotes on your Magento site, there's a reason why: The United States Postal Service just changed their system (effective today), and it changes the way that USPS works with Magento. Beyond the API changes, they...
SEO Myths Debunked #3: We'll Hand-Submit Your Site to Search Engines
I hope you enjoyed last week`s SEO Myth debunked. I`ve posted them here on our redesigned Customer Paradigm website: www.customerparadigm.com/articles-media/ This week`s SEO Myth we hear quite a bit: we`ll hand-submit your site. Read more below >> SEO Myths...
January 2012-January 2013 SEO Review
It's nice to look back twelve months and take a look at the numbers. For one of our SEO clients, here's a quick snapshot of the increase in traffic: Here is an overview of the increase in traffic year over year, for January 2012 - January 2013: 72.05% increase in...
Magento Tutorial: Building Products in Magento With Multiple Options
In Magento Commerce, the question of how do you best build products with multiple options isn't straightforward. In this tutorial, Lonny Burgos, a Magento Certified Developer, guides you through the process. Questions? Need help with your Magento site?...
Google Images gets redesigned, focuses on speed and metadata
According to Engadget, Google Images has a new design and a focus on speed and meta data. Read the article here >>
SEO Myths Debunked #2: Our Process is Secret – We Can't Tell You What We Do. But Trust Us.
I hope you found last week`s SEO Myth Debunked helpful. This week`s SEO Myth debunked focuses on transparency. R ead more below >> SEO Myths Debunked #2: Our Process is Secret – We Can`t Tell You What We Do. But Trust Us. The Myth: "Our process is secret. We do...
How to Optimize Your Real Estate Photos for SEO
Here's a great article that Alisa on our team found about optimizing Real Estate images for SEO: http://rismedia.com/2013-01-20/how-to-optimize-your-real-estate-photos-for-seo/
SEO Myths Debunked #1: We have an inside person at Google
Search rankings really do matter. Showing up when a potential customer does a search means you have a chance to interact with them. Not showing up in the top ten means that a competitor gets this chance instead. In many industries, a page one ranking for a quality,...
2012 Black Friday online sales up 29%, in-store sales down
< !DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" >Customer Paradigm eLearning Series The latest statistics from the post-Thanksgiving shopping are in. And if you`re like me, you were deluged with emails from online companies, promoting Black...
4 Tips to Get Your Website Ready for the Holidays: #4 – Offer Gift Certificates for Last Minute Purchasers
I thought about joining the procrastination club, but I just didn`t get around to it this year.... On a serious note, many consumers put off holiday purchasing to the absolute last minute. And that`s where gift cards can save the day - to the tune of $100...
4 Tips to Get Your Website Ready for the Holidays: #3 – Check your SSL certificate and domain name for expiration date
This week, we`ll focus on something you should check now, before you are scrambling and losing sales from a website that is down. 7 Tips to Get Your Website Ready for the Holidays: Check SSL and Domain Name Expiration Dates Before you get into the busy holiday...
4 Tips to Get Your Website Ready for the Holidays: #2 – Payment Methods
Did you know that 12% of eCommerce transactions in the US use PayPal? One of the key tips for making sure your website will perform properly for the upcoming holidays is making sure that you have all of the payment options installed that customers expect. Read...
4 Tips to Get Your Website Ready for the Holidays: # 1 – Site Load Speed (Follow Up)
In a follow-up to the previous week`s Site Load Speed Test article, one company took us up on helping them speed up their site. 96% Website Speed Increase: 60 seconds --> 2.17 seconds. Before, the site TVPartsOutlet.com took more than 60 seconds to load. (The...
4 Tips to Get Your Website Ready for the Holidays: #1 – Site Load Speed
USA Pro Challenge Race in Boulder, Colorado, near Customer Paradigm`s office. Photo by Jeff Finkelstein. For many in the US, Labor Day Weekend marks the end of the summer. Students are back in school, and businesses are focused on the always critical fourth...
Customer Paradigm Awarded a Top 300 Best Small Businesses of the West
A little bit of fun news: last night, I was thrilled that Customer Paradigm was chosen as one of the Top 300 Small Businesses of the West by the Business Leader group. Pete Coors (yes, of the beer family in Golden, but he ran their ceramics business) was the...
Top 7 SEO Mistakes to avoid in Magento: #7 – Not Using RDFa Microtagging
You`ve heard of Web 2.0? That`s where sites like Facebook, Flicker and others use interactive Web applications to help people interact. Web 1.0 were the static HTML web pages that might have a form, but lack interactivity (although these static HTML pages still...
Photo of the Venus Transit of the Sun
888.772.0777 303.499.9318 Yesterday, I asked all of the team here at Customer Paradigm to go outside and stare at the sun. Fortunately, they all wore Eclipse Glasses. In case you missed the Venus transit of the sun yesterday, here`s an image of it that I took: Enjoy!...
Top 7 SEO Mistakes to avoid in Magento: #6 – Duplicate Content Via Magento File Structure
Search rankings often boil down to two main things: relevant content and inbound links. There`s other stuff that matters, too, including social media mentions, domain age, page load time, etc. One thing that will hurt you is duplicate content. And by default,...
FedEx Shipping Fix for Magento Versions 1.5 and lower
If you`re running the Magento eCommerce system (version 1.5 and lower) and rely on FedEx for shipping quotes, you may need to update your system so that it works after May 31, 2012. FedEx Shipping Fix for Magento Versions 1.5 and lower What`s going on: FedEx is...
Top 7 SEO Mistakes to avoid in Magento: #5 – Default Subdomains
Many Magento sites are developed in a sub-domain (i.e. shop.yourdomain.com) during a testing phase, and then when it`s time to go live with the site, the store is just left in the subdomain... because it`s easier. This is another top Magento eCommerce SEO...