This Week’s PPC Mistake – Not Having Specific (Enough!) PPC Goals
ARE UNCLEAR GOALS STEERING YOU TOWARDS FAILURE? For those new to digital marketing, the world of paid advertising can seem downright complicated at best and impenetrable at worst. With all the recommended best practices, campaign optimizations and bidding strategies,...
This Week’s Mistake to Avoid – Not Using Geo-Targeting
THIS WEEK'S PPC MISTAKE TO AVOID Not Using Geo-Targeting Here’s a common scenario, you’re scrolling through your social media and an ad pops up about a business near the exact location to where you are standing. This can come across two ways, one, you find it a little...
Voice Search Optimization
VSO THE ULTIMATE GUIDE “Hey Google, what is the easiest way to search thousands of websites and millions of products?” The digital marketing field is an ever changing landscape of platforms, technologies and ideas. One of the latest and greatest is voice search. You...
This Week’s Mistake to Avoid – Mistargeting
THIS WEEK'S PPC MISTAKE TO AVOID MISTARGETING One of the biggest pitfalls when setting up a PPC campaign is targeting the wrong keywords or using the wrong keyword match types. Here's what you can do to avoid this - Using keyword match types in Google Ads lets you...
Common & Costly PPC Mistakes to Avoid
COSTLY PPC MISTAKE TO AVOID: NOT USING NEGATIVE KEYWORDS When Google Ads launched in 2002, it solved a critical need: getting the right ad in front of a customer right at their time of need. Google Ads is incredibly powerful tool for business. Done right, it's...
A Guide to the New GA4
Have you heard the news? There is a new version of Google Analytics that is already available and ready to be utilized! Starting in 2023, Google will begin to dial back Universal Analytics in favor of their most recent iteration, Google Analytics 4. But wait! You...
Brainstorming & Thoughts on Marketing During Covid-19
I hope that you and your family, friends and colleagues are staying safe and healthy during this crazy Covid-19 time. First, I want to let everyone know I'm happy to jump on the phone to help brainstorm new ideas for keeping your business or organization afloat. No...
Is Your eCommerce Store Ready for Black Friday?
Is Your eCommerce Store Ready for One Of the Years Biggest Shopping Days? Over the last few years, Black Friday has become a controversial topic. With stores opening earlier and earlier, many workers and consumers aren’t happy about the intrusion into a family-centric...
Can I create a working physical credit card from a hacked eCommerce site?
Is it possible to create a working credit card using stolen data from a hacked eCommerce site? Our team investigated to find out!
Miami Everglades Connection | Case Study
The Miami Everglades Connection team turned to Customer Paradigm to create a targeted Google Ads PPC campaign that made the phones ring. Our team found that while other people were advertising in the space, there were significant opportunities to generate leads through a Google Ads campaign. Based on our keyword research, we were able to help the client set a daily and monthly budget, and forecast demand based on the existing volume of monthly searches.
Boulder Flatirons Six Degrees Below Zero
Enjoy a couple of photos of Boulder, Colorado's iconic Flartirons in the snow, Feb 7, 2019. It was six degrees below zero, and had snowed last night. Taken 2.3 miles from Customer Paradigm's offices with a Canon 1DX Mark II, 70 mm, f/16, ISO 100, 1/400 second,...
Jan 20 Full Moon Lunar Eclipse Wolf Blood Moon
Last night's Wolf Blood Super Moon above Boulder, Colorado. In case you missed it, I was up at NCAR here in Boulder, Colorado to capture the Jan 20, 2019 lunar eclipse. Taken with a Canon 1DX Mark II, using a 300 mm f/4 lens and a 2x extender, for a total of 600 mm...
Adding Apple Pay to Your eCommerce Store
There are more than 700 million iPhones currently in use around the world. And last year, 67% of visits to websites were done from a mobile device (worldwide). If you're looking for a quick way to post mobile conversions on iOS devices, adding Apple Pay to an...
20% of the US Has Smart Speakers – Is Your Business Ready?
The Future is Voice Activated For this past Father's Day my 10-year-old daughter Ori made me an amazing breakfast: scrambled eggs, sliced cucumber, toasted bagel...I loved it. My 13-year-old daughter Sadie, however, figured out how to program Alexa to create an...
Supreme Court Tax Ruling: What it Means for eCommerce Merchants
Supreme Court Changes eCommerce Tax Laws Yesterday, the Supreme Court ruled that states can compel eCommerce sites to collect sales tax from online buyers, even if they don't have a physical presence in that state. For the states, this potentially means they can...
Cloud Hosting Review: Nexcess Cloud Hosting with Auto Scaling & Caching
Today, I'm going to run through a review of the new Nexcess cloud hosting system. They've created an easy to use system that includes auto scaling (in case you have a ton of users hit your site), as well as built in caching and accelerator support. When I was...
Magento Imagine 2018 Recap
Last week I was at my seventh Magento Imagine conference, and as I've done for the past six years, I'm doing a recap of my experience there, incuding what's new, what's the same, and what to expect for the year to come. In a lot of ways, the Magento Imagine show is a...
Build Your Brand & Sell More with User-Generated Content
Customers are Your Best Salesmen Humans are hardwired to learn from each other – this is how the human race survives. If we see someone make a bad decision, chances are we aren't going to want to make that same bad decision. But, if we see someone make a decision that...
Configuring Payment Options in Magento 2
The Magento 2 platform offers a number of different ways you can allow your customers to pay. The standard Magento 2 install comes with basic payment methods that do not require any third-party involvement or setup. Offering different payment options maximizes the...
Get Caught Up – February 2018 Magento, eCommerce, and Marketing News
February feels like it came and went in the blink of an eye – and if you’ve been as busy as we have, you might need a minute to catch up on everything that happened this month. A lot of news has come out of the Magento-sphere, including new security updates. Magento...
Getting Crafty – The eCommerce Guide to Pinterest
Pinterest is not to be ignored if you want to buy or sell products online. You might be thinking, I’m already on a bunch of social media platforms…do I really need to have my business on Pinterest? Let's look at the numbers... 93% of Pinterest users say that they use...
The Bottom Line Store | Case Study
About Our Client Bottom Line Store is passionate about helping customer’s live a happier, healthier lifestyle with a curated selection of high quality personal-care, household and organic products. Bottom Line Store takes the stress out of buying products for a...
How To Set Group Pricing in Magento 2
Magento eCommerce merchants may want to set different pricing options for their different customer segments. With the Magento 2 Group Price feature, you are able to set up specific prices per product per customer group. In this blog we will cover: What is Group...
Magento 2 Theming Basics
The Basics of Magento 2 Theming A theme in Magento 2 defines the look and feel of a storefront, which is what site customers see when they visit. It is the domain of the front-end developer and the starting point for almost every tutorial that describes front-end...
Migrating to Magento – Factors to Consider
When it comes to what system to set up your eCommerce site on, there are a number of options to choose from. Initially, the system you built your store with may have worked for your business. However, there will come a time when you will want to re-evaluate what...
Bottlestore.com – an O.Berk Company | Case Study
About Our Client Want to call the Bottlestore.com Phone #? Bottlestore.com Phone number: (888) 842-0506 Bottlestore.com is a O.Berk company. Bottlestore.com provides packaging solutions for sale online as a division of O.Berk – a company founded in 1910 to...
Get Caught Up – January 2018 Magento, eCommerce and Marketing News
Can you believe we are already one month into 2018? January has been a blast – we’ve been excited to hit the ground running this year with even more amazing eCommerce solutions for our clients. And – it looks like we aren’t the only ones! From the focus shifting...
3zero3 Motor Sports Inc. | Case Study
About Our Client 3zero3 Motorsports is dedicated to automotive maintenance, repair, and performance upgrades. Servicing Audi, BMW, Porsche, Volkswagen, and Mini Cooper in the Denver, CO metro area. They needed a partner who could help them migrate to a more powerful...
What Goes Where? Your Guide on What to Post on Social Media
You’ve gone through the process of setting up social media accounts for your eCommerce business, you've taken the time to learn how to write a quality post…but are you posting the right content on your different platforms? Not all content is created equal, and not...
Magento Commerce or Magento Open Source – Which Is Right for My Business?
In June 2017 Magento announced a rebranding of its product suite. This rebranding included renaming and reconfiguring of the three primary Magento platforms. Magento Community Edition, is now Magento Open Source. Magento Enterprise and Magento Cloud Edition have now...
A Guide to Layered Navigation in Magento 2
Layered navigation provides a way to filter products on your Magento 2 store by certain attributes. The layered navigation is typically found on category pages, on the left side of the page. Some other names people may use for it are filters or the left sidebar - but...
Is Your Store Leveraging the Best Kept Secret of Social Proof?
Many different factors affect how your customers make purchasing decisions. How do you encourage sales at your eCommerce store over your competitors? Find a way to influence your customer’s opinion. One way to encourage purchases and reassure customers that they’ve...