8 Ways To Drive Targeted Traffic #6: Print Advertising (Acquire)
eLearning Series by Jeff Finkelstein Another great way to get people to visit your website is to reach out with an old-school medium: print advertising. With newspapers struggling for ad revenue, now's one of the best times to place ads. Prices are low, and you have a...
8 Ways To Drive Targeted Traffic #7: Build A Useful Web Application
eLearning Series by Jeff Finkelstein This week's tip to drive traffic to your website gives your site visitors something useful... while allowing you to keep in front of them with a branded message. Eight Ways to Drive Traffic To Your Website Tip #7: Build A Useful...
8 Ways To Drive Targeted Traffic #8: Translate your Site
eLearning Series by Jeff Finkelstein We took off a couple of weeks since sending the last newsletter to focus on the Search Engine Optimization Workshop we put on last week. It was a great group who participated in the five hour session! Below is the eighth and final...
10 Ways to Use PHP On Your Website #1: What is PHP & Why Should I Care?
eLearning Series by Jeff Finkelstein Our next eLearning series, Top Ten Ways To Use PHP On Your Website, focuses on how you can use the php programming language to deliver a more compelling user experience. What is php and why should I care? Read more below >>...
10 Ways To Use PHP On Your Website #2: PHP Programming & Geolocation
eLearning Series by Jeff Finkelstein Thanks for all of the feedback about the new series last week - it sounds like this is a great topic for many people. This week, we'll explore how php programming can be used to customize a website, depending on where a user is...
10 Ways To Use PHP On Your Website #3: Random Quotes and Testimonials
eLearning Series by Jeff Finkelstein Testimonials are a great way to make people feel from comfortable about your website. But nobody actually reads testimonial pages. The answer... read below >> Ten Ways to Use PHP On Your Website Tip #3: Random Quotes &...
10 Ways To Use PHP On Your Website #4: Using PHP on HTML Pages
eLearning Series by Jeff Finkelstein Have you ever wanted to make a site more dynamic, but didn't want to have to change all of the page names? There's an easy way to do this... read more below >> Ten Ways to Use PHP On Your Website Tip #4: Using PHP on HTML...
10 Ways To Use PHP On Your Website #5: Emergency Contact Information
eLearning Series by Jeff Finkelstein PHP can help you do more than just create web pages. This week's example highlights how you can keep employee's emergency contact information in one place and easily accessible. Read more below >> (Note: we are making this...
10 Ways To Use PHP On Your Website #7: PHP auto-detect mobile visitors to your website
eLearning Series by Jeff Finkelstein We took off last week as we were trying to keep up with all of the influx of work. We've hired two new people to our team so that we can crank out projects faster. This week's PHP tip uses programming to automatically detect if...
10 Ways To Use PHP On Your Website #8: Use PHP to Personalize Your Website With Customers Names
eLearning Series by Jeff Finkelstein We're thrilled to welcome Boulder, CO-based PlayFair Toys to our client list this week - we're going to be using PHP to help bring their eCommerce site to the next level. Doesn't it make you feel good when someone you've met before...
10 Ways To Use PHP On Your Website #9: Use PHP to Send Emails From Your Site
eLearning Series by Jeff Finkelstein PHP can also be used to send email message from a website. This week's PHP tip shows how. Read more below >> Ten Ways to Use PHP On Your Website Tip #9: Use PHP To Send an Email From Your Site Confirmation and Alert Emails If...
10 Ways To Use PHP On Your Website #10: Use PHP to Backup mySQL Databases
eLearning Series by Jeff Finkelstein PHP can be used to easily back up a database from a website. This week's PHP tip shows how. Read more below >> Ten Ways to Use PHP On Your Website Tip #10: Use PHP To Back Up A Database From Your Site Backing Things Up Most...
Tip #1: A Video Is Worth More Than A Thousand Words
eLearning Series by Jeff Finkelstein Our next eLearning series is devoted to social media. I've resisted chasing after the buzz of social media for a while, because in many cases a lot of time, money and effort were being wasted on things that didn't really contribute...
Tip #2: Headshots Are A Critical Component of Social Media Marketing
eLearning Series by Jeff Finkelstein Thanks for all of the fabulous feedback last week on using videos on your website. This week's tip is simple, but is a foundational element of success in social media marketing: the headshot. Social Media Tip #2: Successful...
Tip #3: Facebook Places: The Next Big Thing? Or Come Rob Me?
eLearning Series by Jeff Finkelstein This past week, Facebook rolled out a new system called Places that lets your Facebook friends know where geographically you are located. What is it? How does it work? Should you sign up? What are the risks? And what does it mean...
Tip #4: Video Emails for Religious Non-Profit Organizations
eLearning Series by Jeff Finkelstein Thanks for all of the great feedback last week about Facebook's Places system. One thing I found out about Facebook and inserting links is that if you want to post a link to a secure page (i.e. a place to sign up or make a purchase...
Tip #5: Google Instant Search Review
eLearning Series by Jeff Finkelstein If you've noticed a change to Google's search results in the past few weeks, it's because they've implemented a new system called "Google Instant." This is just for people who go to the Google.com site; it doesn't currently work...
Tip #6: Book Marketing Case Study for Authors
eLearning Series by Jeff Finkelstein Last week, my wife was featured in the lead story on the front page of USA Today, and then was interviewed live on a national morning news show the following day. And it all started with a Google search. Here's how it all happened,...
Tip #7: SEO = PR | How A #1 Search Result in Google Led to NY Times Article
eLearning Series by Jeff Finkelstein What is a #1 search result worth to a business or organization? For my wife's site, a top result for "bar mitzvah rabbi" led to a front page New York Times feature article (this Sunday). Read more below >> Search Marketing...
Tip #8: Facebook "Messages" System Review
eLearning Series by Jeff Finkelstein Email Marketing Case Study: Facebook Messages Inbox Review Last week, Facebook announced that they were launching their own email service, in an attempt to compete with Gmail, Yahoo, Hotmail and others. Facebook users now have the...
Tip #9: Photos from Dec 21, 2010 Total Lunar Eclipse
eLearning Series by Jeff Finkelstein In case you weren't able to see last night's total Lunar eclipse, when the moon turned a deep red, I stayed up late with my six year old, Sadie and braved the cold weather. As the year draws to a close, I want to wish you and your...
Website Mistake #10: Five Steps To Reduce Clutter
eLearning Series by Jeff Finkelstein Five Steps To Reduce Clutter One of my favorite books is called, A Perfect Mess. The author describes why disorganization can often lead to breakthrough discoveries, and why you shouldn’t feel guilty about having piles of paperwork...
Website Mistake #9: Broken Links, Error 404 Handling and Permanent 301 Redirects
eLearning Series by Jeff Finkelstein Broken Links, Error 404 Handling and Permanent 301 Redirects As pages are added and removed from a site, it’s easy for links on other pages of the site to become broken. And if you have banner ads or CPC campaigns running, you want...
Website Mistake #8: Your Footer Navigation's Five Critical Elements
eLearning Series by Jeff Finkelstein Your Footer Navigation’s Five Critical Elements Research shows that more advanced users often rely on the footer navigation to find their way around. The advanced user typically doesn’t patiently sift through your site - they want...
Website Mistake #7: Typooos and Missstakes
eLearning Series by Jeff Finkelstein Typooos and Missstakes Poor grammar and spelling reflects poorly on your company. It conveys a less-than-professional impression and shows you don’t pay attention to the little details. Now I know I’m a stickler for grammar and...
Website Mistake #6: Cheesy Flash Intros
eLearning Series by Jeff Finkelstein Cheesy Flash Intros Some graphic designers are convinced that the best way to get people to pay attention to what you do is to give them the equivalent of a 30-second commercial each time you visit the site. The big blaring flash...
Website Mistake #5: No Privacy Policy
eLearning Series by Jeff Finkelstein No Privacy Policy To be completely honest, very few consumers read the actual privacy policy on a site. Most people other than lawyers and privacy consultants don’t actually read all of the fine print and jargon. But simply having...
Website Mistake #4: Your Website Content is Stale & Old
eLearning Series by Jeff Finkelstein Your Website Content is Stale & Old Have you been to a website that featured a press release from five years ago? Or mentioned that they’ll be visiting a trade show that happened last fall? Not every website needs to be updated...
Website Mistake #3: Your Links Do Not Look Like Links
eLearning Series by Jeff Finkelstein Your Links Don’t Look Like Links People know that on the Internet, if something is blue and underlined, it’s a link. If a graphic says: ... you can figure out what to do pretty easily. Okay, if it’s red and underlined,...
Website Mistake #2: Your Site Does Not Explain What You Do
eLearning Series by Jeff Finkelstein Your Site Doesn’t Explain What You Do I've found that many sites are designed with the “assumption” that the person visiting the site already knows everything about your industry and the products and services you offer....
One Main Message Per Email
eLearning Series by Jeff Finkelstein Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to...
Top Ten eCommerce Tips for Your Website #8: Take PayPal
eLearning Series by Jeff Finkelstein Many eCommerce websites are losing out on 12% or more by not accepting PayPal on their website. eCommerce Tip #8: Take PayPal Make It Easy to Purchase With PayPal Did you know that PayPal handles 12% of the eCommerce...