Magento 2 Guide: Creating Virtual Products
Magento 2 platform has several different types of products to choose from when setting up your eCommerce store. One of these product types is a Virtual Product. Virtual Products are non-tangible products such as memberships, warranties, services, or subscriptions....
Get Caught Up – December 2017 Magento, eCommerce and Marketing News
Happy New Year! eCommerce sales grew 18.1% this holiday season – and predictions show that 2018 will be an even bigger year for eCommerce growth. Is your business ready for a productive and profitable year? Want to know what we predict will be the big trends in...
The 10 eCommerce Predictions You Need to Know for 2018
Black Friday 2017 saw a record $5 billion in sales in just 24 hours, marking a 16.9% increase over Black Friday 2016. 2017 saw eCommerce sales hit record levels – and we expect 2018 to be even bigger. As 2017 winds down, we look ahead to some of the rising eCommerce...
The Ultimate Guide to Gift Guides
Gift guides are a way to highlight products from your catalog to your customers. They are a way give your customers inspiration for any holiday, season, or event that they might need a gift for. With hordes of customers purchasing online to complete their last minute...
How to Change the Admin URL in Magento 2
The admin URL is the URL you use in your web browser to access the backend or admin panel of your Magento store. This is the information hub for your Magento store – where you can view, edit and manage everything from order data, customers, to settings for your checkout, and extensions. Learn how to change this URL to increase your Magento 2 security.
9 Tips That Smart Merchants Know to Write Effective Social Posts
Each social media post is a representation of your brand for the whole world to see, therefore it is important to know a few social media writing basics to avoid looking sloppy or uninformed. Social media content writing doesn’t have to be difficult, these 9 tips will help you create excellent, share-worthy content across all of your social media platforms.
Here’s What You Need to Know from November 2017
November monthly round-up, get caught up on all things Magento, digital marketing, eCommerce and more from November 2017.
How Do I Set Group-Specific Product Pricing to a Customer Group in Magento 2?
In this 7-part series, we will answer all of your questions about Customer Groups in Magento 2 and break down everything you need to know to create and configure customer groups on your Magento 2 store. Customer groups allow you to set a variety of different...
Let’s Get Started – Social Media for eCommerce
Studies show that 74% of customers rely on social media to help guide their purchasing decisions. Social media platforms such as Facebook, Instagram, Twitter, and Pinterest can help retailers market to larger audiences by meeting customers where they already hang out online and allowing customers to easily access their brand. Learn how to get started with using social media for your eCommerce company in this guide.
Choosing the Magento Development Agency that Fits Your Company
Whether it’s a brand new Magento 2 site build, ongoing site maintenance, installing security patches, platform version upgrades, or implementing a new extension – there are several things to take into consideration before making your final decision on who should be your Magento development company. Learn the factors that go into choosing the best Magento development company for your business.
Installing the New SUPEE-10415 Magento Patch
This week, Magento has released a new security patch – SUPEE-10415. This patch contains multiple security changes to the system, including the ability to prevent cross-site scripting (where malicious code from another site could harmfully interact with your eCommerce system). It also prevents an attack from remote admin users from being able to execute code on a site (and stealing credit card data in the process). Learn how and why you should keep your Magento store up to date with the latest patches.
8 Tips to Engage Customers Effectively
Keeping your customers engaged with your business is a key component of customer retention and repeat sales. Learn how to effectively engage with your customers without annoying them in this guide.
How Do I Assign a Promotional Rule to a Customer Group in Magento 2?
Part six of a seven-part series to explore customer groups in Magento 2. In this section, we will learn how to add promotional rules to customer groups in Magento 2.
How Do I Assign Tax Rules to a Customer Group in Magento 2?
Part five of a seven-part series to explore customer groups in Magento 2. In this section, we will go through the steps of adding a tax rule to a customer group in Magento 2.
8 Tips for Understanding The Holiday Shopper
The holiday season changes customers – shopping behaviors tend to change pretty drastically around this time of year. Check out these 6 tips to understanding your holiday customer and how to market to them effectively.
14 Blog Topic Ideas That Are Missing From Your eCommerce Store
Beat writers block and get inspired with 14 blog topic ideas for your eCommerce company blog.
How Do I Assign Customers to a Customer Group in Magento 2?
Part four of a seven-part series to explore customer groups in Magento 2. In this section, we will be taking a look at how to add customers to customer groups in a variety of ways.
How Do I Create a New Customer Group in Magento 2?
Part three of a seven-part series to explore customer groups in Magento 2. In this section, we will walk through all of the steps to create a new customer group in Magento 2.
How to Integrate Google Analytics with Magento 2
Google Analytics is a free service provided by Google to give you almost endless possibilities for tracking different data on your Magento 2 site. Learn how to integrate this powerful tool with your Magento 2 store.
How Do I Change the Default Customer Group in Magento 2?
Part two of a seven-part series to explore customer groups in Magento 2. In this section, we will explore default customer group settings and how to change them on your Magento 2 store.
Yesterday’s Nation Wide Internet Outages
Have trouble visiting websites yesterday? You weren’t alone. A small misconfiguration by Level 3 caused nationwide outages. Learn more…
What is a Customer Group in Magento 2 and What Do They Do?
Part one of a seven-part series to explore customer groups in Magento 2. First up, Magento 2 customer group basics – what is a customer group, what can you do with customer groups and what are some real-world examples of their use?
7 Tips to Make More Money with Social Media this Holiday Season
A company’s social media presence can have a huge impact on holiday shoppers final decisions. Nearly 1 in 5 shoppers state that a brands social media effort has an influence on their holiday purchasing decisions. With huge growth projected for the 2017 holiday season, you should be leveraging every available avenue to market your business. Learn 7 tips you can easily take advantage of on your social profiles this holiday season!
Magento 2: Creating Downloadable Products
. A downloadable product is a digital file that a customer can purchase from your site, such as a music file, eBook, software application, instruction manual, video, or update. Learn how to create and configure downloadable products on your Magento 2 store with this how-to guide!
How to Win Sales Like a Pro – Your Guide to Abandoned Cart Emails
For every eCommerce business, abandoned carts are an inevitable situation. Studies show that 69% of shopping carts are abandoned – one in four shoppers will abandon their cart. That’s a lot of lost profits. How do we combat the problem of abandoned carts? Abandoned cart (or cart recovery) emails are one tool you can use to bring customers back to your store to complete their purchase. Learn how to create an abandoned cart email capaign to win sales like a pro.
Changing Default Product Sorting in Magento 2
Recently, one of our clients wanted to know if we could change the default sorting direction for the product list on their site. In Magento 2, the default sorting order is ascending, but what if you would like to set it to descending by default? While it would seem...
Magento 2: A Guide to Hosting
Knowing the in’s and out’s of hosting your Magento 2 store can be tricky, there are a lot of things to consider. We regularly get questions from our clients about what their hosting provider does and does not do. Learn everything you need to know about hosting your Magento store, including: the different types of hosting available, what a hosting provider does, and how to select the right hosting provider for your business.
Don’t Wait Until It’s Too Late – Learn How to Create Backups for Your M2 Store
Can you remember the last time you took a copy of your current Magento site and stored it in a safe location? Most Magento merchants can’t. Learn why backups matter, when you should perform backups and how to perform a backup on your Magento 2 store.
Magento 2 Migration – When Is Right for Your Business?
The question of when to migrate to Magento 2 is on many merchants’ minds – as the platform continues to stabilize and expand its feature set with the release of the Magento 2.2 update and with an eventual end of life to Magento 1 support. The question of migration is not “if”, but rather “when”. Find out how to determine the right time for your business to migrate to Magento 2.
A Guide to Up-Sells, Cross-Sells and Related Products on Magento 2
One of the best ways to personalize the customer experience on your Magento 2 store is to offer up-sell, cross-sell, and related product suggestions. Magento 2 comes with up-sell, cross-sell, and related product suggestion functionality built in by default. Learn how to configure these options on your Magento 2 store and encourage your customers to buy more!
An Introduction to Javascript in Magento 2
Javascript in Magento 2 can be confusing, and many changes have been made to how the platform handles Javascript from Magento 1 to Magento 2. At the September 2017 Colorado Magento Meetup Lead Developer, Mike Stacey lead the conversation on implementing Javascript in Magento 2 including, the differences between Javascript in Magento 1 and Magento 2 and Require JS and how to use it. Check out our slides and notes from this meetup!
7 Shipping Tips for Your eCommerce Store This Holiday Season
Shipping can make or break a business – particularly around the holidays when anxiety to get gifts on time is at an all-time high. Learn how to stay ahead of your holiday shipping with these 7 tips!