GEMI SD Planner – Sustainable Development Software Tool
eLearning Series by Jeff Finkelstein Today, the Global Environmental Management Initiative (GEMI) released a new interactive version of its sustainable development tool, the GEMI "SD Planner™", as well as a new tool, the GEMI "SD Planner™ Gateway." "GEMI's mission is...
Make sure your business doesn't send spam
eLearning Series by Jeff Finkelstein Q: Our business wants to send an email campaign out to our list - but we're worried about privacy and making sure our messages aren't considered 'spam.' How can we avoid problems? A: You're correct to worry - people are much more...
Is Your Business Information Safe?
eLearning Series by Jeff Finkelstein Officials at Indiana State University confirmed in recent weeks that the names and social security numbers of 10,420 students attending the university during the 1996 to 1997 school year were posted on the Internet due to a mistake...
Tip #3: Use incentives to get people to act
eLearning Series by Jeff Finkelstein President Obama took the oath of office this week (twice, just to be sure), it's likely going to be some time before the economy is back to where the Dow tops 14,000 again. One of the quickest ways to increase business in a tight...
Tip #2: Listen to Customers With Surveys
eLearning Series by Jeff Finkelstein If you're like 90% of most customers, when you have a bad experience at a restaurant, you usually won't complain. You just won't go back. I know this was true for me (although I've gotten better about speaking up recently). My wife...
Hotel Privacy: Minor Human Negligence Can Lead to Major Invasion of Privacy
eLearning Series by Jeff Finkelstein I've written before about how businesses need to carefully safeguard the privacy of their customer's information, but a recent privacy incident nearly took my breath away because it struck so close to home. It's not because of what...
Case Study: Customer Paradigm Boosts City of Denver's Trade Show Business by 20%
eLearning Series by Jeff Finkelstein CUSTOMER PARADIGM DELIVERS AUTOMATED LEAD MEASUREMENT SOLUTION - BOOSTS DMCVB TRADE SHOW BUSINESS BY 20%. CHALLENGE: Increase convention & trade show business to Denver by 20%. STRATEGY: Squeeze every lead out of each trade...
Tip #5: Redesign or Update Your Website
eLearning Series by Jeff Finkelstein So, in full disclosure, I know that this is a self-serving tip. After all, we do help people design, build and update their websites. But this week's tip goes out to those who have websites that are out of date or don't fully...
Tip #4: Offer an Educational Webinar
eLearning Series by Jeff Finkelstein In these tight economic times, people are often looking for leadership. The organizations that can get ahead of the issues, and let people know what they should be doing in order to achieve success (both personally and...
Tip #6: Reach Out With An Oversized Postcard
eLearning Series by Jeff Finkelstein One of the most cost-effective ways to get in front of new and existing customers is to send an oversized postcard. While email is also a valuable way to stay in touch, the fact is that some people respond better to direct mail....
Tip #1: Ask For Referrals
eLearning Series by Jeff Finkelstein If you're like me, you've been barraged with news of colleagues, friends and family losing their jobs, or businesses that are having a tough time weathering the current economic climate. With banks failing, companies shedding jobs,...
Website Mistake #1: No Way to Contact Your Company
eLearning Series by Jeff Finkelstein No Way to Contact Your Company? The first mistake to avoid is one we see all the time: There’s no way to contact a company from their website. Did you know that one of the top reasons your current customers visit your website is to...
Top Ten eCommerce Tips for Your Website #10: Tribute To Carol Susan Roth
eLearning Series by Jeff Finkelstein It's with a heavy heart this week that we at Customer Paradigm mourn the passing of a wonderful client, Carol Susan Roth. After a long battle with brain cancer, she passed away earlier this week. She was my wife's literary agent...
Top Ten eCommerce Tips for Your Website #9: Unique Selling Proposition
eLearning Series by Jeff Finkelstein As a follow-up to tip #1, How Fast Does Your Site Load? we recently upgraded the DiscountDecorating.com site to a newer and faster server. (The older server couldn't handle the 575,000 pages per day of traffic and was slowing down...
SEO Case Study Update: Publish Your Content As An eBook
eLearning Series by Jeff Finkelstein A quick update to last week's Web marketing tip about publishing your book as an eBook. One of the books, 12 Strategies for Search Engine Optimization, is now available on Apple's iTunes bookstore! This comes on the tail of...
SEO Case Study: Publish Your Content As An eBook
eLearning Series by Jeff Finkelstein Thanks to everyone who came to see me speak at last weekend's WordCamp Boulder 2010 event. They packed the room (standing room only out in the halls) for my Search Engine Optimization talk about Word Press sites. The session was...
Social Media Case Study: Facebook Places
eLearning Series by Jeff Finkelstein This past week, Facebook rolled out a new system called Places that lets your Facebook friends know where geographically you are located. What is it? How does it work? Should you sign up? What are the risks? And what does it mean...
PPC Case Study: Lead Generation For Direct Oil Investment
eLearning Series by Jeff Finkelstein Thanks for all of the positive feedback last week about the Brooklyn Autism Center's fundraising case study. I heard from so many people who forwarded it along to their friends at non-profit organizations. This week, with oil in...
PPC Case Study: A Novel Use For Google Adwords
eLearning Series by Jeff FinkelsteinOver the weekend, I was thinking about a novel and quick way to use Google Adwords to help fill a spot for a local child care center (and avoid being stuck with a $450 bill). Micro-Targeted CPC Campaign A Novel Approach to Using...
Cell records used to punch hole in suspect's story
eLearning Series by Jeff Finkelstein By Alex Dominguez The Associated Press Originally published December 17, 2004. Baltimore Sun Whenever a cell phone is on, somebody somewhere can use it to track its owner's movement. Investigators used that little understood fact...
Taking A Stand for Organic: Making Customers Care
eLearning Series by Jeff Finkelstein Making Customers Care E-Mail Marketing Case StudiesPublished in ClickZ BY Heidi Anderson | April 29, 2004 We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can...
Making Customers Care
E-Mail Marketing Case Studies - Published in ClickZ We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can be easier to talk than act. We sometimes get bogged down and don't know where to start. This...
CPC Case Study: Micro-Targeting Pay Per Click Campaign
eLearning Series by Jeff Finkelstein CPC Case Study: A Novel Use for Google Adwords Over the weekend, I was thinking about a novel and quick way I used Google Adwords to help fill a spot for a local child care center (and avoid being stuck with a $450 bill). Pay Per...
Email Marketing Case Study: Video Email Campaign
eLearning Series by Jeff Finkelstein Thanks for all of the great feedback last week about Facebook's Places system. One thing I found out about Facebook and inserting links is that if you want to post a link to a secure page (i.e. a place to sign up or make a purchase...
Search Marketing Case Study: Google Instant Search
eLearning Series by Jeff Finkelstein If you've noticed a change to Google's search results in the past few weeks, it's because they've implemented a new system called "Google Instant." This is just for people who go to the Google.com site; it doesn't currently work...
Peeping Phones: Doesn't Privacy Matter?
eLearning Series by Jeff Finkelstein Op-Ed Letter Printed in NY Times Published: December 19, 2003 To the Editor: In an attempt to sell more minutes, wireless phone providers ignored the privacy implications of a portable, covert digital camera embedded in a cellphone...
Case Study: Basking in the Orange Glo of Coupons
E-Mail Marketing Case Studies - Published in ClickZ Coupons are common in the offline world, at least here in the United States. They're so popular, a journalism professor once told me the majority of daily newspapers sell the most papers on Wednesday, primarily...
E-mail Marketing Case Study: Orange Glo of Coupons
Basking in the Orange Glo of Coupons E-Mail Marketing Case StudiesPublished in ClickZ BY Heidi Anderson | December 11, 2003 Coupons are common in the offline world, at least here in the United States. They're so popular, a journalism professor once told me the...
Part II: What If the Lights Go Out on Your Campaign?
eLearning Series by Jeff Finkelstein September 4, 2003 When we left off, BP Solar was attempting to use a fantastic opportunity to show off its alternative to traditional energy sources. A power failure had affected a large area of the East Coast. BP Solar wanted to...
Part I: What If the Lights Go Out on Your Campaign?
eLearning Series By: Jeff Finkelstein August 21, 2003 If this column were your only source of e-mail marketing news, you might think all campaigns are executed flawlessly and everyone has results she wants to brag about. But we all know it isn't that easy. Glitches...
Jeff Finkelstein to be Keynote Speaker for Rocky Mountain Direct Marketing Association
eLearning Series by Jeff Finkelstein BOULDER, CO, May 22, 2003 Jeff Finkelstein, founder and president of Customer Paradigm, a Boulder-based privacy consulting and Web marketing company, will be the keynote speaker for the RMDMA's June 5th Meeting at the Arvada Center...
Starting A New Company Without Venture Capital
eLearning Series by Jeff Finkelstein While I was a student at the CU MBA program, the Internet promised to fundamentally change the way businesses operated. From the fall of 1998 to when I graduated in June of 2000, we frequently had guest speakers that had started...