How to Create Store Views in Different Languages on Magento 2
Many eCommerce sites have customers from all over the world. It can be helpful to show your site in more than one language in order to accommodate customers who speak other languages. Learn about Magento 2 store views and how to create store views in other languages.
Mixed Content – Is Your Website Secure?
This October, Google released a mixed content mandate. It’s a new and really major change to how websites are displayed in Google’s Chrome Browser – which is now used by 76% of all users on the Web. Learn how to secure you website!
Magento 2: Optimizing Site Performance
Speed matters, studies show that slow page load times can lead to a decrease in your sales. Learn how to optimize your Magento 2 site speed and performance.
Your Comprehensive Guide to Holiday Email Marketing
Email-driven revenue doubled for both Black Friday and Cyber Monday in 2015. Email is still the number one marketing tool –
particularly around the holidays. Learn how to create effective and engaging emails this holiday season.
Everything You Need to Know About Switching to HTTPS
Google has announced that starting in October 2017 sites not using the HTTPS protocol will be more heavily punished with “non-secure” warnings. Find out what this means for your site and how to begin the switch over to HTTPS.
Magento 2: Best Security Practices
Magento 2 is a comprehensive, robust eCommerce platform with an enormous active support community. As with any eCommerce platform, Magento sees security vulnerabilities and attacks from time to time. Learn how to keep your Magento 2 eCommerce store safe and secure.
8 Tips for Your 2017 Holiday Marketing
Happy Holidays! Not ready to hear that yet? Neither are most Magento eCommerce merchants. Which is why it's time to start thinking about your holiday game plan to get ahead of the rush. In 2016 US retail eCommerce sales increased 17.8% and studies project another...
Magento Quick Fix: USPS First Class Name Value Change
Learn how to fix the most recent bug affecting Magento 1 and Magento 2 USPS first class shipping rates with this guide.
What’s in a Name? – Magento’s Rebranding
At Magento Live UK 2017 Magento announced a rebranding of its core products. This rebranding includes a change in product naming for many of the Magento products with which we are familiar. So, what are these name changes, how do they affect you and how do they indicate the direction Magento is headed?
Magento 1 Support Extended – What this Means for Your Magento Store
On May 30th, 2017, Jason Woosley – the Magento SVP of Product & Technology – announced that the Magento 1 end of life date had been extended. What does this mean for your Magento store and when should you make the move to Magento 2?
Magento 2.2 – It’s Coming Right for You! | Colorado Magento Meetup Notes
In our third Colorado Magento Meetup, we talked about the upcoming Magento 2.2 release. Magento 2.2 is getting ready for official release, let’s take a look at some of the improvements and new features included in this platform update.
Magento 2: Creating Basic CMS Pages
Your store’s pages are one of the first impressions that customers have with your store. Creating, editing, and managing your Magento 2 store pages and content is one of the most basic and necessary functions a merchant needs to know when running a Magento 2 store. Learn how to create basic CMS pages with this guide!
Everything You Need to Know About Blogging to Increase Traffic and Sales
Still asking what the point of having a blog on your Magento e-commerce store when your primary objective is to sell things online is? Let me explain further why this strategy is worth the investment.
Designing an E-Commerce Loyalty Program to Increase Retention and Sales
Loyalty programs are the perfect customer retention tool. We already know that it costs less to retain an existing customer than to gain a new one. Loyalty programs are an important part of your customer’s post-purchase journey. They are a way to keep your customers...
How to Choose the Right Magento 2 Extension
Knowing how to choose the right extension for Magento 2 is a skill that all merchants should have. Whether you have spent hours chatting with an extension company’s support staff or installed an extension that worked on the Magento 2.1.6 release but broke on Magento...
Building Trust & Connection: The Importance of Your About Us Page
There are a lot of different elements to create and optimize when building your e-commerce store. When you’ve invested hours of hard work into uploading products, creating categories, planning your shipping processes and so much more – it can be easy to let something...
Photos from the Solar Eclipse over Boulder
Customer Paradigm Founder Jeff Finkelstein photographs the solar eclipse over Boulder on August 22nd.
4 Simple Ways to Eliminate Customer Complaints Before They Happen
If you are running a business, whether a Magento e-commerce site or a traditional brick and mortar store – chances are at some point you are going to receive a complaint. Even if you have the most streamlined processes, award winning customer service, and highest caliber products – inevitably someone will be unhappy at some point. Learn how to prevent customer complaints before they happen.
Make Money: Remember to Manage the Product’s Perceived Value!
Learn how to make more money by managing your products perceived value and strategies to increase your perceived value on your Magento e-commerce store.
How to Create and Manage Search Terms on Your Magento 2 Site
Search terms allow your customers to search for a specific SKU, product, or category to find what they’re looking for with ease and ultimately, complete a purchase on your site. Search terms are important to not only provide results on what products your site offers but to also display other products your customers may be interested in purchasing. These search terms refer to the words or phrases that customers enter in on your site to search for products. This is different than the terms entered on a search engine, such as Google or Bing, that people use to search for products or websites across the internet as a whole. Learn how to utilize search terms on your Magento 2 store.
Experiencing Low Customer Retention? Optimize the Post-Purchase Experience
One of the best ways to increase repeat business to your Magento store is to optimize your post-purchase experience. Simply put – fail to meet customer’s post-purchase expectations and lose your shot at customer retention. Learn how to create a post-purchase experience that will keep customers engaged and coming back for more.
Learn How to Create Bundle Products in Magento 2
Magento 2 bundled products are a great way to provide customizable options on the same product page, for products with multiple elements. A Bundle Product is a “build your own” customizable product. Learn how to create bundle products with this step-by-step guide.
Adding a New Tab to the Product Details Area in Magento 2
The more useful and relevant the information displayed on your site, the better your chances are for ranking in terms of SEO. When you provide the ability for your customers to answer their own questions this creates a better user experience. A common method to...
Learn How to Create Urgency to Sell More
If you are running a Magento store, chances are you want people to make a decision to purchase your product and make that decision quickly. You want to eliminate any potential procrastinating in your customers – but how? Learn how to create a sense of urgency throughout your Magento store.
How to Create & Edit Email Templates in Magento 2
This guide will show you how to view and edit the default templates packaged with Magento 2 as well as how to create new templates to effectively represent your store’s branding and messaging with ease!
Is Your Return Policy Building Trust and Increasing Conversions?
Handling returns properly can ensure customers continue shopping with your business in the future. When you are building a brand it is key to make sure you leave a good impression with your customers – so how do you craft the perfect return policy?
The iPhone at 10 Years Old & How It’s Affected Website Development
The iPhone launched ten years ago. Before June 29, 2007, going online meant going to your desktop computer or firing up a laptop. I am not going to talk about how revolutionary the multi-touch phone was (it was) or some of the key features (you couldn't install...
Crafting E-Commerce Product Descriptions That Sell
In e-commerce, every product description acts like a sales associate. Your description needs to adequately sell your product the same way a physical sales person would in a traditional retail setting. Product descriptions can make or break a sale. Learn how to craft product descriptions that convert!
A Guide to Creating Simple Products in Magento 2
Learn to create simple products for your Magento 2 store – this simple but powerful product type is the building block for most Magento product catalogs!
Magento 2 Product Types: A Guide to Grouped Products
Grouped products in Magento are made up of multiple, standalone products. This flexible product type allows you to offer variations of a single product, or group products to create a coordinated set. Follow along with this guide to learn how to set up grouped products on your Magento 2 store.
Stage 1: How to Optimize Your Pages and Rank Higher
SEO is an evolving space and can get complex very fast. If you want to start understanding and growing your onsite SEO you’re on the right page. We are going to walk through the basics that should first be achieved on your pages before advancing to more complex SEO...
Creating Product Attributes in Magento 2
Product attributes are used to provide additional information on your product pages, they can be used in promotional rule parameters, layered navigation criteria, search parameters, product comparison criteria, reports, filtering, and sorting. These attributes can be helpful for a merchant’s management and organization of their products. Learn how to set up product attributes on your Magento 2 store.