Massive Growth Projected for eCommerce this Holiday Season – Is Your Site Ready?
The first half of 2016 has proven to be an extremely strong year for eCommerce. Research from comScore points to more growth as we head into the 2016 holiday season. 2016 - The Year of eCommerce In April online sales from desktop users increased 19% this year....
Quick Fix Friday #1 – When the Garbage Man Stops Collecting
When the customers of a major eCommerce retailer began experiencing items vanishing from their cart before they were ready to check out – we knew there was a problem!
Photos of Sea Turtles and Sunsets in Hawaii
Enjoy these photos from a recent trip to Hawaii. Most were taken with the Canon 5D Mark III, but I was also testing out a Fuji underwater camera as well, so anything close to the water was captured with that smaller camera. Need A Photographer? Call Jeff...
How to test orders on Magento 2 with cart pricing rules and coupons
In Magento 2, we're often trying to test out the whole shopping cart process while we make changes to the system. I've come up with a way to bypass the payment gateway with a 100% off coupon, Free shipping and a Zero Subtotal checkout option. In this way, you you can...
July 4th Fireworks Photos in Boulder, CO
Enjoy these photos from July 4th here in Boulder, Colorado. We were on a field just south of Folsom Field at CU. All of these were taken with a Canon 5D Mark III, using a tripod and external shutter release with a 17-40 mm f/4.0 lens. Exposures ranged from 1-6...
Review: CustomerParadigm.com
CustomerParadigm.com Review Reviewed by Briana Johnson on June 7, 2016. Summary: "Hey Jeff! Alisa has been absolutely FANTASTIC! Her communication, organization and work for us has been excellent. We are so very pleased with the work you all have done so far and we...
Customer Paradigm Review: Finally Pure
Customer Paradigm Review Reviewed by Nancy T on June 2, 2016. Summary: "We are so happy we found your company. So professional, clear and easy for us non-techy people to understand, and absolutely no stress for us as we know we are in good hands. I am sure that there...
Memorial Day Boulder CO Photos
Here are a few images from Memorial Day here in Boulder, Colorado, taken of US service members jumping out of an airplane and landing in the stadium. All were taken with a Canon 5D Mark III and a 400 mm f/5.6 lens, handheld. Need A Photographer? Call Jeff...
Magento 2 Extension for section.io
We're thrilled to be working with now-local company, section.io, to help out with a new Magento 2 extensions to display performance metrics. Here's a link to their...
Mercury Transit of the Sun
In case you didn't wake up yesterday and point a big camera lens directly at the sun, I went outside and captured Mercury transiting across the Sun: That little dot that looks like a spot is the planet Mercury. (That said, the sun is 93 million miles from here.) About...
Bear on our street in Boulder, Colorado
This evening, a few houses up from ours here in south Boulder, there was a bear hanging out in a neighbor's tree. I grabbed a camera and took a few images before the sun set. Enjoy! Tech specs: these were taken with a Canon 5D Mark III, using a 300 mm f/4 lens with 2x...
Happy Client Message
We had a client who had a site with issues... Our team was able to get it fixed quickly for them. Here's a screenshot of her thank you email...
Magento Imagine 2016 Recap
Last week I was at my fifth Magento Imagine conference, and as I've done for the past five years, I'm doing a recap of my experience there, inducing what's new, what's the same, and what to expect for the year to come. The big elements from the event...
Customer Paradigm launches new thermo-responsive design
Customer Paradigm today launched a new thermo-responsive site. Instead of just responding to the type of device (i.e. mobile, tablet and desktop), we've added a new dimension of responsivenes to our site: temperature. During initial testing, we found a 42%...
A few staff headshots from today
Here are a few Customer Paradigm staff photos we took earlier today in our studio. Some are retakes, and others are newer to the team. Enjoy! All were taken with a Canon 5D Mark III with an 85 mm lens at f/14, ISO 100. I used a black backdrop, and two Einstein 640s...
Photography Image Backup – Workflow
Today is Pi day - 3.14. Our team is celebrating with a lot of fun pies at the office. I've recently had a few people ask me about backup strategies when it comes to photography; I had someone who accidentally erased images during a photoshoot and couldn't get them...
Google Changes PPC Listings, Removes Right Hand Ads
Last week, Google made a pretty significant change to how ads are displayed for search results: They removed all of the right-hand ads from desktop search results: Instead, there are now up to four paid ads at the top of a search result, along with three text ads at...
Do you know if your site is *really* backed up?
I'm a bit paranoid about backing up data. Last week, a story made the news about a hospital that was attacked by ransomware, and how they had to pay $17,500 to unscramble patient records and other data. A better backup strategy might have helped. (The hospital did...
How do CDN (Content Delivery Networks) affect Site speed?
I've been asked this question four times this week by different clients. So I wanted to respond and post an answer here as well. Most of our clients who are concerned with site speed are usually Magento merchants who want fast sites. But this also works for a...
Two New Magento 2.0 Extensions
I hope your February is off to a good start! We've recently released two new Magento 2.0 modules into the marketplace, and are having great feedback. The first one is Custom Maintenance Mode extension, that allows a store owner to be able to put their store into a...
Powder Skiing at Copper Mountain
Here's a few images from earlier today at Copper Mountain, Colorado - skiing in 9" of fresh powder. I normally ski with my Canon 5D Mark III camera, but I wanted to travel light today, so I brought my Fuji X100T camera (with a fixed 35 mm equivalent lens). These...
Product Photography: Airplane Hardware
These are a few product photos that I did last week in the studio for one of our clients.The photos are of a wireless router that is used in commercial airplanes - that's why the system is built out of metal. I took them on a white seamless backdrop at the office here...
Customer Paradigm Reviews – Responsive Web Design
Customer Paradigm Review Reviewed by Rachel B. on Jan 21, 2016. Summary: "Guys, FYI, we are SO happy with the site – it’s truly been a gamechanger for us." Type of Project: WordPress Design & Development. View More >> Budgeted Hours: 325 Site: Biodesix Reviewed:...
Customer Paradigm Reviews: Coffee Can Baking
Customer Paradigm Review Reviewed by Allen Borenstein on Jan 21, 2016. Summary: "I want to tell you that I am extremely pleased with the work that your company did on my website. Your people were always very knowledgeable and professional and they were very patient in...
Quick Headshots for Bourbon Distillery
Here are a quick couple of headshots from earlier today... Need A Photographer? Call Jeff Finkelstein... Call Today! 303.473.4400 Toll Free 888.772.0777 Or Click Here To Have A Real Person Contact You Now >>
Bobcat vs. Mountain Lion vs. Lynx
Last weekend, we heard something on the back deck. My 8 year old thought it was a raccoon. Turns out, it was a bobcat. I was able to grab a full frame camera and 400 mm lens and capture a few shots of the cat on the back fence. I did have to shoot from about 150 feet...
Review of Customer Paradigm: Magento Design and Support
Customer Paradigm Review Reviewed by Kory Lazar on Dec 10, 2015. Summary: "This is my first time working with Customer Paradigm and it was a great experience. Alisa always stayed in contact and let me know when things were finished and was very helpful along the way...
Customer Paradigm is now a Magento 2.0 Certified Development Agency
Late last night, we received word that our team had passed the extremely rigorous Magento 2.0 certified developer training program. Our team is thrilled!! What this means: Our team went through the rigorous process of training for this new platform, and enjoyed...
Review of Customer Paradigm: Emergency Magento Support
Customer Paradigm Review Reviewed by Tina Sanford on Oct 10, 2015. Summary: "The entire team was extremely responsive and got us up and running quickly. I’m very happy with the results and the suggestions for upgrading and securing our site from further hacks. I would...
Magento Bug: Magento Customer Create Date Juxtaposition
Magento Bug Report Summary: The Customer Account Creation Date is often wrong (i.e. Customer Account Create Date is in the past or future). Magento versions affected: Magento Community 1.8, 1.9; Magento Enterprise 1.12, 1.13, 1.14 Description of the Magento Bug: We’ve...
Understanding Meta Robot Tags
The meta robot tags are used as part of the html code on a website and are created to tell search engines to not crawl specific parts of a website or an entire page. There are different ways you can use them and apply them. By default, major search engines index and...
Keyword Research to Optimize Success
Keyword research is a way to find and examine words that people are searching on engines such as Google and identify the best ones to optimize a website for in order to better target the website and rank better on the search results page. A customer’s purpose is to...









