MAGENTO ARTICLES AND RESOURCES 
How to Choose the Right Magento 2 Extension
Knowing how to choose the right extension for Magento 2 is a skill that all merchants should have. Whether you have spent hours chatting with an extension company’s support staff or installed an extension that worked on the Magento 2.1.6 release but broke on Magento...
Building Trust & Connection: The Importance of Your About Us Page
There are a lot of different elements to create and optimize when building your e-commerce store. When you’ve invested hours of hard work into uploading products, creating categories, planning your shipping processes and so much more – it can be easy to let something...
Photos from the Solar Eclipse over Boulder
Customer Paradigm Founder Jeff Finkelstein photographs the solar eclipse over Boulder on August 22nd.
4 Simple Ways to Eliminate Customer Complaints Before They Happen
If you are running a business, whether a Magento e-commerce site or a traditional brick and mortar store – chances are at some point you are going to receive a complaint. Even if you have the most streamlined processes, award winning customer service, and highest caliber products – inevitably someone will be unhappy at some point. Learn how to prevent customer complaints before they happen.
Make Money: Remember to Manage the Product’s Perceived Value!
Learn how to make more money by managing your products perceived value and strategies to increase your perceived value on your Magento e-commerce store.
How to Create and Manage Search Terms on Your Magento 2 Site
Search terms allow your customers to search for a specific SKU, product, or category to find what they’re looking for with ease and ultimately, complete a purchase on your site. Search terms are important to not only provide results on what products your site offers but to also display other products your customers may be interested in purchasing. These search terms refer to the words or phrases that customers enter in on your site to search for products. This is different than the terms entered on a search engine, such as Google or Bing, that people use to search for products or websites across the internet as a whole. Learn how to utilize search terms on your Magento 2 store.
Experiencing Low Customer Retention? Optimize the Post-Purchase Experience
One of the best ways to increase repeat business to your Magento store is to optimize your post-purchase experience. Simply put – fail to meet customer’s post-purchase expectations and lose your shot at customer retention. Learn how to create a post-purchase experience that will keep customers engaged and coming back for more.
Learn How to Create Bundle Products in Magento 2
Magento 2 bundled products are a great way to provide customizable options on the same product page, for products with multiple elements. A Bundle Product is a “build your own” customizable product. Learn how to create bundle products with this step-by-step guide.
Adding a New Tab to the Product Details Area in Magento 2
The more useful and relevant the information displayed on your site, the better your chances are for ranking in terms of SEO. When you provide the ability for your customers to answer their own questions this creates a better user experience. A common method to...
Learn How to Create Urgency to Sell More
If you are running a Magento store, chances are you want people to make a decision to purchase your product and make that decision quickly. You want to eliminate any potential procrastinating in your customers – but how? Learn how to create a sense of urgency throughout your Magento store.