MAGENTO ARTICLES AND RESOURCES 
Are You Optimizing Search Properly for Increased Conversions?
Most e-commerce store owners know that they need to include search functionality on their website. However, few store owners spend the time to optimize their search features to act as a tool to improve their conversion rate. Learn some simple tactics for improving your search functionality, engaging your customers, and increasing your conversion rates.
The Importance of Cache and Index Management (Pt. 2 Reindexing)
Two crucial Magento Admin System settings that can go overlooked if you are new to the platform are Cache Management and Index Management. Keeping up-to-date with these processes will relieve a Magento Administrator of frustration and troubleshooting. In part two of this guide we will dive further into what Reindexing entails and why this processes is critical for your site’s performance.
The Importance of Cache and Index Management (Pt. 1 Cache)
Two crucial Magento Admin System settings that can go overlooked if you are new to the platform are Cache Management and Index Management. Keeping up-to-date with these processes will relieve a Magento Administrator of frustration and troubleshooting. In part one of this guide we will dive further into what Caching entails and why this processes is critical for your site’s performance.
The Conversion Tool You’ve Been Ignoring: Customer Reviews
When you are browsing stores online, how many times have you been swayed to buy a product based on raving reviews? How many times have you decided not to buy a product based on negative reviews? Learn how customer reviewers are a critical part of the online shopping experience and how to harness them to increase your conversion rate!
A Guide to Importing and Exporting Customers with Magento 2
Learn how to import and export customer databases in Magento 2 and avoid the tedious task of creating customers manually. Learn as Project Manager Amber teaches you the simple steps for importing and exporting and answers some common questions!
The SEO Long Game – Don’t Fall Short!
If you’re not thinking long-term SEO, you’re not thinking long-term business success. Learn how to build long term SEO success that keeps visitors coming back and telling others!
Magento 1 vs Magento 2: New Features
Magento 2 was announced on November 17, 2015, since then there have been additional version releases and the new platform is continuing to be strongly adopted. Learn about all the new and exciting features of the Magento 2 platform.
Improve Trust to Improve Conversions: A Guide to Trust Signals
If you want someone to do business with you, they need to trust you. You would not willingly engage with, or give money to a company that seemed untrustworthy. We’ve all had that feeling in our gut when something seems out of place. Trust is even harder for an...
How to Define Your Target Audience and Sell More
For the majority of store owners, the most important conversion happens when your visitor makes a purchase. Your product may appeal to a wide range of people. However, it’s not going to be a perfect fit for every customer. Learn how to identify your ideal customer – your target audience, to maximize your chances at attracting these customers with high likelihood to convert to your store!
How Often Should You Get an SEO Audit?
An SEO audit will identify problematic areas that need improvement and keep your website up-to-date with the latest developments in search marketing to give you an advantage over your competition. Our SEO team talks about how often you should be performing SEO audits to keep your website on top.