MAGENTO ARTICLES AND RESOURCES 
What Does Going Viral Mean & How to Create a Viral Idea
What Does it Mean to “Go Viral?” When a video, picture, meme, or article explodes in popularity online through sharing, that is what is referred to as “going viral.” Fortunately, it does not mean that your computer has picked up a virus. Sometimes viral content...
Magento Community Edition 1.8.1.0 released today
The top open-source eCommerce system keeps getting better! Magento released a new, upgraded version of the Magento Community code base today - Magento 1.8.1.0. It helps improve: Tax calculations, including Value Added Tax (VAT) - important in the EU. Also helps...
My Article Was Published on Moz Blog About Google Business Photos
My article about Google Business Photos was published today on the Moz.com blog: Google Business Photos May Correlate With Higher Local Search Ranking, Although Not a Magic Bullet Moz.com is ranked 252 globally, and 282 in the US for traffic, and is the leading source...
How to Diagnose a Bounce Rate
A bounce rate indicates the percentage of visitors that look at one page of a website and then leaves. The higher the bounce rate, the lower the value of your website. Search engines view sites that people enter and leave quickly as being irrelevant and unhelpful so...
Google Algorithm to Halt Mugshot Websites
Last month, Google launched an algorithm that specifically extracts mugshot websites from showing up at the top of search engine results. Sites that feature mugshots pull the images from government sites and then develop well-ranking landing pages so that if you...
Social Media Strategies for the Holidays
The winter holidays are already underway and it may or may not be kicked off with the re-launch of Starbucks’ Peppermint Mocha. For businesses looking to tap into the holiday sales, it is crucial to follow suit and rev up your holiday social media promotions before...
Customer Paradigm: Site Performance Updates
Customer Paradigm Review Reviewed by Michael R. on Nov 14, 2014. Summary: "The project went well and was completed in a timely fashion." Type of Project: eCommerce Site Performance Updates Budgeted Hours: 15 Site: Stay Safe Reviewed: Review of Customer Paradigm in...
Creating a banner ad with local photography in Boulder, Colorado
Erin in our search marketing team needed to create a banner ad for our local search marketing client, Phil Clark, who is a criminal defense attorney in Boulder, Colorado. The goal for the banner ad was to engage with University of Colorado (CU) students (or their...
Google's Hummingbird Update
Google's Hummingbird Update 888.772.0777 303.473.4400 Customer Paradigm Now a Google Partner: We've taken our search marketing to a whole new level: Customer Paradigm is now an official Google Partner for search marketing. This means that we've passed...
Google’s Continuous Strategy for Devaluing SEO Link Building Tactics
Strategy requires thought, tactics require observation. –Max Euwe Max Euwe may have been a chess grandmaster, but the maxim he coined for the difference between strategy and tactics is more than apt when discussing the ever evolving strategy used by Google for...