MAGENTO ARTICLES AND RESOURCES 
Running Varnish Caching on Magento – but pages not updating
If you care about optimizing an eCommerce site, you know that page load times are critical. For every second you shave off the time of a page load, conversions increase dramatically. For every 1 second delay your page takes to load, you'll see approximately 7% less...
A/B Split Testing Done Well – Great article
FYI, this is a really amazing article about A/B split testing. Magento has built-in functionality for using Google's Website Optimizer to do A/B split tests automatically (it uses javascript to show a different category header for one person vs. the next, and then...
Great new product. But a big fail in the landing page.
I saw this really amazing new stylus posted that looks incredible. My wife is learning to illustrate, and I think this would be perfect for her: http://www.sensubrush.com/ So... I went to the site, and it looks great! Unfortunately, it's now up to me to think about...
Firefox's 3D Developer Tool
If you have updated Firefox recently you might notice that there are some great new features for developers in version 10. The first thing you'll notice is the new design and layout of the Inspect Element feature. The Inspect bar at the bottom makes it easy for...
SF Soup Co
San Fransisco Soup Co. came to Customer Paradigm for help designing and developing a new mobile website for their customers. They needed a site that would be easy to use and would allow people on the go to see Soups of the Day at their local stores, pull up...
Magento Site Loading Speed-up
The Goal: BackCountry Gear came to us with a site load time of over 18 seconds. They were frustrated with their site's sluggish speed and were worried that they were loosing customers before their site even loaded. The Solution:In efforts to assist BackCountry Gear...
Citrix Mobile Site
Citrix came to Customer Paradigm wanting a mobile site that could be used during their many tradeshows. The result was a easy to use site which allowed tradeshow guests to use QR codes to access the site, sign up for prize drawings, and access important Citrix...
DBSI – Business Phone System Provider
DBSI is a business phone system provider for the New Jersey and surrounding areas. DBSI came to Customer Paradigm looking for a cleaner look and an easier content management system. Using designs that DBSI had created, Customer Paradigm set up a WordPress site that...
John's Dry Cleaners
John's Dry Cleaners is a family owned and operated green dry cleaning business. Customer Paradigm helped John's Dry Cleaners to move from a flash-based website to a mobile friendly and SEO infused site. Customer Paradigm also did a brand overhaul for John's Dry...
Becoming Mothers
Becoming Mothers: Boulder 's "go-to place for new and expecting families," blends the elements of an inviting, upscale maternity boutique with the practical resources of a lactation, birth, and parenting center. http://www.becomingmothers.com