eLearning Series by Jeff Finkelstein Broken Links, Error 404 Handling and Permanent 301 Redirects As pages are added and removed from a site, it’s easy for links on other pages of the site to become broken. And if you have banner ads or CPC campaigns running, you want...

eLearning Series by Jeff Finkelstein Your Footer Navigation’s Five Critical Elements Research shows that more advanced users often rely on the footer navigation to find their way around. The advanced user typically doesn’t patiently sift through your site - they want...

eLearning Series by Jeff Finkelstein Typooos and Missstakes Poor grammar and spelling reflects poorly on your company. It conveys a less-than-professional impression and shows you don’t pay attention to the little details. Now I know I’m a stickler for grammar and...

eLearning Series by Jeff Finkelstein Cheesy Flash Intros Some graphic designers are convinced that the best way to get people to pay attention to what you do is to give them the equivalent of a 30-second commercial each time you visit the site. The big blaring flash...

eLearning Series by Jeff Finkelstein No Privacy Policy To be completely honest, very few consumers read the actual privacy policy on a site. Most people other than lawyers and privacy consultants don’t actually read all of the fine print and jargon. But simply having...

eLearning Series by Jeff Finkelstein Your Website Content is Stale & Old Have you been to a website that featured a press release from five years ago? Or mentioned that they’ll be visiting a trade show that happened last fall? Not every website needs to be updated...

eLearning Series by Jeff Finkelstein Your Site Doesn’t Explain What You Do   I've found that many sites are designed with the “assumption” that the person visiting the site already knows everything about your industry and the products and services you offer....