MAGENTO ARTICLES AND RESOURCES 
Tip #1: Ask For Referrals
eLearning Series by Jeff Finkelstein If you're like me, you've been barraged with news of colleagues, friends and family losing their jobs, or businesses that are having a tough time weathering the current economic climate. With banks failing, companies shedding jobs,...
Website Mistake #1: No Way to Contact Your Company
eLearning Series by Jeff Finkelstein No Way to Contact Your Company? The first mistake to avoid is one we see all the time: There’s no way to contact a company from their website. Did you know that one of the top reasons your current customers visit your website is to...
Top Ten eCommerce Tips for Your Website #10: Tribute To Carol Susan Roth
eLearning Series by Jeff Finkelstein It's with a heavy heart this week that we at Customer Paradigm mourn the passing of a wonderful client, Carol Susan Roth. After a long battle with brain cancer, she passed away earlier this week. She was my wife's literary agent...
Top Ten eCommerce Tips for Your Website #9: Unique Selling Proposition
eLearning Series by Jeff Finkelstein As a follow-up to tip #1, How Fast Does Your Site Load? we recently upgraded the DiscountDecorating.com site to a newer and faster server. (The older server couldn't handle the 575,000 pages per day of traffic and was slowing down...
SEO Case Study Update: Publish Your Content As An eBook
eLearning Series by Jeff Finkelstein A quick update to last week's Web marketing tip about publishing your book as an eBook. One of the books, 12 Strategies for Search Engine Optimization, is now available on Apple's iTunes bookstore! This comes on the tail of...
SEO Case Study: Publish Your Content As An eBook
eLearning Series by Jeff Finkelstein Thanks to everyone who came to see me speak at last weekend's WordCamp Boulder 2010 event. They packed the room (standing room only out in the halls) for my Search Engine Optimization talk about Word Press sites. The session was...
Social Media Case Study: Facebook Places
eLearning Series by Jeff Finkelstein This past week, Facebook rolled out a new system called Places that lets your Facebook friends know where geographically you are located. What is it? How does it work? Should you sign up? What are the risks? And what does it mean...
PPC Case Study: Lead Generation For Direct Oil Investment
eLearning Series by Jeff Finkelstein Thanks for all of the positive feedback last week about the Brooklyn Autism Center's fundraising case study. I heard from so many people who forwarded it along to their friends at non-profit organizations. This week, with oil in...
PPC Case Study: A Novel Use For Google Adwords
eLearning Series by Jeff FinkelsteinOver the weekend, I was thinking about a novel and quick way to use Google Adwords to help fill a spot for a local child care center (and avoid being stuck with a $450 bill). Micro-Targeted CPC Campaign A Novel Approach to Using...
Cell records used to punch hole in suspect's story
eLearning Series by Jeff Finkelstein By Alex Dominguez The Associated Press Originally published December 17, 2004. Baltimore Sun Whenever a cell phone is on, somebody somewhere can use it to track its owner's movement. Investigators used that little understood fact...