MAGENTO ARTICLES AND RESOURCES 
Taking A Stand for Organic: Making Customers Care
eLearning Series by Jeff Finkelstein Making Customers Care E-Mail Marketing Case StudiesPublished in ClickZ BY Heidi Anderson | April 29, 2004 We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can...
Making Customers Care
E-Mail Marketing Case Studies - Published in ClickZ We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can be easier to talk than act. We sometimes get bogged down and don't know where to start. This...
CPC Case Study: Micro-Targeting Pay Per Click Campaign
eLearning Series by Jeff Finkelstein CPC Case Study: A Novel Use for Google Adwords Over the weekend, I was thinking about a novel and quick way I used Google Adwords to help fill a spot for a local child care center (and avoid being stuck with a $450 bill). Pay Per...
Email Marketing Case Study: Video Email Campaign
eLearning Series by Jeff Finkelstein Thanks for all of the great feedback last week about Facebook's Places system. One thing I found out about Facebook and inserting links is that if you want to post a link to a secure page (i.e. a place to sign up or make a purchase...
Search Marketing Case Study: Google Instant Search
eLearning Series by Jeff Finkelstein If you've noticed a change to Google's search results in the past few weeks, it's because they've implemented a new system called "Google Instant." This is just for people who go to the Google.com site; it doesn't currently work...
Peeping Phones: Doesn't Privacy Matter?
eLearning Series by Jeff Finkelstein Op-Ed Letter Printed in NY Times Published: December 19, 2003 To the Editor: In an attempt to sell more minutes, wireless phone providers ignored the privacy implications of a portable, covert digital camera embedded in a cellphone...
Case Study: Basking in the Orange Glo of Coupons
E-Mail Marketing Case Studies - Published in ClickZ Coupons are common in the offline world, at least here in the United States. They're so popular, a journalism professor once told me the majority of daily newspapers sell the most papers on Wednesday, primarily...
E-mail Marketing Case Study: Orange Glo of Coupons
Basking in the Orange Glo of Coupons E-Mail Marketing Case StudiesPublished in ClickZ BY Heidi Anderson | December 11, 2003 Coupons are common in the offline world, at least here in the United States. They're so popular, a journalism professor once told me the...
Part II: What If the Lights Go Out on Your Campaign?
eLearning Series by Jeff Finkelstein September 4, 2003 When we left off, BP Solar was attempting to use a fantastic opportunity to show off its alternative to traditional energy sources. A power failure had affected a large area of the East Coast. BP Solar wanted to...
Part I: What If the Lights Go Out on Your Campaign?
eLearning Series By: Jeff Finkelstein August 21, 2003 If this column were your only source of e-mail marketing news, you might think all campaigns are executed flawlessly and everyone has results she wants to brag about. But we all know it isn't that easy. Glitches...