Technical Magento Articles by Customer Paradigm:
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Top 7 SEO Mistakes to avoid in Magento: #7 – Not Using RDFa Microtagging
You`ve heard of Web 2.0? That`s where sites like Facebook, Flicker and others use interactive Web applications to help people interact. Web 1.0 were the static HTML web pages that might have a form, but lack interactivity (although these static HTML pages still...
Top 7 SEO Mistakes to avoid in Magento: #6 – Duplicate Content Via Magento File Structure
Search rankings often boil down to two main things: relevant content and inbound links. There`s other stuff that matters, too, including social media mentions, domain age, page load time, etc. One thing that will hurt you is duplicate content. And by default,...
Top 7 SEO Mistakes to avoid in Magento: #5 – Default Subdomains
Many Magento sites are developed in a sub-domain (i.e. shop.yourdomain.com) during a testing phase, and then when it`s time to go live with the site, the store is just left in the subdomain... because it`s easier. This is another top Magento eCommerce SEO...
Top 7 SEO Mistakes to avoid in Magento: #4 – www vs. non-WWW domain structure
Is your site set to use the www or the non-WWW version of your domain? This is a top SEO mistake to avoid with Magento, and is one of the most common mistakes we see (read more below). If you`re not happy with your Cost-Per-Click marketing efforts or how you are...
Top 7 SEO Mistakes to avoid in Magento: #3 – Targeting the wrong keywords
One of the biggest Magento eCommerce SEO mistakes is not targeting the correct keywords for your site. People usually optimize for words that people don`t search for, or words that are way too broad and competitive and have no chance at ever ranking for. Read...
Top 7 SEO Mistakes to avoid in Magento: #2 Default title tags – set as Magento Commerce
I hope you enjoyed last week`s article about robot.txt files. We helped find three instances for other clients that were preventing Google and other search engines from indexing their site. For this week`s tip, we`ll make sure that the default title tags aren`t...
Top 7 SEO Mistakes to avoid in Magento: #1 Robot.txt file – is this on?
Our next eLearning series is geared to Magento eCommerce store owners. In it, we`re going to cover the Top 10 SEO Mistakes to Avoid with Magento. Why? As I`m sure most of you know, it`s not enough to simply build a website and hope for sales. You need a strategy to...