Facebook Users Up 70.8% in US – Great Social Media Opportunity
Great blog posting about this subject:Per Facebook’s own Social Ad Platform, they now have 71.9 million US users as of 7/4/09. That is a 70.8% increase since 1/4/09. The most significant increases come from from the 55+ crowd. Losers are at the younger end with 16.5%...
Why are there fake grapes in the meat department at the Deli?
Why are there fake grapes in the meat department at the Deli?My two daughters and I were at the grocery store the other day, and my about-to-turn-five-year old asked a great question: "Why are there grapes with the meat [at the deli]?"It's a great question, and one...
How to take a graph from Excel and save it as a jpg
You'd think this would be easy to do, but it's not... If you want to take a graph from an Excel spreadsheet, and then save it as an image, here's a few easy steps to make it work on most PCs:Microsoft doesn't make it very easy to take a graph from Excel and then save...
Google Voice is a joke…
I received an invitation to sign up for Google Voice. Great concept - one phone number that can ring all of your numbers, have integrated voicemail that will transcribe it into text.The big problem? The phone number I selected doesn't work. Each time I try to call it,...
One Earth Future Site Launches
We're thrilled to have launched a new website for One Earth Future, and be part of the solution for world peace...One Here's more information on them: The One Earth Future (OEF) foundation’s vision is to achieve a world beyond war within one hundred years, by creating...
Michael Jackson's Death Crashes Twitter + Causes Google To Think It's Under Attack
The King of Pop died... and there was so much traffic that, according to the BBC: Traffic was so thick with people sharing news that Twitter crashed. Even Google, the search giant, believed it may have been under service attack. Crazy! Not to date myself, but I still...
Web 3.0 Semantic Web – RDF Conversations Going Back and Forth
One of the things I try to become involved in is looking forward to the future of what's next on the Web and what we need to start laying the foundation for 3-4 years from now in the future.I'm involved in conversations on RDF (Resource Description Framework) language...
Boulder Jews – Common Calendar For Jewish People in Boulder, CO
Boulder Jews - Common Calendar For Jewish People in Boulder, COHere's a new site that we created to synchronize Jewish event calendars in Boulder, CO. Still in the early stages, but is a lot of fun!
New Combined Calendar for Boulder Jewish Events in Boulder, Colorado
We recently took the calendars from five different Jewish organizations here in Boulder, Colorado, and created a combined calendar, so Jewish people in Boulder, CO can view all of the events from the different congregations. Not everyone is on it yet, but it's a fun...
ComScore: Bing is Still Going Strong
I saw this posting and thought I'd pass this along:http://www.readwriteweb.com/archives/comscore_bing_is_still_going_strong.phpWritten by Frederic Lardinois / June 17, 2009 10:27 AM Right after Microsoft launched Bing, we already saw some indications that users...
New Multilingual Site Launches
We've just launched a new multi-lingual site for our client, CTI Inks (http://www.ctiinks.com/). The site is in both English and Spanish... with a Mandarin version coming soon... This is using our PageDirector content management system to keep everything organized.
World Map of Social Networks – Whats popular in what geography
A great interactive map of social networks around the world. According to the map,Some visible patterns to highlight: - Facebook has almost colonized Europe and it’s extending its domination with more than 200 millions users- QQ, leader in China, is the largest social...
The Web in Numbers: Twitter’s Phenomenal Growth Suddenly Stops
A great article by a number cruncher about Twitter's growth flattening out:http://mashable.com/2009/06/09/web-in-numbers-may/While YouTube is attracting an ever increasing audience, and Facebook is still growing fast, Twitter’s growth has suddenly stopped, at least...
15 Social Media Maxims for Marketers
Social Media keeps coming up... in the SEO Workshop last week that we ran, it took up nearly 1/5 of the presentation. Here's a great posting about the 15 Social Media Maxims for Marketers from Search Engine Watch:http://searchenginewatch.com/3633934Thanks,-- Jeff
Recent SEO Stats for Google, Yahoo and MSN
Last month Google took 64.2% of U.S. Internet searches -- up half a percentage point from the month before -- handling 9.5 billion out of a total of 14.8 billion searches.Yahoo was a distant second with 20.4% of searches and Microsoft third with 8.2%, both down...
SEO Calculator – Conversion to Purchase (eCommerce)
eLearning Series by Jeff Finkelstein SEO Calculator - Conversion to Purchase (eCommerce) eCommerce Website Example Number of Monthly Searches: <-- Enter total # of monthly searches on Google or other search engine into yellow box. Average Sale from Website:...
Mistake #10: One Shot Mailing vs Multi-step Campaign
eLearning Series by Jeff Finkelstein 10. One shot mailing vs. multi-step campaign In this tight economy, many companies are slashing their marketing budgets. One of the ways that you can stay ahead of the competition is to use a multi-step marketing campaign to...
Mistake #9: Cheap Paper
eLearning Series by Jeff Finkelstein 9. Cheap Paper Many years ago, I built custom homes up in the mountains of Colorado, near some of the large ski resorts. I didn’t want to pay for real business cards, so I printed out a few using my inkjet printer and...
Mistake #8: Sending too early or too late
eLearning Series by Jeff Finkelstein 8. Sending too early or too late Send too early, and they’ll misplace your mailing. Send too late, and they’ve already made plans, or they don’t have enough time to respond before the deadline. In business, as with much of life,...
Mistake #7: No Source Code Tracking
eLearning Series by Jeff Finkelstein 7. No Source Code Tracking Let’s say that you own a small retail store, and want to know what marketing is working to get people into the store to buy. You know you need to spend some money to drive traffic. But where is your money...
Mistake #6: Lack of Personalization
eLearning Series by Jeff Finkelstein 6. Lack of Personalization Hello! PERSONALIZATION WORKS! According to Personalized & Database Printing: The Complete Guide, personalization can increase the size of a customer’s order by 25%. For repeat customers, the...
Mistake #5: Graphics don't match marketing concept
eLearning Series by Jeff Finkelstein 5. Graphics don't match marketing concept One of my all time favorite marketing blunders was very subtle. It was for a financial services company who wanted "to make your investments soar." They created an oversized postcard that...
Mistake #4: Sending mail to dead people
eLearning Series by Jeff Finkelstein 4. Sending mail to dead people With all of the election fervor in the air, I'm reminded of an election in East St. Louis a few years back, where they had 125% of the population vote. How did this happen? Fraud, mostly. A later...
Mistake #3: Not including a way to respond
eLearning Series by Jeff Finkelstein 3. Not including a way to respond Some print designers naïvely assume that a customer will understand how the recipient is supposed to respond: Oh, they'll just pick up the phone and call. Or visit our store. Or visit the website....
Mistake #2: Not making an offer
eLearning Series by Jeff Finkelstein 2. Not making an offer One of the top mistakes we see again and again in direct mail marketing is not making an offer. This is different than a call to action, which is also important to get people to act in a timely manner. What's...
Mistake #1: Not doing any direct mail marketing at all
eLearning Series by Jeff Finkelstein 1. Not doing any direct mail marketing at all While online marketing, including email campaigns and search engine advertising, is extremely cost effective, the fact is that some people respond better to a printed piece of...
Johnny the Bagger – A Very Poignant Video about Customer Service
I was at a seminar yesterday for the Boulder Marketing Group, and the speaker (from Brand Ascension - www.brandascension.com/) showed a very poignant video of a young man who redefined customer service for a grocery store.I did a quick search, and here's a link to the...
Should I Sell on Amazon or eBay or Both?
FYI, this is a great article for anyone who is trying to figure out if they should supplement their ecommerce sales on eBay or Amazon (or both). Great comparison:http://www.skipmcgrath.com/articles/amazon-vs-ebay.shtml
BMG SEO Workshop – May 27, 2009
BOULDER MARKETING GROUP EMAIL MESSAGEMay 7, 2009BMG SEO WorkshopWednesday, May 27, 200912:00 pm - 5:00 pm - Boulder Country ClubSearch engine optimization ("SEO") is critical to any web marketing strategy. Effective SEO strategy and execution does not happen by...
Our client's new book is released! The Unhealthy Truth: How Our Food Is Making Us Sick and What We Can Do About It
FYI, our client and friend, Robyn O'brien's new book, The Unhealthy Truth: How Our Food Is Making Us Sick and What We Can Do About It, was released today! Check it out at http://www.robynobrien.com/Congratulations, Robyn!
An email for a lot of money in exchange for your bank account info?
Here's what came in via email to the AdventureRabbi.org site:Dear Friend , My Name is Alan Hagen. l wish to donate the sum of $1million into your account for last passover feast.lt is a Vow that l pledge to do in the past. My Father was a Rabbi in the 70's and he...
Things to keep in mind when coming up with domain names…
I love this list! It's been circulated around for quite some time. But it's good to keep in mind when you're registering domain names :)1. 'Who Represents' is where you can find the name of the agent that represents any celebrity. Their Web site is:...